We all check reviews for everything we consume these days. It’s just part of our daily lives. In just a few seconds you can pull up extremely valuable feedback about products and services on your smartphone.
Why are online reviews (online reputation) so important for your business?
Mainly because consumers online reviews to shop and decide where to go for pretty much everything today: best restaurants, hotels, electronics, home improvement, healthcare etc.
Too hard to change or too overwhelming to worry about.
OK, you say, but you don’t have time to worry about it or you don’t understand how you can influence your online reputation.
This is a common issue for businesses today. They either feel uncomfortable to address the issue, or they don’t think that they can improve or influence it in any way. Also, sometimes we see business owners getting very emotionally involved with one or two bad reviews and therefore they either pretend it’s not there or worse pretend that it doesn’t affect their business