The web is extremely fragmented today, and it’s only getting more and more so. Every day you hear of a new social media platform or review website that’s taking over the world. We can’t stop it, we just have to evolve with it.
What is web presence development and optimization exactly?
Web presence is an all-encompassing term that describes your online business awareness. Today, online business awareness is everything. It’s how people find you, know about you, interact with you and generally do business with you digitally.
We take web presence very seriously at Charu. If your business does not have a complete web presence at all times (it’s ever changing – so there’s no such thing as “setting it and forgetting it”), you are not taking advantage of all the opportunities that exist for your business to grow today.
Gone are the “simple days” of TV, Radio, Newspaper and Yellow Pages as your complete business awareness and directional media…
The sooner a business realizes this, the sooner they can start growing again. If you do not have digital business presence, you are most likely struggling to grow.
How to do a quick check on your online reputation and web presence:
- Are you being found in all the different places where people go to look for your services, or ask for advice/referrals/reviews etc etc?
- Do you know your online reputation? For all your locations/offices?
- Do you have the time/patience/knowledge to set up and manage it all in order to have a complete web presence?
- What percentage of the time do you not want to be found, and instead your competition gets all the attention? 10%?… 50%… 100%?
Did you know that 88% of people now trust online reviews as much as personal recommendations?
Here are some of the key standard online assets/activities we work on for our clients to ensure that they develop, and also continue to have a strong and competitive web presence for their business:
- ONLINE DIRECTORY LISTING SET UP & OPTIMIZATION
- GENERAL BUSINESS/BRAND NAME CITATIONS
- SEARCH ENGINE OPTIMIZATION
- OPTIMIZED QUALITY WEBSITE CONTENT
- GOOGLE COMPLIANCE
- OPTIMIZED QUALITY BLOG CONTENT
- CONTINUOUS FRESH BLOG & WEBSITE CONTENT PUBLISHING
- SCHEMA MARKUP OPTIMIZATION
- UNIQUE HYPER LOCAL CITATIONS & LISTINGS
- VERTICAL SPECIFIC CITATIONS & LISTINGS
- SOCIAL MEDIA SET UP
- ACTIVE SOCIAL MEDIA MARKETING & OUTREACH
- PAY PER CLICK AD PRESENCE
- AWARENESS ONLINE DISPLAY ADS
- RETARGETING DISPLAY ADS
- ACTIVITY ON VERTICAL SPECIFIC WEBSITES & FORUMS
- GENERAL ONLINE REVIEW OPTIMIZATION
- VERTICAL SPECIFIC REVIEW SITES
- UNIQUE INFOGRAPHICS DEVELOPMENT & PROMOTION
- ONLINE VIDEO CREATION & PROMOTION
Did your score look something like this?
Call us today to fix it!
This is what we specialize in here at Charu Interactive.
We live and breath the web presence space so you don’t have to.