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Author: Charu Interactive

10+ years of experience with strategic digital marketing solutions, Web Design, Google Compliance, SEO, PPC, Social Media, Reputation Optimization, Local SEO, Content Marketing, Display Awareness and Display Retargeting.

Digital Marketing For Remodeling Businesses

Written by Charu Interactive on . Posted in Digital Marketing, Latest News. No Comments on Digital Marketing For Remodeling Businesses

In today’s digital age, it’s essential for businesses of all kinds to have a strong online presence and utilize effective digital marketing strategies to attract and engage their target audience. Bathroom remodeling businesses are no exception. Whether you’re a small local contractor or a larger plumbing company, digital marketing can significantly impact your success in the industry. Learn more about the services we offer and discover why we should be your #1 choice for your marketing needs.

Web Property Optimization

Your website is the digital storefront for your bathroom remodeling business. It’s often the first interaction potential customers have with your brand. Therefore, ensuring that your web properties are optimized for user experience and search engines is crucial.

User-Friendly Design

A well-designed and user-friendly website is essential to engage visitors and convert them into customers. Charu Interactive specializes in creating visually appealing and easy-to-navigate websites that showcase your past projects, services, and contact information prominently.

Search Engine Optimization (SEO)

Search engine optimization is the process of optimizing your website to rank higher in search engine results pages (SERPs). When potential customers search for bathroom remodeling services, you want your website to appear at the top of the list. Charu Interactive’s SEO experts can help you improve your website’s visibility and organic traffic.

Mobile Optimization

With an increasing number of users browsing the internet on mobile devices, it’s crucial to have a mobile-responsive website. Charu Interactive ensures that your website looks and functions seamlessly on smartphones and tablets, providing a positive user experience.

Online Reputation Management

Your online reputation plays a significant role in building trust with potential clients. Positive reviews and testimonials can greatly influence a customer’s decision to choose your bathroom remodeling services.

Review Monitoring

Charu Interactive offers reputation management services to monitor online reviews and mentions of your business. This allows you to promptly address any negative feedback and showcase positive reviews to build trust and credibility.

Social Proof

Social proof, such as customer testimonials and before-and-after photos of your projects, can be powerful tools in convincing potential clients of your expertise. Charu Interactive can help you leverage social proof effectively on your website and social media channels.

Website Design and Conversion Optimization

A well-designed website not only attracts visitors but also converts them into leads and customers. Conversion optimization is the process of enhancing your website to encourage visitors to take desired actions, such as contacting your business or requesting a quote.

Compelling Call-to-Actions

Charu Interactive can create compelling call-to-action buttons and forms that prompt visitors to take action, such as scheduling a consultation or requesting a free estimate.

A/B Testing

Through A/B testing, Charu Interactive can identify which elements of your website work best in terms of conversion. This data-driven approach helps optimize your website continually.

Paid Media

While organic traffic is essential, paid media can also be a valuable part of your digital marketing strategy. Charu Interactive can assist with paid advertising campaigns to reach a wider audience.

Google Ads

Charu Interactive can manage Google Ads campaigns to ensure that your bathroom remodeling business appears at the top of search results when potential customers are actively searching for services like yours.

Social Media Advertising

Social media platforms like Facebook and Instagram offer robust advertising options. Charu Interactive can create and manage targeted ad campaigns to reach your ideal audience.

Content Marketing

Creating valuable and relevant content is key to engaging your audience and positioning your bathroom remodeling business as an industry authority.

Blogging

Charu Interactive can develop a content strategy that includes regular blog posts on topics relevant to bathroom remodeling. This not only provides useful information to your audience but also helps with SEO.

Video Marketing

Video content is becoming increasingly popular. Charu Interactive can help create video tours of completed projects, customer testimonials, and informative videos about the remodeling process.

Why Choose Charu Interactive for Your Kitchen Remodeling Business

Charu Interactive is a digital marketing agency with a proven track record of helping businesses in the home remodeling industry achieve their online marketing goals. Here’s why you should consider Charu Interactive for your kitchen remodeling business:

Industry Expertise

Charu Interactive understands the unique challenges and opportunities that bathroom and kitchen remodeling businesses face. With years of experience in the industry, we can tailor our strategies to meet your specific needs.

Results-Driven Approach

Our team is committed to delivering measurable results. We track and analyze data to ensure that your digital marketing efforts are providing a positive return on investment (ROI).

Customized Solutions

Charu Interactive doesn’t offer one-size-fits-all solutions. We work closely with you to understand your goals and develop a personalized digital marketing strategy that aligns with your objectives.

Full-Service Agency

From website design and SEO to paid advertising and content marketing, Charu Interactive offers a comprehensive suite of services to address all your digital marketing needs under one roof.

How Charu Interactive Can Help Your Kitchen Remodeling Business Grow

Now that you know why Charu Interactive is a top choice for your kitchen remodeling business, let’s dive deeper into how our services can help your business thrive in the digital landscape.

Increased Online Visibility

With our SEO expertise, your website will rank higher in search results, driving more organic traffic to your site. This increased visibility will lead to more inquiries and potential clients.

Enhanced Conversion Rates

Our conversion optimization strategies will ensure that your website is optimized to convert visitors into leads and customers. This means more qualified leads and a higher ROI from your digital marketing efforts.

Effective Paid Advertising

Our team will create and manage targeted paid advertising campaigns to reach your ideal audience. We optimize campaigns for cost-efficiency and effectiveness, delivering a high ROI on your ad spend.

Compelling Content

Engage your audience with informative blog posts and engaging videos. Our content marketing team will create valuable content that not only educates your potential clients but also positions your business as an industry leader.

Reputation Management

Monitor and manage your online reputation with Charu Interactive’s reputation management services. Showcase positive reviews and address negative feedback to build trust with potential clients.

Getting Started with Charu Interactive

Ready to take your kitchen remodeling business to the next level with Charu Interactive’s digital marketing services? Here’s how to get started:

  1. Consultation: Contact us for an initial consultation. We’ll discuss your business goals, challenges, and objectives to determine the best digital marketing strategy for you.
  2. Customized Strategy: Our team will create a customized digital marketing strategy tailored to your specific needs and budget.
  3. Implementation: Once you approve the strategy, we’ll start implementing the various digital marketing tactics to boost your online presence and attract more clients.
  4. Monitoring and Optimization: We continuously monitor the performance of your digital marketing campaigns, making data-driven adjustments to ensure the best results.
  5. Reporting: You’ll receive regular reports detailing the performance of your campaigns, allowing you to track progress and ROI.
  6. Ongoing Support: Charu Interactive is here to support you throughout your digital marketing journey. We’re always available to answer questions, address concerns, and adapt your strategy as your business evolves.

Contact us Today and Learn How We Can Help Grow Your Business

Digital marketing is a vital component of success for bathroom remodeling businesses. Charu Interactive offers a comprehensive range of services to help you optimize your web properties, manage your online reputation, and grow your business through effective digital marketing strategies. Contact us today to get started and watch your kitchen remodeling business flourish in the digital age.

Digital Marketing Explained – How it Works and Why Your Business Can’t Ignore It

Written by Charu Interactive on . Posted in Digital Marketing, Latest News. No Comments on Digital Marketing Explained – How it Works and Why Your Business Can’t Ignore It

 

Digital Marketing Explained

Businesses can’t afford to ignore online marketing.

Whether you’re a startup looking to scale or an established brand struggling to gain visibility, digital marketing is the key to expanding your reach, increasing brand awareness, and driving more sales.

But how does digital marketing work, and more importantly, how can digital marketing benefit my business?

We’re sure you have a ton of questions. We’ve been there too after all. So, here’s a quick crash course on digital marketing starting with…

How Does Digital Marketing Work?

How Does Digital Marketing Work?

The quick and easy definition: digital marketing is the use of online platforms along with social media and various tools to connect with potential customers.

Digital marketing is an evolved form of traditional marketing (TV ads, billboards, direct mail).

You might’ve heard some of these terms, but here’s a quick overview of the elements that make up digital marketing:

  • Search engines (SEO & PPC) – Getting your business to appear and rank when people search for solutions. Think of all the traffic you could get by appearing in the first page of Google.
  • Social media (Facebook, Instagram, LinkedIn, etc.) – Engaging with your audience and improving brand awareness/visibility.
  • Content marketing (blogs, videos, infographics) – Providing valuable information that builds trust with other businesses and/or clients.
  • Email marketing – Nurturing leads and maintaining relationships with customers.
  • Paid advertising – Driving targeted traffic through paid campaigns.

Each of these strategies plays a role in generating leads, driving sales, and building brand authority in the digital space.

Key Components of Digital Marketing

1. Search Engine Optimization (SEO)

SEO is about improving your website’s visibility and reach in search engines like Google. When done right, you drive organic traffic to your site without paying for ads.

SEO is a broad topic, so we’ll keep it short and simple by sharing the major components of SEO:

  • On-page SEO – Optimizing your website’s content, keywords, and meta descriptions
  • Off-page SEO – Building high-quality backlinks and increasing domain authority
  • Technical SEO – Improving site speed, mobile-friendliness, and site structure

2. Pay-Per-Click Advertising (PPC)

PPC allows businesses to buy traffic through platforms like Google Ads and Facebook Ads.

Allow us to explain.

Imagine you own a hotdog stand and want more people to buy your hotdogs. But you live in a quiet neighborhood so there’s not a lot of people who pass by.

So you make a deal with a billboard company in a busier area to get more people to hear about your hotdog stand.

Every time someone sees the hotdog ad and buys your hotdogs, you pay the billboard company a small percentage.

PPC works the same way, only you’re paying Google or Facebook to advertise your products and services for you.

Take note: You only pay when someone clicks on your ad, making it a cost-effective way to attract customers.

3. Social Media Marketing (SMM)

Social media has exploded over the last 5 years, and with good reason.

Facebook, Linkedin, X, Tiktok, and Instagram – all of these social media platforms build engagement, brand awareness, and drive sales.

Here are two terms you should be familiar with when it comes to social media marketing:

  • Organic social media – Posting valuable content consistently and engaging with your audience
  • Paid social media – Running targeted ad campaigns to reach potential customers, for example, Meta ads.

4. Content Marketing

Content Marketing is pretty self explanatory. Think blogs, videos, podcasts, and infographics.

Anything can be content. How you use content and repurpose it to engage and attract your target audience is where it counts.

Or, here’s another way of looking at it:

Would you trust a business and subscribe to their products/services if they didn’t have content?

Yeah, exactly. That’s a basic introduction to content marketing.

High-quality content builds trust, improves SEO rankings, and drives leads.

5. Email Marketing

“Who opens their emails nowadays?” is what you’re probably thinking.

To date, there are about 4.5 billion email users worldwide.

Email marketing remains one of the most effective digital marketing strategies. Not only that, but it’s also one of the highest converting approaches to closing sales.

A great approach to email marketing is the use of newsletters. It’s used to nurture leads, build relationships, and drive conversions.

6. Influencer & Affiliate Marketing

Influencer marketing uses popularity as a leverage for increasing brand visibility and awareness.

If you got Christiano Ronaldo to promote your sports business, for example, and that brings in more customers to your website or store, that’s an example of influencer marketing.

Affiliate marketing is similar but usually involves advertising your products/services on another popular platform or website through unique links.

These unique links are also called affiliate links. Every time a site visitor purchases a product through that unique link, the affiliate gets a commission.

But in return, you also get more traffic and sales through the door.

  • Influencer marketing – Partnering with industry influencers to promote your brand.
  • Affiliate marketing – Paying commissions to affiliates who refer customers to your business.

How Can Digital Marketing Benefit My Business?

How Can Digital Marketing Benefit My Business?

1. Increased Brand Awareness

With billions of users online, digital marketing provides businesses with the ability to reach a vast audience efficiently. Think of it as creating a digital persona.

Through SEO, social media, and content marketing, brands can increase visibility and recognition in their respective industry.

2. Better Customer Engagement

Digital marketing allows businesses to engage with customers in real time.

Social media platforms like Facebook and Twitter provide direct communication channels, while email marketing helps businesses maintain long-term relationships with customers.

3. More Targeted Advertising

One of the greatest advantages of digital marketing is precision targeting.

Businesses can segment their audience based on demographics, interests, and behaviors, ensuring they reach the right people at the right time.

Unlike traditional advertising, where businesses rely on broad messaging, digital marketing offers laser-focused advertising through PPC, social media ads, and email marketing campaigns.

4. Cost-Effective & High ROI

Digital marketing is significantly more affordable than traditional marketing. Take social media, for example.

If your goal is to reach a wider audience and encourage higher engagement or drive more sales, you can use a platform like Facebook or Instagram to connect with thousands in an instant.

Then you have SEO and content marketing that generate organic traffic and compounds over time. This strategy provides businesses with high returns for minimal ongoing costs.

PPC advertising allows businesses to set their own budgets and adjust campaigns through data for maximum efficiency.

5. Data-Driven Decision Making

Data is king in the digital world.

Google Analytics, SEMrus/Ahrefs, and Facebook Insights are just a few of the various tools businesses can use to track their marketing performance and adjust strategies accordingly.

“How do we know our advertising methods are working?”

“What is our return on investment for every dollar spent on social media ads?”

“Why did Customer X click on our link but not Customer Y?”

All of these questions can easily be answered through data. Organizing this data helps businesses and stakeholders use key information to make informed decisions.

Additionally, marketing campaigns become more cost effective and efficient over time. Not to mention, businesses can even analyze customer behavior, conversion rates, and engagement levels to tweak and improve or refine their marketing approach.

6. Scalability and Automation

The keyword here is flexibility.

Email sequences and automation, for example, save you a ton of manual work and time.

You can use email automations to send automated follow-ups about abandoned carts, special rates/discounts, and even suggest product recommendations based on consumer behavior.

Why spend hours drafting Welcome Emails for every new lead or customer when you can create automated welcome emails to save you the time, hassle, and effort?

And that’s just the start.

With the rise of AI, customer support chatbots, and AI tools like ChatGPT can help you scale even further without the grossly overwhelming added resource expenditure.

7. Competitive Edge in Your Industry

Businesses that embrace digital marketing stay ahead of their competitors.

With constant technological advancements, companies utilizing modern marketing techniques such as AI, predictive analytics, and machine learning gain a substantial advantage.

Staying on top of emerging trends ensures long-term business success.

Quick Guide: Digital Marketing Strategies for Agencies & Businesses

1. Scaling a Business Using Digital Marketing

  • Implement an SEO-focused content strategy through tools such as Ahrefs or SEMRush to drive organic traffic.
  • Use automated email campaigns & marketing tools like Mailchimp, Klaviyo, or ConstantContact to nurture and convert leads.
  • Run A/B tests on landing pages using CRM software like Zoho, HubSpot, or Leadpages to optimize conversion rates.

2. Common Digital Marketing Mistakes to Avoid

  • Ignoring SEO best practices.
  • Running paid ads without a clear strategy.
  • Not tracking and analyzing campaign performance.

Getting Started with Digital Marketing

1. Define Your Goals

Before launching a digital marketing strategy, define your business objectives:

  • Do you want more leads?
  • Are you focused on brand awareness?
  • Do you need to improve conversion rates?

2. Choose the Right Channels

Not all platforms work for every business. Test multiple strategies and double down on what works best for your audience.

3. Work with a Digital Marketing Agency

If you’re new to digital marketing, hiring an experienced agency can help accelerate results and prevent costly mistakes.

Next Steps

Digital marketing is essential for any business looking to increase visibility, generate leads, and drive sales. Whether you’re a small startup or a large corporation, having a strong digital presence is no longer optional—it’s necessary for success.

Ready to take your business to the next level? Start by developing a solid digital marketing plan or partner with a professional agency for faster results.

How to Maximize Google Maps Visibility to Attract Customers During Holiday Seasons

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Maximizing Google Maps Visibility to Attract Customers During the Holiday Season

Maximizing Google Maps Visibility to Attract Customers for the Holiday Seasons

The holiday season is a time of joy, shopping, and bustling activity, and it’s also a critical period for businesses to stand out. With millions of customers searching for products and services online, Google Maps becomes the ultimate tool to connect businesses with local holiday shoppers. The competition is fierce, and visibility on Google Maps can make or break a business during this peak season. As the holidays approach, ensuring your business is easily found online is not just an advantage—it’s essential. From optimizing your Google Business Profile to engaging with customers through strategic updates, maximizing your Google Maps presence will ensure that you’re the go-to choice in your local area.

Why Google Maps Visibility is a Holiday Game-Changer

During the holiday season, consumers are looking for quick, reliable solutions to their shopping and service needs. Google Maps is their first stop, whether they’re searching for a nearby gift shop, a festive café, or a holiday service provider. Businesses that appear prominently on Google Maps enjoy a massive advantage over competitors that are harder to find.

Benefits of Google Maps visibility during the holidays:

  • Increased foot traffic: Appearing at the top of local searches drives more customers directly to your location.
  • Boosted online orders: Enhanced visibility connects online shoppers with your website or service offerings.
  • Higher customer trust: A strong presence, complete with reviews and photos, builds credibility.
With so many shoppers relying on Google Maps, prioritizing your visibility isn’t just smart; it’s necessary for holiday success.

 

Optimize Your Google Business Profile Maps for Holiday Shoppers

Optimizing Your Google Business Profile for Holiday Shoppers

The foundation of Google Maps visibility lies in your Google Business Profile. For holiday shoppers, a well-optimized profile can be the difference between being their first choice and being overlooked.

Key steps to enhance your Google Business Profile:

  1. Update holiday hours: Ensure your profile reflects extended hours, closures, or special holiday events.
  2. Add festive photos: Showcase your holiday decorations, seasonal products, or promotions.
  3. Utilize holiday-specific keywords: Include terms like “Christmas gifts,” “holiday deals,” or “New Year’s specials” in your business description.
  4. Respond to reviews promptly: Engaging with customers’ feedback—both positive and negative—demonstrates that your business values its patrons.

By fine-tuning your Google Business Profile, you’ll make a memorable impression on holiday shoppers actively seeking what you offer.

Engaging Customers with Weekly Updates

Regular updates keep your business top of mind for holiday shoppers. These updates can include festive offers, new arrivals, or even holiday tips related to your industry.

When crafting updates for your Google Business Profile:

  • Highlight limited-time holiday promotions.
  • Share behind-the-scenes photos of your holiday preparations.
  • Announce upcoming events like sales or community engagements.
  • Offer helpful content, such as “Top Gift Ideas” or “Holiday Planning Tips.”

Engaging weekly updates not only keep your profile fresh but also build a connection with your audience, turning them into loyal customers.

Leverage Online Reviews to Attract More Local Customers & Clients

How to Leverage Online Reviews to Attract More Customers

Nothing builds trust faster than glowing reviews, especially during the holiday season when shoppers are inundated with choices. Positive reviews on your Google Business Profile act as social proof, reassuring potential customers that you’re the right choice.

Tips for managing and maximizing online reviews & social proofing:

  1. Ask satisfied customers for reviews: After a successful transaction, encourage customers to leave feedback.
  2. Showcase your best reviews: Highlight positive feedback in your updates or marketing.
  3. Address negative reviews professionally: Apologize where necessary, offer solutions, and demonstrate your commitment to improvement.
A strong review strategy not only improves your Google Maps ranking but also boosts your credibility among holiday shoppers.

The Power of Local SEO During the Holidays

Search Engine Optimization (SEO) tailored for Google Maps is crucial during the holidays when local searches skyrocket. Businesses with optimized local SEO strategies consistently outrank competitors, drawing in more customers.

Effective local SEO strategies include:

  • Using holiday-specific keywords like “local Christmas gifts” in your content.
  • Optimizing your website’s “Contact” and “Location” pages to include Google Maps embeds.
  • Building local backlinks from community organizations or holiday event pages.

Investing in local SEO ensures your business captures the attention of holiday shoppers ready to make a purchase.

Maximize Your Visual Impact with Photos

Photos speak louder than words, especially during the holidays when visuals play a significant role in attracting customers. Eye-catching images of your business can make a huge difference in your Google Maps visibility.

Ideas for holiday-themed photos:

  1. Decorated storefronts or interiors
  2. Holiday product displays
  3. Festive team photos
  4. Happy customers enjoying holiday offerings

High-quality photos not only enhance your profile but also help your business appear more inviting and festive during the holiday season.

Boost Your Business with Charu Interactive’s Google Maps Visibility Program

Boost Your Business with Charu Interactive’s Google Maps Visibility Program

This holiday season, take control of your Google Maps visibility with Charu Interactive’s comprehensive program. Designed to help businesses shine, the program offers:

  • Optimized Google Business Profiles
  • Weekly updates and engaging posts
  • Strategic directory listings on five platforms
  • SEO tailored for local searches
  • Comprehensive website care and maintenance

For just $599 a month, this program ensures your business is ready to attract customers throughout the holidays and beyond. Ready to get started? Learn more at charuinteractive.com/599offer and make your business the top choice this holiday season!

Why Google Maps Visibility Matters for Local Businesses

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Why Google Maps Visibility Matters for Local Businesses

In today’s digital-first world, your business’s online presence is more important than ever. When potential customers search for services or products in their area, Google Maps is often the first tool they turn to. It’s no surprise—this platform is designed to offer instant results, providing users with a clear map of options near them. For local businesses, appearing on Google Maps is not just beneficial—it’s essential.

The days of flipping through the Yellow Pages or relying solely on word of mouth are long gone. Now, customers search, compare, and decide—all within a few taps. If your business isn’t prominently visible on Google Maps, you’re missing out on one of the most effective ways to attract local customers. Being present and optimized on this platform can make the difference between thriving and being overlooked..

Google Maps and Local Search Behavior

The way people search for businesses has fundamentally changed. When someone types “best coffee shop near me” or “plastic surgeons in Chicago” into their phone, Google Maps is the first tool they see. Its integration with local search results means that businesses with strong visibility are front and center, often before customers even look at a website.

This matters because:

  • Convenience Drives Decisions: Customers want fast answers, and Google Maps provides them with instant information about locations, services, and reviews.
  • Mobile Dominance: Over 60% of searches are now conducted on mobile devices, and most mobile searches have local intent.
  • Trust and Credibility: Appearing on Google Maps with positive reviews builds trust, giving your business an edge over competitors.

If your business doesn’t show up in the top search results on Google Maps, you’re losing potential customers to competitors who have optimized their profiles.

Visibility on Google Maps Equals More Customers

Appearing on Google Maps isn’t just about being found—it’s about being chosen. Customers are far more likely to pick a business that appears in the coveted top spots on the map. This prime visibility translates directly to increased foot traffic, phone calls, and website visits.

Businesses that rank higher on Google Maps reep benefits such as:

  • Increased Foot Traffic: People are more likely to visit businesses that show up first in their searches.
  • Enhanced Online Engagement: High visibility leads to more clicks on your profile, website visits, and calls.
  • Better First Impressions: A professional and optimized Google Maps profile shows customers that you’re credible and ready to meet their needs.

When your business is easily accessible on Google Maps, it sends a clear signal that you’re not just an option—you’re the best option.

Factors That Impact Google Maps Rankings

Appearing prominently on Google Maps doesn’t happen by chance—it requires strategy and attention to key factors that influence rankings. For local businesses, this visibility is a critical driver of success, directly affecting foot traffic, calls, and online engagement. Google uses a complex algorithm to determine which businesses appear at the top of search results, and understanding these elements can help you position your business for maximum visibility.

Whether it’s proximity to the searcher, relevance to their needs, or the frequency of profile updates, each ranking factor plays an essential role in how your business is perceived online. By optimizing these elements, you can increase your chances of standing out, attracting more local customers, and staying ahead of the competition.

Proximity: Location Matters

When someone searches for a business on Google Maps, proximity is one of the most influential factors in determining which businesses appear first. The algorithm prioritizes businesses that are geographically closer to the searcher, making location a key component of visibility.

While you can’t physically change your location, there are ways to optimize your presence within your area. By ensuring your address is accurate and properly listed, you make it easier for Google to recognize where you are and recommend your business to nearby customers. Including neighborhood-specific keywords in your profile description can also help you capture local searches.

Relevance: Meeting Searcher Needs

Google Maps is designed to connect users with businesses that meet their specific needs. This makes relevance a crucial factor in determining your ranking. If your profile doesn’t clearly showcase the services or products you offer, it’s unlikely to appear in relevant searches.

To improve your relevance, focus on including detailed descriptions of your services, accurate business categories, and targeted keywords that align with what customers are searching for. Relevance isn’t just about keywords—it’s also about maintaining an updated and comprehensive profile. Google rewards businesses that provide complete information, including business hours, service options, and contact details. The more accurate and tailored your profile, the better chance you have of appearing in front of the right audience.

Reviews and Ratings: Building Trust

When customers browse Google Maps, reviews and ratings are often the deciding factor in choosing one business over another. Positive reviews act as social proof, showing potential customers that your business is trustworthy, reliable, and worth visiting.

Encouraging satisfied customers to leave reviews is one of the most effective ways to boost your Google Maps ranking. Don’t just stop at gathering reviews—respond to them as well. Thanking customers for positive feedback shows appreciation, while addressing negative reviews demonstrates that you value customer experiences and are committed to improvement.

It’s not just the quantity of reviews that matters but the quality as well. Google takes into account how recent and detailed reviews are when determining rankings. Businesses with consistent, glowing reviews are more likely to appear at the top of search results, making reputation management an essential component of your Google Maps strategy.

Activity and Updates: Staying Engaged

A static profile is a missed opportunity. Google favors businesses that regularly engage with their profiles by updating information, posting photos, and sharing relevant updates. Activity signals to Google that your business is active and engaged, which can positively impact your ranking. Posting weekly updates, such as promotions, events, or new offerings, keeps your business top of mind for potential customers. Adding fresh photos of your location, products, or team members can also make your profile more visually appealing and engaging.

How an Optimized Google Maps Profile Boosts Your Business

A Google Maps profile is much more than a digital placeholder—it’s a dynamic tool that can significantly enhance your business’s visibility and customer engagement. An optimized profile allows you to showcase everything your business offers in one convenient location.

Information at a Glance

Your Google Maps profile should include:

  • Accurate business hours
  • Up-to-date contact information
  • A clear description of your services or products
  • High-quality photos of your location, team, or offerings

Customers are more likely to trust and engage with a business that provides complete and professional information.

Reviews as Social Proof

Positive reviews not only boost your ranking but also reassure potential customers that your business is reliable. Responding to reviews—both positive and negative—shows that you value customer feedback and are committed to improving their experience.

Insights into Customer Behavior

Google Maps provides valuable data about how customers interact with your profile. You can track clicks, calls, and requests for directions, giving you actionable insights into what works and what doesn’t.

A well-optimized profile is like a 24/7 salesperson, ensuring your business stands out in a crowded marketplace.

Charu Interactive’s Google Maps Visibility Program

At Charu Interactive, we know that local businesses need more than just a presence on Google Maps—they need to dominate the search results. That’s why we’ve developed an all-inclusive Google Maps Visibility program designed to help businesses like yours achieve optimal visibility and attract more customers.

Our program is comprehensive and includes everything you need to succeed on Google Maps:

  • Monthly Profile Optimization: Regular updates to keep your profile relevant and competitive in local searches.
  • Weekly Local Posts: Engage with your audience by sharing updates, promotions, and events that keep your business top of mind.
  • Directory Listings on Major Platforms: Increase your online presence by appearing on five key directories, enhancing your visibility.
  • Google Maps SEO: We use proven strategies to boost your ranking and ensure you’re easily found by potential customers.
  • Reputation Growth & Review Management: We help you gather more positive reviews and manage feedback effectively, building trust and credibility.
  • Website Upkeep & Security: A seamless connection between your website and Google Maps ensures a positive user experience for all visitors.

For just $599 a month, our program offers unmatched value and a clear path to enhanced visibility on Google Maps.

Put Your Business on the Map with Charu Interactive

Investing in your Google Maps visibility is one of the most effective ways to grow your business in today’s competitive landscape. When customers search for services in your area, they’re looking for businesses they can trust—and Google Maps is their go-to tool.

By optimizing your profile and appearing at the top of search results, you’re not just attracting attention—you’re driving action. From more phone calls to increased visits, enhanced visibility on Google Maps translates directly to measurable growth.

Don’t let your competitors take the spotlight. Partner with us at Charu Interactive and let us help you own your local market with a Google Maps strategy that works. Reach out (HERE) to learn how we can transform your online presence and make your business the first choice for customers in your area.

Put Your Business on the Map: Unlock Success with Charu Interactive’s Google Maps Visibility Program

Written by Charu Interactive on . Posted in Latest News. No Comments on Put Your Business on the Map: Unlock Success with Charu Interactive’s Google Maps Visibility Program

Google Maps Visibility Program - Charu Interactive

In today’s digital world, customers are looking for local services online more than ever. In fact, 97% of people are searching on Google Maps to find businesses just like yours. But here’s the important question: are they finding your business? If not, you’re missing out on countless opportunities to connect with potential clients right in your area.

Charu Interactive’s Google Maps Visibility Program is designed to change that. This program is built to help businesses rise to the top of local searches, stay visible, and outshine the competition. From boosting your Google Business Profile to managing your online reputation, everything is covered for only $599 per month.

The $599 Program: What You Get and Why It Matters

all-in-one digital marketing solution tailored specifically for local businesses

For just $599 a month, Charu Interactive offers an all-in-one digital marketing solution tailored specifically for local businesses looking to increase visibility on Google Maps. This program doesn’t just ensure your business shows up—it keeps your presence active, relevant, and optimized for success. Here’s what the program includes:

Optimized Google Business Profile

One of the most crucial elements in local search rankings is an optimized Google Business Profile. This isn’t just about filling in basic details like your business name and hours. Charu Interactive takes it further by continuously updating your profile to ensure it stays fresh and relevant. Monthly optimization means new photos, updated descriptions, and strategic use of keywords that will make sure your business stands out when potential customers search for services in your area. Your Google Business Profile is often the first impression potential customers get, so making sure it’s polished and engaging is key to turning searches into real business.

Engaging Weekly Posts

Being active online isn’t just for social media platforms—Google Business Profiles benefit from activity, too. Charu Interactive’s program includes weekly posts specifically tailored to keep your business in front of local searchers. These posts can include promotions, updates, or helpful information that resonates with your audience.

Why does this matter? Regular posts show Google that your business is active and responsive, which helps improve your search ranking. Plus, they provide valuable touchpoints for potential customers to engage with your brand, learn more about what you offer, and eventually choose you over a competitor.

Directory Listing Domination

A key part of the Google Maps Visibility Program is ensuring your business is not just listed on Google but on multiple platforms. This program guarantees your business will have a top-tier presence on five key directory platforms. Consistent listings across various directories improve your business’s credibility and authority in local search results. Having accurate, up-to-date information on these platforms ensures potential clients can find you no matter where they search, helping your business build trust and authority within your local market.

SEO Tailored for Google Maps

It’s not enough to just show up online—you need to be strategically visible. Charu Interactive focuses on Search Engine Optimization (SEO) tailored specifically for Google Maps. This means using location-based keywords, crafting well-optimized content, and ensuring that your website is set up to capture local searches effectively. SEO tailored for Google Maps helps push your business higher in local rankings, making sure that your business doesn’t get buried under competitors. It’s like having a roadmap directly to your storefront, ensuring customers can easily find you when they need your services the most.

Reputation Management

In the digital age, your online reputation is everything. Charu Interactive’s program doesn’t just help you get more reviews—it helps you get the right kind of reviews. By managing your business’s online reputation, Charu Interactive helps you build credibility and trust with potential customers. The program encourages satisfied clients to leave positive reviews while also ensuring any negative feedback is addressed promptly and professionally. This level of reputation management ensures that when customers see your business on Google Maps, they’ll also see a stellar reputation that makes you the obvious choice.

Comprehensive Website Care

Your website is the foundation of your online presence, and Charu Interactive knows how crucial it is to keep it running smoothly. That’s why the program includes comprehensive website care, ensuring that your site is maintained, secure, and updated regularly. From regular security updates to content maintenance, Charu Interactive makes sure your website not only functions perfectly but also remains in line with SEO best practices. This keeps your business competitive in search rankings and ensures potential customers have a seamless experience when visiting your site.

Why Google Maps Visibility Is Essential for Business Growth

Google Maps Visibility Is Essential for Business Growth

Now that you know what Charu Interactive’s Google Maps Visibility Program offers, let’s dive into why visibility on Google Maps is so important. When people search for services in their local area, they’re often ready to make a decision quickly. If your business isn’t visible, they’ll choose a competitor who is. Google Maps acts as a bridge between potential customers and local businesses, and having an optimized presence here is like putting up a sign on the busiest street in town. Not only does it make your business easy to find, but it also allows customers to see reviews, images, and updates—making it easy for them to choose you over someone else.

What sets Charu Interactive apart is the support you’ll receive. The Google Maps Visibility Program comes with a U.S.-based team that’s ready to help you with any questions or ideas you may have. Whether you want advice on additional ways to get more business or just need guidance on improving your visibility, Charu Interactive’s team is there for you every step of the way.

Start Growing Your Local Presence Today

For just $599 a month, you can unlock all of these powerful tools and strategies to take your business to the next level. Stop missing out on potential clients and start dominating your local market with Charu Interactive’s Google Maps Visibility Program.

Ready to boost your business’s visibility and grow your customer base? Learn more (HERE) and take the first step towards putting your business on the map!

Stay Ahead of Your Competitors By Following the Latest Trends with Charu Interactive

Digital Marketing Trends

Written by Charu Interactive on . Posted in Latest News. No Comments on Digital Marketing Trends

Digital Markteting Content Social Media SEO

At Charu Interactive, we believe in staying ahead of the curve when it comes to digital marketing. The marketing landscape is ever-evolving, and adapting and embracing new trends is crucial to effectively reach and engage with your target audience.

Here are the most significant digital marketing trends that we believe will shape the industry in the coming year…

SEO: The Cornerstone of Digital Success

In the ever-evolving world of digital marketing, Search Engine Optimization (SEO) remains a cornerstone of success. SEO will continue to play a pivotal role in driving organic traffic and ensuring that your brand stands out in a competitive digital landscape.

User Experience and Core Web Vitals

Google’s Core Web Vitals have been a focus in recent years, and their importance will only increase in. User experience, including factors like page speed, mobile-friendliness, and overall website performance, will directly impact your SEO rankings. Optimizing for Core Web Vitals is a must for staying competitive.

Voice Search Optimization

With the growing prevalence of voice-activated devices, optimizing for voice search is crucial. This trend is especially important for local businesses as users often seek local information through voice search queries. Structured data and schema markup will be essential for voice search SEO.

E-A-T: Expertise, Authoritativeness, Trustworthiness

Google places a strong emphasis on E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness. Creating high-quality, authoritative content that demonstrates expertise in your niche and building trust with your audience is vital for SEO success.

AI and Automation for Personalization

 Artificial Intelligence (AI) and automation are no longer just buzzwords; they are fundamental tools in the digital marketing toolkit. We anticipate more businesses using AI to enhance personalization and improve user experiences.

Chatbots for Customer Support

Chatbots are becoming more sophisticated and can handle a wide range of customer support tasks. They provide instant responses, streamline communication, and improve user satisfaction. Expect to see chatbots being used across various industries to enhance customer interactions.

Predictive Analytics

AI-powered predictive analytics will enable businesses to anticipate customer needs and behaviors. This allows for more targeted marketing campaigns and personalized product recommendations, ultimately increasing conversion rates and customer retention.

Content Continues to Reign Supreme

Content has always been king in the world of digital marketing, and this trend shows no signs of slowing down. However, the way we create and deliver content is evolving. High-quality, valuable, and personalized content remains essential for engaging your audience, but there’s an increased focus on diversification.

  1. Video Marketing Dominates:  Video marketing is not new, but its importance continues to grow. Video content will be more immersive, interactive, and personalized. Live streaming, 360-degree videos, and augmented reality (AR) experiences are becoming increasingly popular ways to connect with your audience.
  2. Short-Form Content Thrives: Short-form content, such as TikTok videos and Instagram Reels, will continue to thrive. These bite-sized videos are highly shareable and effective in capturing the attention of a younger demographic. Incorporating short-form content into your marketing strategy can help you stay relevant.
  3. Interactive Content Engages: Interactive content like quizzes, polls, and shoppable posts plays a significant role. These types of content actively engage the audience, encouraging participation and increasing brand awareness. Expect to see more businesses incorporating interactive elements into their digital marketing campaigns.

Influencer Marketing Evolves

Influencer marketing continues to be an effective way to reach a wider audience. Brands are moving beyond just partnering with influencers for endorsements and are looking for more meaningful collaborations.

  1. Nano and Micro-Influencers: Smaller-scale influencers, often referred to as nano and micro-influencers, will gain more prominence. They have highly engaged, niche audiences and can offer more authentic recommendations, making them an excellent choice for brands seeking credibility.
  2. Long-Term Partnerships: Rather than one-off campaigns, brands will increasingly form long-term partnerships with influencers. This allows for more authentic and ongoing storytelling, building stronger connections with the audience.
  3. Transparency and Authenticity: Audiences are becoming more discerning when it comes to influencer partnerships. Authenticity and transparency are key. Brands and influencers will need to be open about their relationships and endorsements to maintain trust.

Stay Ahead of Your Competitors By Following the Latest Trends with Charu Interactive

Staying ahead of these trends and adapting your strategies accordingly will be essential for success in a rapidly evolving landscape. At Charu Interactive, we are committed to helping our clients navigate these changes and make the most of the latest digital marketing trends. If you’re ready to take your digital marketing to the next level, reach out to us, and let’s work together to achieve your goals.

Digital Marketing for Plumbing Companies

Written by Charu Interactive on . Posted in Latest News. No Comments on Digital Marketing for Plumbing Companies

In today’s digital age, it’s crucial for businesses in every industry to have a strong online presence, and plumbing companies are no exception. Whether you’re a small local plumbing service or a larger plumbing contractor, leveraging digital marketing strategies can help you reach a wider audience, generate leads, and ultimately grow your business. Learn about the various aspects of digital marketing for plumbing companies and how Charu Interactive can ensure you achieve your marketing goals.

Web Property Optimization

Your website is the digital face of your plumbing business, and it’s often the first point of contact for potential customers. To make a lasting impression and attract more clients, it’s essential to optimize your web properties effectively. Charu Interactive specializes in web property optimization, ensuring that your website is not only visually appealing but also user-friendly and highly functional.

Our team of experts will work to enhance your website’s performance in several ways:

  • Mobile Optimization: With the majority of users accessing websites via mobile devices, it’s crucial to have a mobile-responsive website that provides an excellent user experience across various screen sizes.
  • Search Engine Optimization (SEO): We’ll optimize your website’s content, meta tags, and structure to improve its search engine rankings. This means potential customers are more likely to find your plumbing services when searching online.
  • Speed and Performance: A slow website can drive visitors away. We’ll ensure your website loads quickly and efficiently, reducing bounce rates and improving user engagement.

Online Reputation Management

Maintaining a positive online reputation is vital for plumbing companies. Word-of-mouth recommendations and online reviews play a significant role in attracting new customers. Charu Interactive can help you manage and improve your online reputation by:

  • Monitoring Reviews: We’ll keep a close eye on online reviews and ratings across various platforms. Addressing negative reviews promptly and professionally can mitigate their impact on your reputation.
  • Generating Positive Reviews: We can implement strategies to encourage satisfied customers to leave positive reviews, boosting your credibility and trustworthiness.
  • Social Media Management: Our team can manage your social media presence, share positive customer experiences, engage with your audience, and showcase your expertise in the plumbing industry.

Website Design and Conversion Optimization

An attractive and functional website is essential, but it’s equally important to convert visitors into customers. Charu Interactive’s website design and conversion optimization services are designed to increase your website’s conversion rate. Here’s how we can help:

  • User-Friendly Design: We create intuitive website designs that make it easy for visitors to find the information they need and take action, such as requesting a quote or scheduling a service.
  • A/B Testing: We conduct A/B tests to identify which elements of your website, such as call-to-action buttons or forms, perform best in terms of conversion rates. This data-driven approach helps us optimize your site effectively.
  • Content Strategy: Compelling and informative content can drive conversions. We’ll develop a content strategy that showcases your plumbing expertise and convinces visitors to choose your services.

Paid Media

Paid media advertising is an effective way to reach a broader audience quickly. Charu Interactive can create and manage targeted paid media campaigns for your plumbing company. Our paid media services include:

  • Google Ads: We’ll set up and manage Google Ads campaigns to ensure your plumbing services appear at the top of search engine results when potential customers are actively searching for plumbing solutions.
  • Social Media Advertising: We’ll design and execute social media ad campaigns on platforms like Facebook and Instagram to reach a highly targeted audience based on demographics, interests, and location.

Content Marketing

Content is king in the digital marketing world. Quality content not only attracts and engages your target audience but also establishes your plumbing company as an industry authority. Charu Interactive offers a range of content marketing services, including:

  • Blog Posts: We’ll create informative and relevant blog posts that showcase your plumbing expertise, answer common questions, and provide valuable tips to your audience.
  • Video Content: Video marketing is on the rise. Our team can produce engaging video content to promote your plumbing services, demonstrate your work, and connect with your audience on a more personal level.
  • Email Marketing: We can develop email marketing campaigns to keep your audience informed about your services, promotions, and industry news, nurturing leads and driving conversions.

Why Choose Charu Interactive for Your Plumbing Business

Choosing the right digital marketing partner for your plumbing business is crucial to your success. Charu Interactive stands out for several reasons:

  1. Expertise: We have a team of experienced digital marketing professionals who understand the plumbing industry’s unique challenges and opportunities.
  2. Customized Solutions: We tailor our digital marketing strategies to your specific business goals, ensuring maximum return on investment.
  3. Transparency: You’ll have full visibility into the results of your marketing efforts through detailed reporting and analytics.
  4. Continuous Improvement: We stay up-to-date with the latest industry trends and continuously optimize your campaigns to achieve better results.

How Charu Interactive Can Help Your Plumbing Company Grow

Charu Interactive is committed to helping your plumbing company grow and thrive in the competitive digital landscape. Here’s what we can offer:

  • Increased Visibility: We’ll ensure your plumbing services are highly visible to potential customers when they search for plumbing solutions online.
  • Lead Generation: Our strategies are designed to generate high-quality leads, resulting in more service requests and appointments.
  • Brand Building: We’ll work to build and strengthen your brand’s online presence, making your plumbing company a trusted name in your local community.
  • Data-Driven Results: Our data-driven approach means we can track the effectiveness of every marketing campaign and make adjustments for optimal performance.

Getting Started with Charu Interactive

If you’re ready to take your plumbing company’s digital marketing to the next level, getting started with Charu Interactive is easy. Here’s how:

  1. Consultation: Reach out to us for a free consultation. We’ll discuss your business goals and marketing needs.
  2. Customized Strategy: Our team will create a customized digital marketing strategy tailored to your plumbing business.
  3. Implementation: We’ll put the plan into action, optimizing your web properties, managing your online reputation, and launching targeted marketing campaigns.
  4. Ongoing Optimization: We continuously monitor and optimize your digital marketing efforts to ensure maximum effectiveness.
  5. Results: Watch your plumbing business grow with increased visibility, more leads, and a stronger online presence.

Digital marketing is a powerful tool for plumbing companies looking to expand their reach and attract new customers. With Charu Interactive as your partner, you can leverage the expertise and strategies needed to succeed in the digital landscape. Contact us today to start growing your plumbing business with the help of effective digital marketing.

Elevate Your Kitchen Remodeling Business with Charu Interactive’s Digital Marketing Expertise

Written by Charu Interactive on . Posted in Latest News. No Comments on Elevate Your Kitchen Remodeling Business with Charu Interactive’s Digital Marketing Expertise

In the ever-evolving landscape of the digital age, where online presence is crucial for business success, the kitchen remodeling industry is no exception. As homeowners increasingly turn to the internet for inspiration and solutions, having a robust digital marketing strategy is essential for kitchen remodeling businesses to thrive. Learn how we can empower your kitchen remodeling business through various strategies, from web property optimization to content marketing.

Web Property Optimization: Crafting a Digital Home for Your Business

Your website is the digital storefront of your kitchen remodeling business. Web property optimization involves ensuring that this online space is not just aesthetically pleasing but also functional and user-friendly. Charu Interactive specializes in creating websites that not only showcase your portfolio but also engage visitors effectively.

From responsive design that adapts to various devices to seamless navigation and fast loading times, Charu Interactive ensures that your website provides a top-notch user experience. A well-optimized website not only attracts potential clients but also contributes to higher search engine rankings, driving organic traffic to your digital doorstep.

Online Reputation Management: Building Trust in the Digital Realm

In the digital age, your kitchen remodeling business’s reputation is as important online as it is offline. Online Reputation Management (ORM) is a crucial aspect of digital marketing that Charu Interactive excels in. Managing online reviews, addressing customer feedback, and strategically handling your online presence all contribute to building and maintaining a positive reputation.

We employ ORM strategies to highlight the strengths of your kitchen remodeling business while addressing any negative feedback constructively. This not only builds trust with potential clients but also demonstrates your commitment to customer satisfaction.

Website Design and Conversion Optimization: Turning Visitors into Clients

A visually appealing website is just the beginning; conversion optimization is the next step in turning website visitors into paying clients. Charu Interactive employs data-driven strategies to analyze user behavior and optimize your website for maximum conversions.

From compelling call-to-action buttons to strategically placed contact forms, Charu Interactive ensures that your website is not just a digital brochure but a powerful tool for generating leads. By understanding the psychology of user interactions, the agency enhances the chances of turning website visitors into satisfied clients.

Paid Media: Targeted Advertising for Maximum Impact

While organic traffic is crucial, paid media campaigns can provide an extra boost to your kitchen remodeling business. Charu Interactive specializes in creating targeted and cost-effective paid media campaigns to reach potential clients where they spend most of their time online.

Whether it’s through social media advertising, pay-per-click (PPC) campaigns, or display ads, Charu Interactive can tailor a paid media strategy that aligns with your business goals. This approach ensures that your kitchen remodeling services are showcased to the right audience at the right time.

Content Marketing: Telling Your Story Effectively

In the world of digital marketing, content is king. Charu Interactive understands the power of storytelling and utilizes content marketing strategies to position your kitchen remodeling business as an authority in the industry.

From blog posts that showcase your expertise to engaging videos that take clients through the remodeling process, Charu Interactive crafts compelling content that resonates with your target audience. This not only helps in building brand awareness but also establishes your business as a reliable source of information in the competitive kitchen remodeling market.

Why Choose Charu Interactive for Your Kitchen Remodeling Business?

Choosing the right digital marketing partner is a crucial decision for the success of your kitchen remodeling business. Charu Interactive stands out among the competition for several reasons:

  1. Expertise: With a team of experienced digital marketers, we bring a wealth of knowledge and skills to the table. Our agency understands the unique challenges of the kitchen remodeling industry and tailors strategies to address them effectively.
  2. Results-Driven Approach: Charu Interactive is committed to delivering tangible results. Whether it’s increasing website traffic, improving conversion rates, or enhancing online reputation, we focus on metrics that matter to your business.
  3. Customized Solutions: Recognizing that every kitchen remodeling business is unique, Charu Interactive doesn’t believe in one-size-fits-all solutions. Our agency takes the time to understand your business goals and tailors a digital marketing strategy that aligns with your objectives.
  4. Transparent Communication: Communication is key to any successful partnership. We value transparent communication, keeping you informed about the progress of your digital marketing campaigns, and providing insights that enable you to make informed decisions.

How Charu Interactive Can Help Your Kitchen Remodeling Business Grow

Charu Interactive is not just a service provider; we are a growth partner for your kitchen remodeling business. Here’s how we can contribute to your business’s success:

  1. Increased Online Visibility: Through strategic SEO, paid media campaigns, and content marketing, we enhance your online visibility, ensuring that potential clients can easily find your services when searching for kitchen remodeling solutions.
  2. Lead Generation: By optimizing your website for conversions and implementing effective lead generation strategies, we help turn website visitors into qualified leads, ultimately contributing to the growth of your client base.
  3. Brand Authority: Content marketing and online reputation management work hand in hand to establish your kitchen remodeling business as an authoritative and trustworthy presence in the digital space. This not only attracts clients but also builds long-term brand loyalty.
  4. Adaptability to Industry Trends: The digital landscape is constantly evolving. Charu Interactive stays abreast of industry trends and updates to ensure that your kitchen remodeling business remains ahead of the curve, leveraging emerging technologies and strategies for maximum impact.

Getting Started with Charu Interactive

Embarking on a digital marketing journey with Charu Interactive is a straightforward process designed to deliver maximum value to your kitchen remodeling business. Here’s a step-by-step guide to getting started:

  1. Initial Consultation: Schedule a consultation with tour experts. This initial discussion allows us to understand your business goals, challenges, and target audience.
  2. Customized Strategy Development: Based on the information gathered during the consultation, we will develop a customized digital marketing strategy tailored to the specific needs of your kitchen remodeling business.
  3. Implementation and Execution: Once the strategy is finalized and approved, we will begin the implementation phase. From website optimization to content creation and paid media campaigns, every aspect of the strategy is executed with precision.
  4. Monitoring and Optimization: Continuous monitoring is a cornerstone of our approach at Charu Interactive. We closely track the performance of your digital marketing campaigns, making data-driven adjustments to optimize results and ensure maximum ROI.

Schedule a Consultation With Us Today

The kitchen remodeling industry can greatly benefit from a comprehensive digital marketing strategy, and we are the partner of choice to navigate the complexities of the digital landscape. From web property optimization to content marketing, our expertise is geared towards not just increasing online visibility but also driving tangible business growth. Choose Charu Interactive as your digital marketing partner and elevate your kitchen remodeling business to new heights in the digital realm. Schedule a consultation today.

Digital Marketing for Glass & Mirror Businesses

Written by Charu Interactive on . Posted in Latest News. No Comments on Digital Marketing for Glass & Mirror Businesses

Transform Your Success with Charu Interactive

Glass and mirror businesses have unique needs and challenges when it comes to digital marketing. The right strategies and tools can make all the difference, and that’s where we at Charu Interactive, a leading digital marketing agency, come in. With a comprehensive suite of services tailored to the glass and mirror industry, Charu Interactive is your trusted partner to enhance your online presence and grow your business.

Services Offered by Charu Interactive

We specialize in a range of digital marketing services designed to drive success for glass and mirror businesses. Each service is meticulously crafted to address specific needs and challenges in the industry.

Search Engine Optimization (SEO)

Boost Your Visibility and Drive Organic Traffic

In an era where most consumers start their buying journey online, a robust SEO strategy is essential. We understand the nuances of SEO in the glass-and-mirror business. We conduct in-depth keyword research, optimize on-page and off-page factors, and ensure your website ranks high on search engine results pages (SERPs). With us, your business will be visible to potential customers actively seeking glass and mirror products or services.

Web Property Optimization

Enhance Your Digital Footprint

Your website is your online storefront, and our agency can help you make it shine. Our web property optimization services focus on improving the user experience, mobile responsiveness, and overall performance of your website. We ensure that your website is not only visually appealing but also easy to navigate, reducing bounce rates and increasing conversion rates.

Online Reputation Management

Protect and Enhance Your Brand Image

Your brand’s reputation is invaluable, and we understand the importance of maintaining and improving it. We monitor your online presence, respond to reviews, and implement strategies to enhance your online reputation. With our expertise in reputation management, you can build trust and credibility among your target audience.

Website Design and Conversion Optimization

Engage, Convert, and Retain Customers

A visually appealing website is just the beginning. Our services go a step further by optimizing your website for conversions. We create compelling and user-friendly designs that drive visitors to take the desired action, whether it’s making a purchase, requesting a quote, or contacting your business. Our goal is to turn website visitors into loyal customers.

Paid Media

Instant Visibility and Targeted Advertising

Sometimes, you need to reach your audience quickly. We offer paid media services, including pay-per-click (PPC) advertising, display ads, and social media advertising. We create highly targeted campaigns to ensure your ads are seen by the right people, helping you generate leads and sales while maximizing your return on investment.

Content Marketing

Inform and Engage Your Audience

High-quality content is the cornerstone of a successful digital marketing strategy. Our expert content marketing produces engaging and informative content that resonates with your audience. From blog posts and articles to videos and infographics, we ensure that your content adds value to your customers’ lives and positions you as an industry authority.

Why Choose Charu Interactive for Your Glass & Mirror Business

Industry Expertise

All members of our team have a deep understanding of the glass and mirror industry. We know the unique challenges and opportunities that businesses in this niche face. Our tailored strategies are designed to maximize your online presence and deliver results that matter to you.

Proven Results

Our track record of success speaks for itself. We’ve helped numerous glass and mirror businesses increase their online visibility, generate leads, and boost their revenue. We use data-driven strategies to measure our success and continuously refine our approach for the best results.

Customized Solutions

We understand that every glass and mirror business is unique. Charu Interactive doesn’t offer one-size-fits-all solutions. Instead, we tailor our services to meet your specific needs and goals, ensuring that you get the maximum value from your investment in digital marketing.

Dedicated Team

Our team is composed of experienced professionals who are passionate about digital marketing. We stay updated on the latest industry trends and use cutting-edge tools and technologies to keep your business at the forefront of the digital landscape.

Measurable ROI

We believe in transparency and accountability. Charu Interactive provides detailed reports and analytics so you can see the direct impact of our efforts on your business. We focus on delivering a measurable return on investment (ROI) for every digital marketing dollar spent.

How Charu Interactive Can Help Your Glass & Mirror Business Grow

Expand Your Reach

With Charu Interactive’s SEO and paid media services, your business can expand its reach to a wider audience. We’ll help you capture the attention of potential customers who are actively searching for glass and mirror products or services. This increased visibility can lead to more inquiries and sales.

Build Trust and Credibility

Our online reputation management services ensure that your business maintains a positive online image. This trust and credibility can be significant factors in consumers’ decisions when choosing a glass and mirror provider.

Boost Conversions

Your website is the cornerstone of your digital presence. Charu Interactive will optimize your website for higher conversion rates, ensuring that more visitors take the actions you desire. Whether it’s making a purchase or requesting a quote, our strategies are designed to enhance conversions.

Inform and Engage Your Audience

Quality content is the key to engaging your audience and positioning your business as an authority in the field. Charu Interactive’s content marketing services will help you inform, engage, and retain your audience, ultimately leading to increased loyalty and customer retention.

Stay Competitive

In today’s digital age, staying ahead of the competition is essential. Charu Interactive helps you remain competitive by implementing cutting-edge digital marketing strategies, ensuring your business keeps pace with industry changes and maintains a strong online presence.

Maximize ROI

Our data-driven approach ensures that every marketing dollar you spend is put to good use. We monitor and adjust our strategies to maximize your return on investment, helping you get the most out of your budget.

Getting Started with Charu Interactive

Don’t let your glass-and-mirror business fall behind in the digital age. Charu Interactive is here to help you succeed in the online world. Whether you’re looking to boost your website’s visibility, enhance your reputation, or engage your audience through content marketing, we have the expertise and tools to make it happen.

Getting started is easy. Contact Charu Interactive today for a consultation. We’ll discuss your goals, analyze your current digital presence, and develop a customized strategy to take your glass and mirror business to the next level. With our industry knowledge, experience, and comprehensive suite of services, we’re here to help your glass and mirror business thrive in the digital landscape. Grow your online presence and drive real results with Charu Interactive.

Our Comprehensive Services for Roofing Companies

Digital Marketing For Roofers

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Elevating Roofing Businesses in Chicago and Beyond

 

Being a successful roofing company in today’s competitive landscape means more than just having a sturdy ladder, a desirable set of shingles, and affordable prices. We live in an era where a strong digital presence defines whether or not your brand will be successful. At Charu Interactive, we are here to help roofing businesses in Chicago and throughout the entire Chicagoland area stand out in the digital realm.

Our firm boasts a qualified, experienced, and seasoned team of digital marketing experts committed to skyrocketing your web presence, enhancing your website, optimizing your online reputation, and crafting a compelling digital brand identity. If you are a roofing business in Chicagoland and are looking to grow your business, increase your revenue, and continue to grow, then Charu Interactive is your top choice.

Unveiling the Power of Digital Marketing for Roofers

 

Like any other business, roofing companies need to embrace the digital age. Customers are no longer searching for services in phone books or relying solely on word-of-mouth recommendations. Instead, they’re searching the internet for the best roofing solutions. This is where Charu Interactive steps in – we’re here to ensure that your roofing company’s online presence is prominent but also engaging and trustworthy.

Our Comprehensive Services for Roofing Companies

 

Here at our Chicago-based marketing firm, we know just how difficult it can be for businesses to make a splash, especially online. Gone are the days when potential customers look you up in more traditional ways. Having a strong web presence means the difference between failure and success. At Charu Interactive, we provide a wide range of services specifically tailored to meet the unique needs of roofing companies.

Whether you’re a local roofing company in Chicago or serve the entire Chicagoland area, our expertise and experience are guaranteed to help you grow your business, heighten attention, elevate revenue, and become a household name in your community. If you want to stay ahead of competing roofing companies, allow Charu Interactive to boost your company in the right direction.

Web Presence – Elevate Your Online Visibility

 

Search Engine Optimization (SEO)

We understand the importance of ranking high on search engine results pages. When someone searches for roofing services in your area, you want to be the first name that pops up. Our SEO specialists will optimize your website to ensure that when a potential customer searches for roofing services in Chicago or the Chicagoland, your business will be at the top of the list. We employ cutting-edge keyword research and on-page SEO techniques to not only boost your visibility but also drive targeted organic traffic, ultimately leading to increased leads and revenue.

Web Property Optimization

The first impression you make to clients on your website is just as important as if they were to visit your company in person for the first time. Our team will fine-tune every element, from design to content, creating an outstanding and informative website that converts potential clients into loyal customers. We will enhance the user experience to ensure that your site is visually appealing and easy to navigate. Our web property optimization services make your site a compelling destination for anyone who is seeing roofing services in and around the Chicago area.

Online Reputation Management

Building trust, especially in the digital age, is paramount to success. Our reputation management services will allow you to:

✓ Maintain an exceptional online reputation

✓ Respond to customer reviews

✓ Establish your roofing company as a trustworthy choice.

We proactively monitor online mentions and feedback, crafting responses to promote positive customer relationships, ultimately strengthening your brand’s reputation and customer loyalty in the competitive roofing market.

Website Design for Roofing Companies in Chicago

 

Website Design / User Experience and Conversion Optimization

Your website is so much more than the way it is designed; it is about crafting unique digital experiences. Our website designs are visually appealing, user-friendly, and optimized for unbeatable conversions. Our website design services ensure visitors convert into paying customers. Our distinctive approach will captivate your target audience and seamlessly guide them toward taking action, whether it’s contacting your roofing experts or requesting a quote.

Multi-Device Optimization

You never know where potential customers are searching for your services. That is why your website needs to look and perform flawlessly on desktops, smartphones, and tablets. We utilize responsive design techniques and complete advanced testing across various devices and screen sizes, guaranteeing your roofing services are properly showcased, no matter where your potential customers access your website.

Conversion Strategy

Our firm implements proven strategies to turn visitors into leads and leads into customers. Our data-driven approach to conversion optimization involves the following:

✓ A/B testing

✓ User behavior analysis

✓Persuasive call-to-action placements

This approach results in higher conversion rates and a striking website that impresses and delivers tangible business results for your roofing company.

Paid Media – Boosting Your Reach and ROI

 

Pay-Per-Click (PPC) Advertising

Our PPC campaigns target potential customers seeking roofing services in Chicago and the surrounding areas, maximizing your ROI and driving immediate results. By employing advanced keyword research and geo-targeting strategies, we ensure your ad dollars are efficiently spent, placing your roofing company at the top of local search results and delivering a steady stream of highly qualified leads.

Social Media Advertising

For many roofing companies, social media may be a second thought. However, a strong social media platform is just as important as having a standout website. We leverage the power of social media platforms to reach a wider audience and engage potential customers with compelling roofing content.

Through strategic ad placements, creative storytelling, and precise audience targeting, we increase brand awareness and foster meaningful connections with your audience, enabling them to turn into loyal customers who trust your roofing services.

Conversion Strategy

Our paid media campaigns are built on a solid conversion strategy to ensure every click translates into revenue for your business. From optimizing landing pages to crafting persuasive ad copy, we meticulously plan every aspect of your PPC and social media advertising efforts to generate traffic and drive conversions, ultimately boosting your bottom line.

Content – Crafting Your Roofing Story

 

Social Media Content and Management

Your website only takes you so far; potential clients want to stay updated with the services you provide and the results you deliver. Growing your social media platforms with engaging and consistent content will keep your audience interested and informed while giving you a place to showcase the incredible results that you provide, boosting confidence in your potential clients.

Video Marketing

Videos are one of the most powerful ways to truly showcase your roofing expertise. Our team will assist you in creating and sharing videos that truly connect with your audience. Through captivating storytelling and visually compelling narratives, our video marketing campaigns will not only demonstrate your roofing skills but also establish a personal connection with viewers.

Blogging & SEO Writing

Our talented content writers produce SEO-optimized blogs and articles that inform and rank well on search engines, increasing your online visibility. By consistently delivering valuable and informative content that aligns with your target audience’s interests and pain points, we drive organic traffic to your website and position your roofing company as an authoritative resource in the industry.

Let’s Grow Your Roofing Business Together

Expert Digital Marketing Services for Roofing Companies in Chicago

Do you want to take your roofing business to new heights? Charu Interactive is more than a marketing company; we are truly devoted to growing your business. With our expertise across all areas of digital marketing alongside our dedication and passion, we will help you:

✓ Capture more attention

✓ Increase revenue

✓ Become a trusted name in your community

No matter the size of your roofing business, it’s time to rise out of the shadows in the digital world. Your success is our mission, and at Charu Interactive, we’re committed to helping you reach the pinnacle of your roofing business. Contact us today, and let’s grow your business together.

The Inside Scoop: Digital Marketing Solutions for Every Business Goal

Written by Charu Interactive on . Posted in Latest News. No Comments on The Inside Scoop: Digital Marketing Solutions for Every Business Goal

Charu Interactive - Internet Marketing Solutions in Chicago

Charu Interactive’s Blueprint for Unrivaled Online Success 

In the hyper-connected digital landscape of 2025, a question looms large: If your business isn’t commanding the online space, does it truly exist?

At Charu Interactive, an award-winning digital marketing agency, we don’t just ensure your brand is found—we craft a digital presence that captivates, converts, and cements your authority.

From hyper-local markets in Chicago, Illinois, to global campaigns spanning New York to LA, our comprehensive suite of services transforms your online footprint into a powerhouse of visibility, trust, and ROI.

Be Found: Mastering Web Presence with Precision SEO

Your customers are searching—on Google, Bing, and beyond—but are they finding you? With 68% of online experiences beginning with a search engine (BrightEdge, 2024), a robust web presence is non-negotiable. Charu Interactive’s advanced SEO strategies ensure your business dominates search results, no matter the scope:

  • Hyper-Local Targeting: Own the Austin, Texas, market by ranking for terms like “best coffee shop in South Congress.”

  • GEO Local Targeting: Expand across regions, like Houston and Dallas, with tailored keyword strategies.

  • State-Wide Campaigns: Command California’s digital space, outranking competitors from San Francisco to San Diego.

  • National Reach: Rise above nationwide rivals with high-volume keywords like “top financial advisors.”

  • International Campaigns: Conquer global searches, targeting terms like “luxury travel agency” from London to Sydney.

Our process begins with a free SEO audit, diving deep into your current performance and analyzing competitors. We optimize every on-page element—code, load times, alt tags, meta descriptions—and amplify off-page SEO through strategic link-building. The result? A 63% increase in organic traffic for our clients, on average (Charu Interactive Case Study, 2025).

Beyond SEO, we optimize your web properties across platforms where your audience lives—Google, Yelp, and industry-specific directories like Zillow for real estate in Miami, Florida. With only 12% of consumers ignoring online reviews before choosing a provider (ReviewTrackers, 2024), our online reputation management ensures your 5-star reputation shines, turning prospects into loyal customers.

Get Started: Request Your Free SEO Audit Today

Be You: Website Design That Converts 24/7

Your website is your brand’s virtual ambassador, working tirelessly 365 days a year. At Charu Interactive, we craft websites that don’t just look stunning—they convert. Our website and UX design services focus on:

  • Themes & Layouts: Bold, intuitive designs that resonate with your audience, like vibrant palettes for Seattle’s tech startups or sleek minimalism for Manhattan’s law firms.

  • Multi-Device Optimization: Flawless performance on desktops, tablets, and smartphones, with 57% of U.S. web traffic coming from mobile devices (Statista, 2025).

  • Conversion Strategy: Turning visitors into customers with strategic CTAs and user journeys, boosting conversion rates by up to 45% (Charu Interactive Data, 2025).

Whether you’re a boutique in Savannah, Georgia, or a multinational headquartered in Chicago, Illinois, our designs reflect your brand’s essence while driving results.

Take Action: Claim Your Free Website Audit Now

Be Visible: Paid Media That Finds Your Audience

Waiting for customers to stumble upon you is a relic of the past. Our paid media services proactively target your ideal customers, delivering measurable ROI. In 2025, digital ad spend in the U.S. is projected to hit $305 billion (eMarketer, 2024), and Charu Interactive ensures your budget works smarter:

  • Search Engine Marketing (Google PPC Ads): Capture clicks with optimized ads for searches like “plumber in Phoenix, Arizona,” delivering a 200% ROI on average (Google Ads Benchmarks, 2024).

  • Social Media Ads (Facebook, Instagram, YouTube): Engage audiences with custom video ads, like a Denver, Colorado, restaurant showcasing its farm-to-table menu, driving 30% higher engagement (Hootsuite, 2025).

  • Retargeting/Remarketing Ads: Re-engage visitors who browsed your Portland, Oregon, e-commerce site, increasing conversions by 26% (AdRoll, 2024).

Our social media management keeps your brand buzzing on platforms like TikTok and Instagram, with video marketing at the forefront. With 82% of internet traffic driven by video (Cisco, 2024), our short-form video content sparks imagination and builds your digital presence.

Discover More: Get Your Free Ad Campaign Audit

Be Relevant: Content That Speaks to Your Audience

Content is your voice in the digital world. Charu Interactive’s content marketing services ensure your message resonates:

  • Blogging: Establish authority with expert blogs, like a Nashville, Tennessee, music school sharing tips on guitar tuning, driving 40% more organic traffic (HubSpot, 2025).

  • Digital Content Creation: Craft compelling narratives for your Las Vegas, Nevada, event planning business, tailored to your audience’s desires.

  • Video Marketing: Create viral-worthy clips that showcase your Raleigh, North Carolina, fitness studio’s energy, boosting engagement by 50% (Wyzowl, 2025).

Our content strategies position you as an industry leader while driving search rankings and customer loyalty.

Start Now: Request Your Free Content Audit

Be Known: Branding That Defines You

Your brand is your story. Whether you’re a startup in Boise, Idaho, or a legacy business in Boston, Massachusetts, Charu Interactive’s branding services amplify your identity:

  • Branding: Define your essence with values that resonate, like sustainability for a Burlington, Vermont, retailer.

  • Identity Development: Create memorable names and taglines, such as “Empower Your Future” for a Minneapolis, Minnesota, financial planner.

  • Logos: Design iconic visuals that speak volumes, like a bold emblem for a Tulsa, Oklahoma, construction firm.

With 75% of consumers judging a brand’s credibility based on its design (Lucidpress, 2024), our branding expertise maximizes your ROI.

Build Your Brand: Claim Your Free Branding Audit

The Charu Interactive Difference: Future-Proof, Google-Approved

In 2025, digital marketing is a high-stakes game, but Charu Interactive plays to win. Our white-hat, Google-aligned tactics ensure sustainable growth, protecting your rankings while keeping you ahead of trends. From hyper-local SEO in Orlando, Florida, to global campaigns for brands in Los Angeles, California, we deliver results that scale with your ambitions.

Digital Marketing Solutions for Every Business

Standing out requires more than generic marketing tactics. At Charu Interactive, an award-winning digital marketing agency, we deliver bespoke solutions that align with your unique business objectives. From boosting website traffic to amplifying brand trust, our innovative strategies unlock your potential across local, national, and global markets.

At Charu Interactive, we believe that every business deserves a unique SEO strategy as distinctive as its brand. Whether you’re a local startup aiming to dominate your neighborhood or an established enterprise with global aspirations, our award-winning team crafts customized SEO plans designed to meet your specific ambitions.

Amplify Visibility, Build Trust

In 2025, securing a high rank on high-volume keywords is about more than just traffic—it’s about establishing trust and visibility. Appearing on Google’s coveted first page signals credibility to your audience, positioning your brand as a leader in your industry. Studies show that combining SEO with PPC can boost visits by an impressive 89% when your brand shines in both organic and sponsored results. At Charu Interactive, we specialize in maximizing your web presence, ensuring your business is not only seen but recognized and trusted by your target audience.

Future-Proof SEO, Google-Approved

Our commitment to ethical, white-hat SEO tactics ensures your rankings are built to last. By aligning with Google’s latest guidelines, we safeguard your website from penalties while securing long-term success. In today’s competitive digital ecosystem, sustainable growth is key—and Charu Interactive is here to help you achieve it. Our forward-thinking strategies are designed to keep your business ahead of the curve, no matter how the search landscape evolves.

Take the Leap Today

Ready to redefine your online presence and unlock your business’s full potential? Contact Charu Interactive now to discover how our award-winning SEO services can elevate your brand, whether your ambitions are local, national, or global. Partner with us and experience the transformative power of tailored digital marketing.

 

 

COVID-19: An Opportunity for Growth & Innovation

Written by Charu Interactive on . Posted in chicago, corona virus, covid-19, facebook live tutorials, Latest News, marketing tips, recession, search engine optimization, seo tips, small business marketing tips, video seo, video tutorials. No Comments on COVID-19: An Opportunity for Growth & Innovation

In the wake of recent global events (from the oil market instability and the new Coronavirus: COVID-19), an impacted business world in the US and worldwide is left scrambling. Small businesses, as well as corporations, across the United States of America & the world are experiencing the possibility of the first recession in over ten years. 

> If you are looking to go directly to the Charu digital media action plan – click here. 

The owners & leaders of these businesses are left with one question, what can they do to prepare and come out of this potential drop better & stronger while not letting this minor bump substantially impact their business bottom line. 

Cost cutting is one of the first measures that businesses naturally turn to for initial relief. However, we are here to urge you (unless you are now under a mandate — some businesses obviously are now forced to be closed and cannot make any revenue at all), to not stop your advertising.  Instead (if your business is not forced to close), we recommend that you view this cool down of the economy as a potential big opportunity. 

Recessions should be viewed as a great opportunity for growth instead of doom & gloom

Noticeably, when organizations are faced with the possibility of a recession, they start to cut back on their expenditures. One of the first areas they begin to cut back on, unfortunately, is advertising. We say unfortunately because often, it is a major mistake. Understandably, businesses want to lower outgoing expenses as their profit revenue will in no doubt be affected, but that is always the case in a recession.   It can seem difficult to stop it completely, but, as odd as it may sound, there is still a way to use a recession to your advantage.

In a post by Buxton, an industry leader in customer analytics, they cited a research recessionary marketing study completed by McGraw Hill. The study found that after examining 600 companies over a five year span, those who maintained or increased their advertising during a recession had an average sales growth of 256%. 

How is it possible to grow your sales during a recession? 

These companies came out of recession with such tremendous growth in their sales due to the fact that only 25% of companies increased their marketing in the last recession. These companies that took the bold step to continue their marketing didn’t fall behind; they actually surpassed their competitors by 2.5 times in market share growth.

So when other businesses decided to make cuts to their advertising, it may have helped them in the moment of the recession. Still, it drastically put them behind when American companies escaped, and the business world continued on as it did before. But don’t just take our word for it, take a look at these businesses that grew after the recession in 2007. 

Amazon, Inc. Grew During The Great Recession Of 2007/2008

That’s right, the online technology empires’ sales grew 29% during the great recession a decade ago, and it was all due to the fact that they took that time to innovate and market their low-cost alternative products in a struggling economy.

Food Service Direct Competition Example (Taco Bell and Pizza Hut’s strategy vs McDonald’s in the 90’s):

In the 1990-91 recession, Mcdonald’s decided to drop its advertisement and promotion budget. Taco Bell and Pizza Hut took advantage of that decision and maintained/increased their marketing. This resulted in a 61% sales growth for Pizza Hut and a 40% sales increase for Taco Bell. Oh and Mcdonald’s, well they suffered a 28% decline in sales.

The Unfortunate Current Reality We All Face

The recent outbreak of the Corona Virus and its impact on families and businesses across the world has left people with one question, what’s next? We are here to say, focus on a better tomorrow. And even though there are negatives in light of recent events, the business world needs to continue pushing forward, start creating a brighter future for its companies, and not let this outbreak bring them down.   

Get ready, because your business is going to be in for some serious uphill work, but don’t get discouraged, this is the time to let your clients know that you are here for them and will continue to serve their needs. 

Preparing For the Long Haul 

In a matter of business survival, companies are looking at ways to reduce costs and still gain on their investments, trying to create the best cost-effective way to provide their products and services.  

But like we mentioned earlier, you should stay away from making the wrong or knee jerk changes to your marketing. Sure, right now it may seem like a good short term fix that creates a bit of extra space in your budget, but cutting marketing efforts will have a substantial negative impact on your business in the future. 

Your clients are also trying to cut back on their expenses, but they also need to know that if they are going to spend their money on a service, it should be yours. The best way to do that is to build a trustable image and look at what their specific needs are, letting them know that if they need a service or product, they can confide in you. 

Small Business Recession Survival: Five Digital Marketing Strategies

1. Stay Focused On Your Current Customer Base 

If you don’t keep in touch with your current customers, you run the risk of losing them. Remember, it’s always more cost-effective to keep any current customers than finding new ones. 

Creating a strong connection: Now, we aren’t talking about constantly bugging your customers and sending them an abundance of emails and notices. Marketing automation is an easy way to keep costs down to stay in contact with your customers. You should be sending out information that is personalized to their needs where they are looking, social networking channels. There is nothing worse than a chain of annoying and irrelevant spam emails. 

Also, by focusing on a strong and consistent appearance on familiar channels like social media and the main search engines, you create a natural marketing flow that won’t make your customers feel bugged or pressured to buy your services during these difficult times. 

Staying Relevant: It is imperative that you stay consistent in the lives of your customers. Think big and take every chance you can to tell your customers what you are doing that makes you stand out over your competitors. 

Continue To Engage With Your Customers On Social Media: Facebook, Instagram, Twitter and TikTok are the most popular place that your clients will be looking for information on your products and services, seeing what you offer, and reviewing your business history. Staying connected on social media is a cheap way to make sure your clients know that you are still there.

2. Become more apparent in front of potential consumers
  • Staying relevant to what you are selling is extremely important, which means giving people a reason to go to your website. The best way to get new clients is by giving them a reason to choose you when they are looking for what you are selling 
  • Your future clients already have an idea of what they want in mind; you just need to make your products and services that they are familiar with attractive to them. Center your business on providing quality content that your clients will share with their social base; this helps your image spread without spending more to reach other future clients.
  • Update what you already have. Instead of paying more to create new content, update your existing content. It will help you stay relevant while in turn creating better rankings for your business on the top search engines. Adding video as often as possible will lift up the value of the page and keep your visitors longer on your website and have a better chance of converting them now or in the near future.
  • Sure, you can say that you are the best business in town, but how far does that go when entrusting others with your services? By creating unbeatable content, this will drive your clients to rave about what you are selling, what other people say about you is more important than what you say about yourself.
3. An Easier. Faster & Relatable Experience for Your Clients 

To keep costs down, creating an easy way for your clients to access personalized content will improve their experience from the moment they click on your website and/or page. 

  • Proof is key. Don’t give your current or future clients a reason to choose your competitor. Make sure your clients see why you are the best option for them by personally marketing to them on your networks. 
  • Social documentation and posting positive stories about your business. Revisit how you are using your case studies, recommendations, and reviews at every touchpoint in your marketing, and take the time to weave this content throughout your website and share actively on social media.
  • It’s all about the client. Customer experience can make or break, so create a fast and personal experience for them. This is a cheap way to prevent future costly impacts on your business.
4. Compare

You need to compare your success to the amount of money you are spending on marketing. If you are spending more than what you are getting back, well that is just money down the drain. 

You should measure your sales, numbers of lead generated, up-sells, or referrals to see what exactly is working and what’s not.

  • Configure Analytics correctly. Ensure that you are covering all the basics and that your marketing efforts are truly doing what they are meant to do. Google Analytics is a free way to make sure that you are keeping up.
  • Measure your social media output. When budgets get tight, you start to look at smart options to reduce costs. Social media activity may be somewhere that you can take a step back from. Take a look at what you are spending on time and personnel and see if your engagement, visibility, and profitability out-ways the costs of keeping up with it.
5. Experiment & Learn – Innovate and improve

You will need to be agile and inventive. See what’s working and what’s not, but you will never know until you try!

  • Experimenting should be quick, cheap, and simple to present.
  • If it works, then great, if not, move on and focus your time, energy, and money on to something that will! 

Remember, if budgets are short, look at all areas where you are investing your money and make the appropriate changes. We highly recommend keeping up or increasing your marketing efforts using cost-effective ways, because, at the end of the day, your business depends on your clients, and they need to know about you!

In order to maintain your client connections & web presence, this is what we suggest:

  • Optimizing your site and update core pages (great time to spring clean evergreen content on website & update!) 
  • how to instagram live stream and facebook live streamCreating fresh and engaging content: video tutorials, video update of the business, new specials
  • Utilize social media features such as Instagram / Facebook live to engage with audience (here’s some quick help with video and video livestreaming on Facebook and Instagram)
  • Consistently highlight reviews from customers / clients / patients
  • Cultivate & engage your current audience
  • Virtual and Phone Consultations – Catered specifically to client needs
  • Gift Cards and Coupons offered at discounted rate – encourage use for later
  • Keeping messages open/live and/or offering to answer questions & communicate directly for any inquires
  • Video chat or moving services to remote options

The smartest businesses have great success during recessions.

This is clear proof that even some of the biggest companies can be affected greatly when it comes to making a decision about marketing plans during a slump in the US and World Economy.  

What should you do as a small business owner to get through and grow during this time?  

We recommend that you follow what the most successful businesses have done over the past few decades.

In a 2008 article amidst the great recession, the Harvest Business Review encouraged companies to focus on eight factors: research the customer, focus on family values, maintain marketing spending, adjust product portfolios, support distributors, adjust pricing tactics, stress market share, and emphasize core values. 

A recession can be a stressful time, but keeping in mind, it isn’t just stressful for companies but for their consumers, as well. Yes, the reality is, you may see that your consumers reduce their expenditures towards your business. Yet, it is extremely important to be sensitive during these times and show that you are right there beside them, and we promise that when the smoke inevitably clears in the coming months, not only will they remember your business, but they will trust MORE in your products/services vs your competition. 

Getting down to the basics with cost cutting, it’s easy and should be done. However, if you decide to cut your budget on advertising and fall behind in marketing growth, you run the risk of an immediate sales drop, and worse, that your future customers will forget that your services/products exist. 

If you need to find a way to maximize your company and reduce spending during this time, we urge you to not let the doom and gloom of a recession get you down, and look away from making negative changes to the marketing of your business.

Again, we feel for the worst hit businesses that have no option but to close down during this virus epidemic. We are here to help you as soon as things stabilize. We are available for conference calls and video conferences to guide/prepare you all throughout, so that you can recover as quickly as possible as soon as we are in the clear.  

#trueCharu is Here to Help You!

We want to assure you that we will continue to deliver the level of excellence you’ve come to expect from us here at Charu Interactive. We see this as an opportunity to take your digital media strategies to the next level!

As we find ourselves in this unprecedented time of uncertainty and concern for the well-being of those around us, we are all adjusting to this “new normal.” Our primary concern is for the health & safety of our clients, employees, and their families.

Our goal is to ensure that your business remains at the forefront of the current market & is well-positioned for the future!

Contact us today to schedule a free consultation to come up with a strategy that will make your business money during this recession and any future recession, as well as grabbing as much market share as possible. We are also available for video consultations so it’s like we’re right there with you!

See how you can prepare and start planning for a brighter future for your company and visit us here. 

Push Play – Pinterest: How to Integrate Video in Your Social Media Networks

Written by Charu Interactive on . Posted in Latest News, Video. No Comments on Push Play – Pinterest: How to Integrate Video in Your Social Media Networks

 

pinterest digital marketing tips

Integrate Video in Your Social Media Networks

Video is a central piece of what’s happening on social media.  We have created a series on how to maximize videos for your company. Weekly, we’ll release a short guide on how to take advantage of the best video features you may not be using on your social platforms. Check out this week’s tips on Pinterest Video features that will engage your users and elevate your brand.

Press Play on Pinterest

Pinterest may seem like a wild card for your video marketing strategy, but in reality, it’s one of the best social media platforms you might not have ever considered. In 2019, Pinterest ranked above Twitter and Snapchat as the fourth most popular social media platform in the U.S.

While Pinterest has been around since 2010, this image-driven social media site introduced promoted video options for the first time in 2016, and has since discovered that promoted video content was 4x as memorable (and pinnable) to their users as opposed to a traditional, non-video ad.

Example: Hunter used storytelling videos to launch their Core Concept collection of colorful rain boots & gear. 

Think of Pinterest as the ultimate visual search engine.

By creating pins and videos to promote, you’re making sure that the users are getting the image and creativity of your brand first, which then entices them to click and pin on. Since Pinterest is a visual social media platform, its users are drawn to the quality of the pins that show up on their feed, and are therefore more likely to pin a video with clean and high-quality visuals rather than length.

This differs from Facebook’s best video practices, which includes the success of videos at least two minutes in length. So, if you’ve got a clear, concise, and bold message to send, Pinterest might be the best platform for video you never considered.

Pinterest Marketing Chicago - Visual Search Engine Marketing in Chicago

Looking to drive traffic specifically to your site through video pins?

Promote and pin teaser videos instead of full-length ones. This can range from a segment of one of your IG stories, a quick snippet of an instructional video or introduction of a service, or even a recorded customer testimonial. These pins will grab attention and serve as a sample of your brand instead of a full taste, prompting curious users to learn more directly from the source.

Users want to be able to engage with the brands in a personal way

By creating thoughtful and well-produced video content, you’re paving the way for users inside and outside of your circle to get to know your business, and you’re helping to humanize the brand behind the screen. The best part about the ubiquitous nature of social media is just how easy it is to put your best foot forward.

It may feel overwhelming to dive into video content, but the beauty of the industry is that anybody can do it. You don’t need a professional videographer or a high-end camera. Your smartphone, good lighting, a good hook and a clear message can pull your brand out of obscurity and into the limelight—right in front of the user’s eyes and minds: exactly where you need to be.

 

 

Push Play – Twitter: How to Integrate Video in Your Social Media Networks

Written by Charu Interactive on . Posted in content marketing, Video. No Comments on Push Play – Twitter: How to Integrate Video in Your Social Media Networks

Video is a central piece of what’s happening on Twitter.  We have created a series on how to maximize videos for your company. Weekly, we’ll release a short guide on how to take advantage of the best video features you may not be using on your social platforms. Check out this weeks tips on Twitter Video features that will engage your users and elevate your brand.

Press Play on Twitter

If you’ve scrolled through your Twitter feed lately, chances are you’ve seen a promoted tweet or hashtag weaving its way through the trending pages. You’ve also most likely seen a video start playing as you scroll without any sound, grabbing your attention for just long enough to disrupt your flow and make you stop — that’s what you should be aiming for.

Videos are more likely to cause disruption and catch your eye rather than a text tweet or a picture.  Creating a targeted promotion with a well-produced clip is sure to get your video post more retweets.

 

While Twitter may not have ‘stories’ like the other leading social platforms it has other great features. Twitter gives you the option to post videos up to 2 minutes and 20 seconds—twice the length of a feed video on Instagram. This longer length affords you the flexibility to create different kinds of video, from short snippets of products or services, to testimonials or demonstrations.

Twitter Video Marketing Tips

If a picture is worth a thousand words, a video is worth much more in the Twitter world today. We have a few tips that will help make your message more memorable and to optimize replay-worthy videos for peak engagement:

Twitter Video Marketing in Chicago

Don’t Skip on Captions

Captioning for videos are very important! About 85% of social media users watch a video without sound. Twitter also Autoplays soundless videos, so this is a great time to capture your audience with the captioning. This will not only increase your videos engagement but improve SEO & content discovery.

Create for Mobile Devices

93% of video views that happen on Twitter happen on mobile devices. This is why when you create & upload, keeping mobile in mind is imperative. When inserting captions make sure the words are large enough for the mobile viewer. When it comes to all layout and sound settings, keep this tip at the front of the creative process.

Be Open to Learn

Twitter’s popularity has increased exponentially over the years, but it can still feel like treading in unfamiliar territory to bring your brand into the limelight. Similar to Facebook and other social media platforms, Twitter offers the option to take free classes and get certified through their Twitter Flight School. The modules are designed to be completed at your own pace, so even if you’re starting from absolute scratch, you won’t feel 10 steps behind. Check out their module specifically designed to help you create and execute video campaigns.

Have Fun!

Is your video still too long for Twitter? Take the best parts to highlight and create a GIF. Looking to do a Q&A? Split up questions you receive from your followers and put one or two into a video. The flexibility of Twitter’s post format allows you to experiment with different video formats, so get creative and post a clip!

The more you post, the easier it will be to create a steady stream of relevant content, allowing the opportunity for your followers to interact with and get to know your brand better.

 

Push Play – Instagram: Integrating Video in Your Social Media Practices

Written by Charu Interactive on . Posted in Latest News, video seo. No Comments on Push Play – Instagram: Integrating Video in Your Social Media Practices

 

Video Marketing Services in Chicago - Social Media Content Marketing

Instagram: Integrating Video in Your Social Media Marketing

As we know, the social media landscape is constantly evolving. Currently, social media platforms are looking to maximize engagement from their users. For example, algorithm-built feeds have been integrated opposed to chronological ones. When it comes to upping your social media marketing strategy, innovation is key! Video content has become more valuable and utilized in various formats on each social media platform.

We have created a series on how to maximize videos for your company. Each month, we’ll release a short guide on how to take advantage of the best video features you may not be using on your social platforms. Check out this month’s tips on Instagram Video features that will engage your users and elevate your brand.

Press Play on Instagram

Since 2016, Instagram has rolled out new measures and features to allow marketing and businesses to thrive. In 2019 alone, over 72% of IG users admitted to purchasing a product they saw on their feeds. This means that engagement and brand awareness is as prominent as selfies and Santorini pics—users are embracing the flow of business and will eagerly engaged if the content speaks to them.

As Insta utilization is on the rise, so are the ways to get to potential customers. While Snapchat may have pioneered the “story”, Instagram managed to take it and run, with over 500 million stories going live on the platform each day. While you may be familiar with the promotion of regular posts, which appear on a user’s feed, stories appear at the top of a user’s screen, and chronologically capture an active series of snapshots and videos.

 

IG – Go Live!

Do you have a big event going on? Maybe a new product or service to introduce, or perhaps a giveaway? Try going live on your company’s IG story. Your followers will be notified the moment you start streaming, and you can answer questions live as they come in to actively engage with your following.

 

Instagram Highlights

The introduction of the Instagram highlight has made it so you no longer have to say goodbye to a great IG story after a mere 24 hours. After posting a video on your story, save it to you IG archive and create a highlight, which is a fixed story that stays on your IG account page. What’s great about the highlight is that you can categorize your highlights by combining related stories or archived pictures into one spot, regardless of when you posted the story. Creating a series of different highlights allows users to see what you’ve had on your stories even if they couldn’t make it for the live thing, as well as gives you the opportunity to further refine your page with a stylistic touch.

By creating thoughtful and well-produced video content, you’re paving the way for users inside and outside of your circle to get to know your business, and you’re helping to humanize the brand behind the screen. Instagram’s video features are designed for seamless creation and integrating your brand’s image, so get creative and press record!

Why You Should Be Using Video in Your Marketing Strategy

Written by Charu Interactive on . Posted in conversion optimization, Digital Marketing, online marketing strategy, search engine optimization, social media, video seo. No Comments on Why You Should Be Using Video in Your Marketing Strategy

Video Marketing - Chicago Digital Marketing Services

To say that video media is everywhere these days is an understatement. When YouTube went live for the first time in 2005, nobody knew how many hours of content we would eventually consume and upload on a daily basis. Now, YouTube is the second largest search engine behind Google, and boasts a monthly watch time of 3.25 billion hours. Platforms like Facebook and Instagram have taken on their own video media endeavors, allowing users to go live and stream video on the spot, as well as communicate á la Snapchat with their contacts.

Content marketing and search engine optimization (SEO) have evolved alongside digital media, and it comes as no surprise that video is taking the marketing world by storm. As the top trends in video begin to change, their place in the digital marketing space is becoming ever more present and vital to getting your brand and message across. Take a look at some of these trends that are taking video and marketing to the next level, and see how you can incorporate them into your content marketing strategy.

Quick (and Live) Ditties

It’s no surprise that the digital age has impacted our ability to focus. With gifs, boomerangs, and constant timeline refreshes, the average human attention span has ticked down to around 8 seconds, similar to that of our friend the goldfish.

Spend 5 minutes on Facebook and you’ll be inundated with a barrage of messages and product advertisements, and most of them you might not even remember. That’s why the most successful brands effectively utilize well-made, clear cut, and to the point videos to resonate with their target audience.

While it’s true that the average watch time per user has increased over the years, nine out of 10 of the top videos on Facebook were under 2 minutes long. Long form video certainly has its place, but when it comes to getting your brand’s message across, the quicker you can capture your audience, the better. Spontaneous content—videos produced on the fly—are great at this.They get people excited and draw them in efficiently without bombarding them with info they didn’t ask for. Platforms like Facebook, Instagram, and even Twitter are incredibly effective for this kind of on-the-go video content, with Insta and FB utilizing the livestream feature for true spontaneity. Things like Q&A’s, quick tutorials, and AMA’s (Ask Me Anything) strengthen the personal connection between your brand and your audience, and have a great place in the live video platform. Check out our blog to learn the best ways to use these livestreams to your advantage!

Where the Magic Happens: Behind the Scenes

Charlotte Beers, the former CEO of Ogilvy & Mather summed it up perfectly:

“A brand is created when a company EARNS the right to have a relationship with their
customer.”

As online social media and mainstream media begin to merge into one, it’s more important than ever for companies to emphasize their customer relations by showing their humanity. One of the best ways to connect with your audience comes in the form of bringing them into your brand’s space, and allowing them to see what goes on inside the machine. Take a look at Buzzfeed Video, a company that has been a pioneer in this kind of audience to brand connection. Buzzfeed’s success in their brand has stemmed widely from their openness to let their viewers into their office space, and give their employees a platform so effective that they’ve become known on a first name basis (ever heard of The Try Guys or Ladylike?). By inviting your audience to take a peek into your brand’s inside going-ons, you create more opportunities to humanize your brand and allow your audience to trust you, as well as come back for more.

Video as Education: How To’s, Tutorials, and Education

On YouTube, the search for “how-to” videos are growing by 70% on a yearly basis, and have been since 2015. As the popularity and accessibility of creating video content increases, people are turning to videos to learn a variety of things—from quick crafts to full on top level courses that can rival university 101’s.

Utilizing video to create learning opportunities for your audience can move your company from a passive state to an active and involved one. These educational opportunities can exist in a vast range of content; from quick and easy how-to’s that anyone can access, to expanding into the realm of paid or subscription based courses, similar to companies like Skillshare. Allowing your audience to learn from your company continues to build trust in your brand and cultivate a message that you’re here for them, and willing to pass
on your knowledge.

In addition to these tutorial style videos, the desire for educational content also works through the use of video presentations and accessible webinars. People want to feel included in exclusive opportunities, and by opening the floor to your audience and potential customers, you allow them to become part of your company and brand, giving them access to your brand’s expertise while also providing a medium to actively participate in your company’s message.

What’s This Thing Do?: Product & Service Reviews

Reviews are everywhere. When’s the last time you bought something from Amazon or ventured to a new restaurant without at least glancing at what other people have had to say online?

More and more, consumers are relying on reviews to make sure they’re getting the most out of the products and services they’re looking to invest in. By sharing your expertise and opinion on a product or service, you create an interactive space where your audience can engage in your services while getting answers to questions they would otherwise just Google. Demonstrating use of these products also serves as a kind of instructional guide for your audience, and gives them a clear idea of what they’re looking for as well as what you as a company can do to help them out.

Food for Thought

When done correctly, video is the most engaging form of media to effectively get your message as a brand across. Using video in your content marketing strategy can change the face of your business and enhance your audience and potential customer connection. We humans engage through our senses, and video media is all about sight, sound, and emotion.

The viral nature of video media, combined with the opportunities to connect your brand to your audience, create the perfect environment for ideas to grow, and to get your company’s name into people’s mouths. By utilizing these tips and video trends, you’ll be sure to capture your audiences’ trust, and build your company into a well-oiled, brand-recognized machine.

Craft Brand Awareness Online - Charu Interactive

Digital Persona: Why You Need to Be Crafting Your Brand Awareness Online

Written by Charu Interactive on . Posted in Latest News. No Comments on Digital Persona: Why You Need to Be Crafting Your Brand Awareness Online

Craft Brand Awareness Online

Craft Brand Awareness Online - Charu Interactive

The end game for any business to be a household name, one of those kinds of companies that don’t need a prefix or a suffix, you just know who they are. This is the aim of the game when it comes to brand awareness, building your business name up to such a point where you no longer need to explain who you are or what you do.

Brand awareness is all about crafting the first impressions of your business, giving yourself a stigma that is positive, friendly, and trustworthy so customers don’t need to question whether you’re the right fit for them, as they already know you are. As a key part of any initial marketing campaign, building brand awareness has been achieved in multiple forms over the years. Magazine articles, newspaper campaigns, and TV ads have played a big role in forming the household names of today, but the world is changing, and these traditional practices are no longer enough.

What the digital world has done is taken all the major players in brand awareness marketing and deposited them online. These days, TV ads have been partially replaced by YouTube channels, magazine articles have been replaced by blogs, and the major newspaper outlets are already online.

While you’ll have some success building your brand offline, you’ll be missing out on a large part of your target audience. The digital world has new techniques for brand awareness and a whole new avenue of possibilities to explore to get your name out there. If you want your business to be a household name, you need to target the one thing that almost all households share… the internet.

Taking Your Brand to Your Potential Market

Compared to the traditional marketing routes, online marketing and brand awareness holds a lot more potential and customers will be exploring that potential already. They can research your brand and learn all about your business in seconds, making decisions based on what they read online, rather than what you’re trying to establish yourself.
If you haven’t started building your brand awareness online yet, then you’re already late to the party and your customers are sat around waiting for you to arrive. In 2016, 76.2% of Americans used the internet with the US being amongst the biggest online markets in the world – that’s a lot of customers sat waiting for you.

Social media has grown to provide a platform for almost the entirety of your target audience to get together and talk, and they’re going to be talking even if you’re not around to hear it. That means that their praise and grievances are going to be shared, and to a much larger audience than you might expect.

Customers are crying out for brand interaction, which is something that a business can provide in quantity online. You can get involved in the conversation, tackle problems head-on, and even grow to understand more about your target audience; you can learn what they want and what their problems are and discover how your business can be the solution to them. The conversation is already in full swing on social media platforms, all you need to do as a business to build your online presence and brand awareness is to jump in and get involved.

Establishing Your Brand OnlineMobile Marketing - Brand Marketing

Building a business identity online means positioning your business where your customers are and getting actively involved in the conversation. By placing your brand on the right platforms and embracing modern means of communication, your business is always in reach of your customers, which means that you’re always on hand when there’s a problem.

Joining up to the main social media platforms is one way to get involved in the conversation, but you can also expand your presence and brand to websites, blogs, and video platforms. Offering multiple channels of communication through email, messaging, and apps will mean that you’re always in the right place for your customers to contact you and interact on their terms on their preferred platform. The further that you reach online, the larger your brand awareness will be, and the more that you can use that to your advantage to grow your business. Then, a key factor that comes into the equation is content and establishing your brand around the content that you provide to your potential customers.

Run Your Campaign Your Way

One of the biggest benefits to moving your brand awareness campaign online is being able to offer your customers a greater level of information about your business, which is where quality content is your new best friend. Articles, blogs, video, infographics, website pages, and social media posts can all be tailored to give valuable information to your customer-base.
Through the right content, you’re giving your customers value and they give you their attention in return. The higher the focus that you place on customer needs, the more that your business will become the focus of attention, a talking point, and a source of interest. There are few better ways to grow brand awareness than by giving customers a good reason to be aware of your presence.
By building brand awareness, you dispel any myths about your business, and give customers a reason to trust your products, services, and dedication to customer care. A business that doesn’t shy away from the attention of their customers, is one that feels within reach, and when a business is within reach, great customer-to-business relationships can form.

Digital Campaigns Offer Greater Levels of Control

The digital world opens new channels of communication, expands your target audience, and gives your business many platforms from which to thrive, but importantly, it also gives you control over your future online. These days, brand awareness isn’t just publishing an article in a magazine or plastering a logo on a billboard, it involves tracking and optimization, it gives your business a significant amount of information about the success of your campaigns. You can target demographics, separate your customer base and run different styles of campaign, and you can generate a sense of exclusivity – it’s all within your control.

Digital marketing and the establishment of brand awareness online is incredibly flexible. It can accommodate the uniqueness of your business and give you a platform from which to share the very best of your business goals and aims. Customer experience is improved, problem solving is streamlined, and a business regains control over customer interactions.
The online world doesn’t stay the same for long, but it has grown over recent years to capture and hold the attention of the world, and as any business set on becoming a household name will know, the center of attention is where you want to be.

Brand awareness isn’t a new concept, it’s been a marketing staple for many years. Building your brand online may feel new, but it’s really just an evolution of the traditional marketing practices that has been tailored to modern consumers. To craft brand awareness, creating an online presence is something that is becoming more of a necessity than an optional extra tagged on to your marketing strategy.

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Marketing Automation Is Your Sales Team’s New Best Friend

Written by Charu Interactive on . Posted in Digital Marketing, Latest News. No Comments on Marketing Automation Is Your Sales Team’s New Best Friend

If you run your own business, it’s hard enough to hand over the reins of a project to someone else, let alone a computer program, but doing so with marketing automation might yield a lot better results than you may think, as well as shave a lot of time off your already busy schedule.

Marketing automation refers to programs that brands may utilize to streamline repetitive tasks that may otherwise become tedious or burdensome for a live employee to do over and over again. No founder or hustler is afraid of rolling up their sleeves and grinding out even the most mundane of tasks, but face it, there are simply better ways for you to spend your time than constantly sending introductory emails or retweeting every mention. Marketing automation allows you and your company to release some of the burden onto programs that are simple to set up and easy to manage.

In other words, marketing automation helps you not just work harder, but smarter.

Streamline Sales with Digital Marketing Automation Innovations

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The Customer Journey

There are many marketing philosophies that have proliferated since the golden age of advertising, and each has its own merits and values. In today’s age of highly choosy consumers, a brand must do much more than scream about its products’ advantages and prices. Brands must meet consumers where they’re at, talk to them how they talk to each other, and guide them respectfully through the customer journey from awareness to advocacy.

That’s a whole lot of hand-holding just to convert one person into a customer; however, with so many competitive options easily available for consumers to choose from, brands don’t have much choice but to conform their marketing tactics to fit their prospective customers’ needs. As the old adage goes, the customer is always right … even before they buy.

Marketing automation can help immeasurably throughout the process of guiding consumers along the three steps of the customer journey, saving business owners a lot of time and hassle. When done right, consumers will hardly notice it’s an automated process. In fact, they might even believe it’s the owner and founder themselves on the other end of the computer screen walking them through the whole process step-by-step.

Attracting Consumers To The Product

For most marketing philosophies, the first step in the customer journey is attracting prospective customers to the products or services of the brand. Traditionally, this has been done through advertising and other outbound marketing tactics in which the company casts a lot of lines to try and hook interested audiences. Inbound marketing, on the other hand, refers to the tactic of drawing consumers to your brand, to your website, or to your storefront because of the intrinsically valuable content you offer.

For example, consumers who have never heard of your company before might stumble upon a relevant blog post that had been published on your website, which then encouraged them to explore your corresponding products and services before becoming a customer. Or, they may have searched a hashtag used in one of your company’s recent Instagram posts, which thus attracted them to your brand and then your website.

Marketing automation assists with attracting consumers several ways, depending on the type of software. Two major points of value for helping attract prospective customers are lead generation and content curation.

Most business owners would do some questionable deeds in order get their hands on an email list of hot prospects, but even if they got them, most consumers are pretty resilient against cold calls from companies they’ve never heard of before. Many marketing automation programs help create that list for you, from consumers who actually want to hear from you, with a simple form that pops up on your website for visitors to fill in with their email. With a strong inbound marketing campaign and intrinsically valuable content like relevant blogs on your site, visitors will gladly pop in their email for a chance at more high-quality content.

Social media is another part of growing a brand that many business owners, founders or executives rarely have time to invest in themselves. Too often, it’s a chore delegated idly to a well-intentioned but inexperienced intern, whereas it may be relegated to a marketing automation program. There are a lot of ways to leverage marketing automation for social media, but a simple and easy one to attract prospective consumers is through content curation on platforms like Twitter. Programs that select and share content that fits the interests of your customer demographic saves you a lot of time while attracting a lot of targeted prospects to your brand.

Immersing Consumers Into Your Brand

Humans have always been naturally curious beings, and the 21st century consumer is no different, especially when comparing brands. Some want to follow you on Instagram for a few months before finally checking out your website. Some want to binge through your blog before eventually clicking over to view your products and services. Some want to fill their carts with various products but then abandon last minute before filling in their order information and exit out of their browser without a moment’s hesitation.

Each of those touchpoints is an opportunity for your brand to guide them along the customer journey towards the decision to buy, and each of those actions they take (“Follow,” “Read More,” “Add To Cart”) are Triggers that may be leveraged via marketing automation.

Even if you’ve transitioned to a strong inbound marketing strategy in which you hunt down prospects one by one, it is likely still frustrating to see all those attracted consumers fall out of the customer journey after the first few touchpoints. Automated responses that are triggered by consumer behavior can help keep many of those prospects in the funnel and ultimately convert into buying customers.

For example, many social media programs with automated marketing capabilities offer auto-responses to new followers, so your brand can direct message every single prospect simply and easily without you yourself having to lift a finger. Additionally, you may set up your website with automated popups that appear as visitors complete certain behaviors; i.e., when they reach the end of a blog post or attempt to abandon their cart.

The more immersed into your brand experience, the more invested consumers are into your brand offerings. In order to maximize their immersion, take advantage of each touchpoint by leveraging these triggers with marketing automation. Otherwise, they’re just wasted opportunities.

Extending The Relationship Beyond The Checkout

Do you know what’s better than a customer who buys your product? A customer who buys it twice.

Do you know what’s better than a customer who buys your product twice? A customer who buys it twice AND refers you to a friend.

Do you know what’s better than a marketing strategy that ends at the first point of sale? A marketing strategy that continues after the first point of sale and extends the relationship with the consumer well beyond the checkout.

By the time your customer has made their first purchase, they’ve already been attracted to your brand enough to explore what distinguishes it from your competitors, and they’ve already been immersed into your brand experience enough to take that leap of faith and click “Buy.” Though it may not have been comparable to a record-breaking roller coaster experience, they have at the very least gone through an emotional transformation from a consumer completely unaware of your brand to a knowledgeable customer and proud purchaser of your product. But the customer journey doesn’t end there — the final challenge is to convert them into a brand advocate to double, triple, maybe quadruple the ROI of all your hard work getting them to finally buy.

Brand advocates are more than just passive customers. They’re your champions, and perhaps the most valuable assets of your marketing arsenal. They’re leaving reviews of your service on Yelp. They’re sharing pictures of your product on Facebook. They’re planning on buying more for their parents on their anniversary or a gift card from your company for their best friend’s birthday. Brand advocates represent the puzzling integer of the viral coefficient in marketing; in other words, every time you convert a passive customer into a brand advocate, you apply a multiplier effect to that first sale.

The more extensive your relationship with them, the higher that multiplier effect will be. Once again, marketing automation helps guide that final stage of the customer journey.

Whether through email marketing tactics like sending a personalized email on the customer’s birthday or by targeted social media actions like retweeting each Twitter mention that includes a picture, there are many ways to leverage marketing automation to extend the customer’s relationship with the brand well beyond that first checkout.

It all begins with simply sharing the load. Your company can’t grow when it’s all resting on your shoulders — let marketing automation (and a team that knows how to manage it) help you assemble an army of brand advocates who can help expand your business exponentially.

social platform, social presence, branded content, content marketing

Make Things Personal – A Guide to Creating Branded Content

Written by Charu Interactive on . Posted in branding, content marketing. No Comments on Make Things Personal – A Guide to Creating Branded Content

Harnessing the power of social media is a very important marketing strategy for any company which wants to be successful in the modern business world, however many companies make the mistake of failing to personalize their social media strategy to meet their own specific needs. When it comes to creating social media content, it is vital to make it company-specific, and here is a guide to help you to avoid the pitfalls and to create engaging and high-quality branded content.

 

Choose The Right Network

 

The first step in creating branded content is to choose the right social network for your brand’s message. All social media is not created equal, and you need to select the one which best fits your goals and strategy style. There’s no need to have a presence on every network, just the ones that are relevant to your target audience. To pinpoint the right network for your company’s needs, ask yourself the following questions:

 

  • Which network matches your target audience’s demographics?
  • How much time are you able to dedicate to your social network activity?
  • What resources do you have available to create content?

 

Keep Your Company’s Profile Up To Date

 

Once you have set up your company’s social media profile, you need to keep it continuously up to date. Routinely check your bio and photos at least once per month as this is a key element to show your cohesive branding and professionalism. Make sure that your company profiles all match – you need the same photo for each one for a strong brand image and a customized information section with keywords that are tailored towards your target audience and a personable tone.

 

Find Your Brand Voice

 

Don’t be tempted to start sharing before you’ve found your company’s unique marketing voice. You can simplify this process by asking a few key questions such as:

 

  • What kind of personality does your brand have?
  • How should your customers think of your company?
  • Do any companies have a similar personality to yours and why?
  • What relationship does your brand have to its customers?

 

This exercise will generate adjectives to describe your marketing tone which you can then harness to create quality content that reflects your company perfectly.

 

How Often To Post

 

Too many companies make the mistake of failing to post often enough, or occasionally of posting too often. While there is no right or wrong about how frequently you should be posting on your company’s behalf, you need to think about your individual niche and audience. You also need to consider the type of branded content you’re posting, for example, videos are by far the best way to engage your audience and will get more likes and shares than any other kind of post.

 

There are six types of content: Text updates, links, images, videos, quotes and reshares. The key to getting your posting strategy right is to adopt a 4:1 approach. Once you have decided which of these six will be your primary method, for every four posts you make, ensure that your next is one of the other five for variety.

 

Different social media networks also have their own best practices with regards to how frequently posts should be made. For example, for Facebook, LinkedIn and Instagram two to three posts weekly is the norm, while Twitter requires around 3 to 10 tweets per week, Pinterest requires between 5 and 10 posts weekly, and Snapchat needs around 5 to 20 posts weekly. You also need to post at the right times of day to suit your audience’s schedule. As a rule of thumb, in Eastern Time, the best times to post for each media channel is:

 

  • Twitter – 1pm until 3pm on weekdays
  • Facebook – 1pm until 4pm on weekdays
  • LinkedIn – 7am until 8:30am and then 5pm until 6pm on Tuesdays, Wednesdays and Thursdays
  • Google+ – 9am until 11am on weekdays
  • Instagram – 5pm until 6pm on weekdays and 8pm on Mondays
  • Pinterest – 2pm until 4pm and the 8pm until 11pm on weekdays and all weekend

 

Engaging With The Community

 

The final, and possibly most vital element of any company’s social media marketing plan is staying up to date with your updates and engaging with the community. While you can automate your updates, it’s also important to talk back to your customers too. Follow up on conversations with colleagues and customers and reply in a timely manner as this is one of the best ways to convert followers into customers and to boost your company’s reputation in a wider context.

 

Devising a strong social media marketing strategy is a key step in helping your brand to achieve success, and while it may seem overwhelming, this helpful guide will make things a lot easier for you to generate branded content.

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Fated in the Stars: How Online Reviews Make or Break Your Business

Written by Charu Interactive on . Posted in Latest News. No Comments on Fated in the Stars: How Online Reviews Make or Break Your Business

In this day and age, we find that there is an increasing trend in the way that business reputations take the spotlight in the world of marketing. It is important to note that this can be both in a good or bad way. Good reputations enable a business to convey increased levels of credibility. This, in turn, leads to such businesses commanding more trust from their customers. On the other hand, a soiled reputation breeds lowered visibility of a business in results from search engines. This, in the long run, causes the ripple-effect of distrust from potential customers and loss of current customers.

This having been said, it is unfortunate that most companies in the US and across the globe generally seem to ignore the impact that online reviews could have on the welfare of their businesses. This is because they mostly put their business websites into use as mere tools for product and service advertisements. The problem arises when they do this without paying much attention to the “reviews” section. It is indeed true that making the public aware of the unique services and brands that are offered in a business is essential towards the success of that business’ marketing efforts. However, it is high time that business managers and owners open their eyes to the harsh reality – there is a gold-mine in online reviews and they have the power of making or breaking a business!

Reviews provide great insights in the manner in which you can grow your business. In addition to this, they enable you to identify what does not work and what you should stop. Positive reviews could be viewed as a voice of recognition from customers of a job well done. They also act as a great influence towards the buying behaviors of other customers. On the opposite end of things, negative reviews are a form of a voice of dissatisfaction from customers about some particular aspects of your business. They should act as a guide for you on what to change in order to curb future set-backs that could arise from negative reviews.

Below is some in-depth insight into some of the ways in which business reviews can break or make your business:

 

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Online Reviews Can Reinforce or Destroy a Business` Credibility

With the increase in availability and accessibility of the internet, customers are increasing their online research of services and goods. This is a trend that has been noticed especially before they commit their money to making any purchases. This has further been cemented by social media’s advent which is another platform that most people take to submitting reviews about various products and services.

In light of this, you find that consumers have made the habit of analyzing reviews in order to acquire a more vivid glimpse of your services or products. The reviews that they come across are one of the major factors that are incorporated in the making of decisions. This influence comes alive more so when making decisions regarding whether or not your services or goods will offer them the best value for their money.

Therefore, in the event that your business has had a good string of reviews, then the chances of your business being credible in the eyes of consumers are high. Customer loyalty and increase in the subscription to your products and services are likely to follow such an impression. However, in case your business has had a greater amount of negative reviews, it is likely to put the success of your business in great jeopardy. New consumers will be put off by the dipping status of your credibility and this will lead to loss of purchases of your services and products at massive levels. This could well be the beginning of the end for your business.

 

They Can Increase Transparency and Trust or Crash Them

Trust and transparency often times go hand in hand. Most businesses go wrong in this sector by concentrating on only touting their businesses as being the very best in the industries in which they fall under. Marketing the great qualities of your business without paying any attention to what is said in your business’ reviews will do you a lot of disservice. This is because consumers have laid their trust in online reviews at significantly higher levels than any other type of media format. This is a trend that is growing more with each passing day and thus should act as a wake-up call for business owners.

Positive business reviews have more transparency compared to what your own words and descriptions regarding your services and products. They are better placed to win consumers’ trust in your business. Therefore, they should be the main focus of your efforts during your marketing strategies. On the other hand, negative reviews will be trusted more by consumers. This is in comparison to the great things you might have posted about your products and services. Trust in your business will be lost as long as the reviews lead the consumers to a negative path. Therefore, you should focus your efforts on working on the issues raised in these negative reviews. This is mainly because of the irreplaceable role that they play in the decision-making process of consumers.

 

Online Reviews Increase the Ranking of Your Website

A great online reputation is one of the most potent strategies that any business could have up its sleeve. Favorable online reviews and feedbacks are likely to instill more confidence and trust than any other marketing frameworks that you could put in place. In regard to this, you find that businesses that have given customers a platform for airing their views normally end up with boosted organic search rankings in diverse search engines.

This is because, with any fresh review, you are provided with the chance of publishing unique content regarding that specific product on your website. This results in an increase in online authority. This further interprets to better chances of increasing your web pages’ ranks. In a nutshell, reviews of your products, as well as the search queries that are specific to your services and products, accord your business better search visibility.

Reviews Can Allow a Business to Take Corrective Action

Online reviews can be viewed as validation means that could assist you in gauging the effects that changes could have on your services and products. Reviews are majorly the true voice of what your consumers really feel about your services and products. Therefore, it goes without saying that it is prudent to monitor the reviews that are submitted by your consumers. They can shed some light on the best trends in the current market. In addition to this, they depict the relevant and necessary aspects that you should add to your business. This is one of the best sources of ideas and solutions to any upgrades or new products and services.

In case your business does not have a platform for receiving reviews, then its progress will be heavily hampered. You will be missing out on one of the best methods of finding out the ailing elements and sectors in your business. It is prudent for you to activate a feedback and reviews option on your website and engage your customers and prospects on social media.

 

It is common knowledge that business reviews are among the major tools that customers around the world use to make decisions such as what they should buy, sell, eat among many other consumer-based decisions. Since they play a major role when consumers need to narrow down the choices of what they go for, reviews should not be taken for granted by business managers and owners.

Positive reviews can be all the marketing strategy than any business could incorporate to attract myriads of consumers. On the other hand, even a single negative review could be tantamount to a certain type of product not being purchased. However, it is unfortunate that reviews are among the last items in the priority list of most businesses. In fact, it is worse in some businesses that have the perspective of reviews being like going to a dentist to receive a root canal. They are filled with dread when they simply think about them. This is a dangerous perspective especially when the impact that reviews have on a business cannot be emphasized enough.

This article has given some insight into some of the ways in which reviews can forge unrivaled success for a business or can be a source of its downfall. Maintaining a good reputation online is, therefore, something that all businesses should be keen on. Charu Interactive is an online marketing agency that has gotten reputation maintenance down to a fine art. Contact us today to learn more about our reputation management program!

 

digital marketing, video marketing, videography, audience engagement

Facebook Live and Building the Customer Relationship

Written by Charu Interactive on . Posted in chicago, facebook live tutorials, marketing tips, social media, Video, video seo, video tutorials. No Comments on Facebook Live and Building the Customer Relationship

How Facebook Live is Disrupting Social Media Marketing For the Better – And How to Use It!

The Age Of Social Media

Business is forever changing and developing. New technology and ways of communicating and doing business are always emerging, changing the way you speak to customers, advertise your business and sell your product. New products and changes to your service aren’t always welcome and can have a bad response, which is why knowing what your customers want is very important.

 

Coming now is the time of social media. Slowly over time social media apps like Facebook, Twitter, Snapchat and Instagram have taken over a significant portion of people’s free time. Initially these were all just social platforms where people shared lol cats and funny videos. Now they have developed into much more.

 

So many people have a handful of social media apps, many of these people spend a fair amount of time using these social media apps and sites, so it did not take long for businesses to realize that these would be ideal platforms to advertise themselves and reach their customers. The effectiveness of showing a product on a platform like Facebook far outweighed many other local advertising options, the number of views and likes of a single post far outweighs the advertising you might get from a sign outside the front of your business or a newspaper ad. People can tag friends, share the add and comment, giving you a response from the market as to how well your product or business is perceived.

 

Businesses And Facebook

There was a time when businesses wouldn’t consider having something like a Facebook page, it could be perceived as unprofessional, which is where sites like LinkedIn emerged. The idea of a business not having and using a Facebook profile now seems mad.

 

Many businesses employ Social Media Managers and agencies to represent them online, advertising their company and products, dealing with comments and queries online and engaging customers. Having a Facebook page for your business means that people all over the world can see what you are about and what you can offer, granting you new business you never expected and getting you recognized.

 

What Is Facebook Live?

Facebook Live is a feature which now allows you to share a live video directly onto Facebook, whenever you like for as long as you like. People can watch it live, or can watch the video from the beginning if they missed it or joined late. The features of Facebook live make it very easy to use, even with just a phone and allow anyone watching to ask questions, react to the video with likes and dislikes and share your video with their friends.

 

Lights! Camera! Action!

Well let me give you an example of how this can be helpful to you. Say that you are launching a new product, you’ve posted some photos and ideas of the product and received a bit of feedback online, but you are unsure how interested or excited people are for the product. You can tell people that you are planning to unveil this new product with a live stream at a certain time and invite them to join you. You can create a prototype, or show off the first complete product with a live video, showing how it looks, what it does and so that people can see what they are buying.

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Using the live video, you can show your potential customers what they are buying, you can see how many people are interested by the amount of viewers. Even better you can see what people are saying about your product as you conduct the video, giving you the chance to answer their questions and explain more about it there and then.

 

Another great feature is that throughout the video people watching can react to what they are seeing, liking or disliking certain visuals, features and details of the product. You can then see what people like about your product and what you may need to potentially change.

 

Facebook Live DIY Marketing Ideas 

In case I haven’t already inspired you or you are looking for more ideas to improve your business with Facebook live here are some examples of ways you can utilize this great feature:

1. Host a Q&A or Interview live – If you want to try to get more understanding of what you and your company provide and do to your customers then this can be a great way to engage them. Making an event out of a question and answer session or an interview with yourself or one of your employees, can draw people in to learn more about what you do. You can set a time for the video to start do a brief introduction, set a topic or just open yourself up to questions. Viewers can react to your responses, ask questions and you can react to it all live. There is a definitely an appeal to many of seeing a live interview, where they can interact with the information and engage with you regarding the information.

2. Events – Use Facebook to tease an upcoming event, test the waters of you event and how excited people are to be there or see it. Building up anticipation for the event will build a lot of interest and draw more viewers for the live cast. Then you can stream the event you are hosting to people that couldn’t make it, or may be considering to give it a try another time. The live video allows you to respond to questions and see the reactions of the viewers, so you know what people are interested in for future development. This means people that couldn’t make it don’t miss out and allows people to see what the event is all about, how great it is and can encourage them to attend in future.

3. Stream your place of business – Whatever product or service you offer, it can be hard to convey how your company works and the kind of people in your business. A nice way to introduce your business or explain how day to day life in your business works, is to stream it live. This can get a very positive response online. The live video makes it more genuine than a per-recorded video or some pictures. It shows you are an open, modern, friendly business and can introduce many new or old customers into how you do what you do. This can rally a lot of interest if many people don’t understand how your product is made or how your service is provided and can show how well your operation is set up to provide this.

4. Customer Care – If your customer service team comes across a repeated question, you can use a live event to address this, or several questions. This is far more effective than repeatedly answering the same question to each individual customer time after time. The live stream will give customers the chance to understand the explanation with visual aids rather than a reply by letter or email. They will feel more engaged and if any further explanation is needed or if you have to expand of a specific topic, they get their answer there and then.

 

A Few Things To Consider

It can be easy to get carried away with all the potential of Facebook Live and the excitement of your team and customers, but don’t rush into a live stream unprepared. Although the lure of a live stream is that it is more organic than a per-prepared video, you still need to be ready for any surprises that may pop up. Make sure you or whoever is in the stream, knows what they are talking about and can answer any questions that come up.

 

Set a topic. Don’t just make a stream, if there isn’t something for you to talk about, introduce or explain then the stream can become awkward if people don’t know what to ask and you don’t know what to talk about. Having a topic or event will drive more interest and give you something to fall back to if it goes quiet or you lose track of what you were saying.

 

Video quality is very important. Although you can do a live stream on your phone or iPad anywhere you have signal, this isn’t necessarily a great idea. Make sure there is good lighting and audio where ever you are. You don’t want noisy machines or wind drowning you out.

 

Using any of this advice in the right way can soon help you utilize your business through Facebook Live in no time, getting you feedback and advertising you would never have had access to before.

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Podcasts That Will Change Your Business

Written by Charu Interactive on . Posted in Digital Marketing. No Comments on Podcasts That Will Change Your Business

Learn Marketing Strategy on the Go!

Running your own business can be a demanding, time-consuming and at times stressful venture. There are lots of things to think about when starting off, and often even more to think about once you’re up and running. To adapt your company and achieve growth, it’s important to invest some of your budget and time into developing a killer marketing strategy. Podcasts can be an informative solution for on-the-go business owners to learn about the cutting-edge of marketing strategy!

 

Your product may be amazing, but if no one knows about it then you won’t generate the sales you need. As well as profit, marketing helps create a buzz around your brand and gain loyal customers who will return to your business.

 

It’s often said that business is only as good as its marketing, and if you haven’t got much experience it can seem a daunting task. That’s why we’ve put together a list of our favorite marketing podcasts that can give you the tips and inspiration you need to grow your business.

 

Podcasts are a fantastic resource for business owners to gain firsthand knowledge from others, and keep up with the latest marketing trends. Enjoy listening on the move, while you walk the dog or do the housework, knowing that you’re improving your business as you go.

 

Here are 8 of the best marketing podcasts to inspire your creativity and boost your business.

 

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Podcast 1 – Marketing Over Coffee

Marketing Over Coffee is the joint effort of two marketing moguls: Christopher Penn, a professor of Internet Marketing, and John J Wall, a business advisor who has helped fine tune marketing strategies for worldwide brands. The podcast looks at real life examples of marketing and marketing stories in the media to generate a dialogue of ideas and tips for how to market your own business, and what to avoid.

 

Every episode is recorded while the two presenters drink coffee at their local Massachusetts café. The informal setting makes for a relaxed yet informative podcast, as entertaining as it is enlightening. The two presenters help make marketing advice into a palatable mix of practical pointers and common sense.

 

 

Podcast 2 – The Accidental Creative

Not sure if you’re a creative person? This podcast shows that anyone and everyone has the capacity for creativity, and that is the key to successfully marketing your business.

 

The Accidental Creative explores practical steps you can take to get inspired and harness your inner creativity on a daily basis. At its core, every business begins as an idea, but running a business can be demanding once the initial enthusiasm subsides. This podcast features a new guest every week who shares their insights on everything business and marketing: from simple productivity tips to start your day right, to step-by-step walkthroughs of how to design and market a product to the general public.

 

This podcast is fantastic as it focuses on the thing that you can really influence and improve on: yourself. If you can set aside your doubts and stay engaged and honest, your business will be more likely to succeed.

 

Podcast 3 – Growth Marketing Toolbox

In order to succeed in business, you need to be able to embrace change and growth. Growth Marketing Toolbox is an awesome weekly podcast for all the latest growth marketing ideas and technologies available.

 

It can be tempting to rest on your laurels and enjoy the loyal customers you already have, but for long term business success, you need to plan for future growth. Learn how to start engaging new customers with all the latest tricks of the trade.

 

The host, Nicholas Scalice interviews a wide range of guests from startup founders to developers of dedicated marketing technologies. So, sit back, relax and enjoy these pearls of wisdom from the experts, and your business will thank you for it.

 

Podcast 4 – The Saas Content Marketing Show

‘Content is King’ – Bill Gates’ famous quote still rings true today. Quality content is still valued and rewarded in business. A watertight content marketing strategy can lift your business to new heights, but if you own a SaaS (Software as a Service) company, it can be tricky to know where to begin, and which strategy to choose.

 

The Saas Content Marketing Show is a great podcast to help keep you informed and updated on the latest stats, tools and ideas with regards to content marketing.

 

Attract more users to your website and generate interest in your product with top advice from successful SaaS founders, senior marketers and CEOs. Learn from the best, and you too could crack content marketing for your business.

 

Podcast 5 – School of Greatness

Being successful in business is a transferrable skill to other areas of life. The same drive makes an athlete motivated to overcome great physical challenges as that which motivates a successful business. The School of Greatness podcast recognizes greatness in all its forms and condenses it for your listening pleasure.

 

Lewis Howes is the driving force and founder behind the aptly named podcast. He is an entrepreneur, bestselling author and world record holder, and he has a thing or two to share about success. Despite his considerable achievements, Howes is a humble and engaging host and his obvious respect for his handpicked guests, who are among the greatest business minds, athletes and other celebrities, makes this podcast a joy to listen to.

 

Get inspired today by the many forms of greatness in the world around us, and push your business to be as great as it can.

 

Podcast 6 – Social Media Marketing

Social media is rapidly becoming the most effective marketing tool available for businesses. No marketplace in the world has more daily traffic than social media sites, which makes them a fantastic place to generate excitement and dialogue around your brand.

 

When done right, social media marketing can be extremely lucrative. The Social Media Marketing podcast with Michael Stelzner, CEO and founder of Social Media Examiner, explores success stories and interviews with inspiring business figures to give you the best view of the current social media climate. Learn about platform-specific techniques to get your brand noticed and start generating those online sales.

 

Get your business to thrive, not just survive, with tips and tricks from the experts on social media marketing.

 

Podcast 7 – Call To Action

The title of this podcast says it all. Arguably the most important part of marketing is the call to action you make to the customer. It’s all very well to have a great product or an attractive website, but you need to stimulate a response if you want to see conversions and growth.

 

Hosted by Unbounce, this fantastic podcast explores successful online marketing strategies and unpicks their tactics so you can implement the ideas into your own business plan.

 

Call To Action offers tips and clear explanations for the most up-to-date marketing techniques, as well as events and handy resources to lift your business into the modern world.

 

Podcast 8 – FT StartUp Stories

Finally, although not exclusively dedicated to marketing, this ten-part series created by Jonathan Moules from The Financial Times is an awesome, motivational podcast for startups and small businesses. Each week Moules features a different startup to inspire and teach entrepreneurs how to grow and improve their businesses.

 

It can be scary at the start of a new enterprise, but this podcast shows how small beginnings and taking risks can really pay off. Learn how to maximize your chances of success at every stage of starting a business: from devising a concept, organizing funding and pricing, to creating a strong marketing strategy. Get inspired, take the chance and start growing.

 

 

 

So there you have it, 8 of the best podcasts to help you tackle the marketing for your brand. In the age of the internet, you don’t need to spend a fortune to launch a successful marketing campaign for your business – so why not give it a go?

 

Getting more involved in marketing is more than a good business move: it’s also a fantastic way to express your brand’s personality and use your creativity. Unleash your imagination and soon you could be watching your business soar.

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Why You Need to Be Using Video in Your Marketing Strategy

Written by Charu Interactive on . Posted in content marketing, Latest News, video seo. No Comments on Why You Need to Be Using Video in Your Marketing Strategy

It’s common for many businessmen and women to create a real budget to see how the company’s resources can be put to good use. However, in many cases, you may find that your various marketing strategies are just not enough. So, what do you do when you come across this challenge?

Now, you need to consider adding videos to your marketing plans carefully. Here, it’s important to highlight that in the year 2016, video moved from being just any other optional marketing method to a crucial one. Various businesses used and it led to increased sales and profits!

 

What Is The Importance Of Using Videos In Marketing?

Interestingly, using videos in marketing has one of the best returns on investment. Marketing statistics from Hubspot even showed that shoppers stand a greater chance of buying your products through watching video advertisements. Marketers who grabbed this opportunity have enjoyed almost 49% increase in revenue. Also, 52% of these investors described the use of videos as a technique that brings a tremendous return on investment (ROI).

If you go deeper into the subject, you’ll also find encouraging reports from leading websites such as Forbes. Here, it shows the importance of using videos. It says that 65% of all business executives visit different vendor sites after watching a clip. Besides, 80% of them watch many online videos today which is a significant increase from last year.

So in 2017, the world of videos has slowly transformed and evolved to suit the needs of every business. If you’re not using it in your company, then you’re missing out on an exciting and fruitful opportunity.

Below are some video marketing methods for all types of brands:

 

Some Video Marketing Methods

 

  • Use of Facebook Videos

 

Facebook is arguably the largest social media network of today. While it makes communication very quick and straightforward, it also provides businesses with an excellent opportunity to maximize on profits. In 2016, the social media site heavily invested in allowing its subscribers to use videos through its new feature called Facebook live.

Since introducing this feature for all newsfeed statuses, the brand has seen its total daily views move from just 1 billion to a shocking value of 8 billion! Videos are more interactive methods of marketing and companies which use them can bear witness to the great success that it brings to the table. Most importantly, it creates trust between their current and potential customers!

If you choose to use this strategy, there are a few tips which you’ll need to remember. First, keep in mind that videos attract many people. As the year progresses, we’ve seen more and more clips being uploaded, searched and viewed on the social media website. Start using video status updates today by posting them on your company’s Facebook page, and you’ll grab all your customers’ attention!

Do you have doubts? Here, the question you’ll need to ask yourself is pretty simple. If Facebook used this method and succeeded, how much would it add to your business?

 

 

  • Increased Live Videos

 

 

 

Well, Facebook is not the only company which loves to use live videos. Just last year (2016) another social media platform, Twitter introduced twitter vid.png periscope. The program allows users to make use of embedded broadcasts on their tweets. These live clips come once, so it’s better to view them immediately they appear.

More than 80% of all Twitter users watch videos regularly. Such means that tweets with embedded videos can reach a greater number of people than in past times.

 

 

  • Sales Team’s Video Resources

 

Customers love to watch videos. They present easy and digestible information that’s also very entertaining. Using video production technologies allows your clients to watch different product demos from anywhere. Nowadays, this has become more productive than actually seeing and even using the commodity in person.

Remember that consumers don’t enjoy going through manuals or interacting with salespeople. Studies from Wyzowl show that 44% of customers opt to learn about a product through watching a video about it. Only 4% choose to read manuals, and 5% prefer talking to someone on the phone.

360-degree videos and live videos are the most popular and create one of the best consumer interactions. Adding it to your businesses’ marketing strategy is an intelligent marketing move of 2017!

 

 

  • How About The Multi-Channel Marketing Method?

 

Nowadays, just creating a video and posting it on YouTube is not enough. Because of increasing value when it comes to business marketing, you’ll need to share it across different online platforms. Consumers want to watch your company’s videos. How can you share it with all of them if you only use it on one video or social media network?

As using clips continues to increase consumer attention, and we expect the trend to continue even as we approach the end of the year. Also, with the growing use of smartphone devices, your clients can now view them quite quickly!

 

 

  • Making Full Use of Video Applications

 

It’s clear that smartphones are slowly replacing computers in several ways. Nowadays, consumers can only browse the internet and view a clip from just their cell phones. An entire generation of such people has grown up using this quick technology. We refer to them as Generation Z, and they love visual content and apps. The growing use of apps over the past couple of years has led to a beneficial app development area.

So, why should you use these apps? First, they get available online content in front of your customer’s eyes immediately. Second, today’s shoppers do not want to keep waiting so that they may consume content. Also, they don’t want to go looking for product reviews and information. The whole process is even tiresome, and videos simply make their work easier!

There are two types of exciting video apps today. These are Snapchat and Instagram. Consumers of Generation Z, that is, people who fall between the ages of 13 and 24 are mostly fixed on these apps. For instance, they watch close to 10 billion clips on Snapchat and Instagram each day. Instagram goes further in allowing the sharing of more videos through its newly created Instagram Stories program.

 

A Few Growing Trends in 2017

 

 

Above are just the top 5 methods on how you can improve your company’s sales through the use of videos in marketing. However, there are also some growing practices when it comes to how we share and view videos this year.

 

Use of Vlogs

These are just an improvement of the traditional blogs. If you live around young people, this term may sound familiar. As we’ve previously mentioned, you consumers do not want to keep going through significant texts of product information. Yes, using blogs is still an effective method of SEO, but those blogs which incorporate the use of videos get more engagement, attention, and sharing.

 

You Can Also Decide To Use Crowd-Funding Videos

Here’s a great fundraising technique that’s popular in both large and small industries. It only asks people to make some small donations. By using videos, you can capture the main story of the product, project or services which is owned by the organization. It also highlights the cost of creating the plan to bring a commodity to the market. Lastly, it tracks down the entire progress of the fundraising.

There’s a lot we can do to improve how we handle our businesses so that we may earn more profits. Proper marketing goes a long way in ensuring that your company grows its sales by attracting more consumers. Today, the best marketing method is using videos, and through the methods mentioned above, you can quickly grab hold of this fantastic opportunity. Keep in mind that as the head of the marketing team or as the company C.E.O, your primary duty is to make sure that it succeeds!

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Important Notice to Chicago Business Owners and Website Managers Nationwide

Written by Charu Interactive on . Posted in HTTPS / SSL, search engine optimization, seo tips, user experience. No Comments on Important Notice to Chicago Business Owners and Website Managers Nationwide

Google is making a big change to the Chrome browser (the current top browser) that you need to be aware of.  You can potentially lose a lot of revenue if you do not take action on this.
1 – If you do not have an SSL certificate installed on your website by October (2017), Google will begin labeling your website with a “Not Secure” warning at the top of Google Chrome, which will heavily discourage vistors from staying on your website and contacting your business.

What your URL will look like in Chrome in October:

 

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2 – Also, Google has announced previously that they rank websites that have an SSL certificate higher than those who do not. This is another clear reason to jump on this as soon as possible. Note:  You may have already lost rankings to your competitors over the past 2 years because they already installed an SSL. Ideally, install one as soon as possible, so you don’t continue losing rankings to your competitors.

What’s the solution to these two major problems?

All website owners (not just eCommerce) need to make sure their website has an SSL certificate (https:// vs http://) installed by their web hosting company.

How do you get an SSL certificate properly installed?

This can be solved by contacting either your web host directly and scheduling the installation, or you can contact us so we can solve it for you. Note, that if you hire us (or another Chicago qualified SEO firm of your choice), you will also make sure that you are following Google’s guidelines with proper 301 redirects so you don’t loose your current Google rankings for all your pages.
Here’s Google’s announcement about the harsh, and new business deterring, “Not Secure” warning in Google Chrome:
Here’s the announcement about Google ranking websites with SSL (HTTPS://) higher than those without:
Read the article below if you want to know what an SSL certificate is, and what it does for your website (by Google):
Contact us today for a free website consultation or to schedule your SSL certificate installation (with all Google guidelines followed for best Google SEO).