Video is a central piece of what’s happening on Twitter. We have created a series on how to maximize videos for your company. Weekly, we’ll release a short guide on how to take advantage of the best video features you may not be using on your social platforms. Check out this weeks tips on Twitter Video features that will engage your users and elevate your brand.
Press Play on Twitter
If you’ve scrolled through your Twitter feed lately, chances are you’ve seen a promoted tweet or hashtag weaving its way through the trending pages. You’ve also most likely seen a video start playing as you scroll without any sound, grabbing your attention for just long enough to disrupt your flow and make you stop — that’s what you should be aiming for.
Videos are more likely to cause disruption and catch your eye rather than a text tweet or a picture. Creating a targeted promotion with a well-produced clip is sure to get your video post more retweets.
— Twitter Marketing UK (@TwitterMktgUK) November 15, 2016
While Twitter may not have ‘stories’ like the other leading social platforms it has other great features. Twitter gives you the option to post videos up to 2 minutes and 20 seconds—twice the length of a feed video on Instagram. This longer length affords you the flexibility to create different kinds of video, from short snippets of products or services, to testimonials or demonstrations.
Twitter Video Marketing Tips
If a picture is worth a thousand words, a video is worth much more in the Twitter world today. We have a few tips that will help make your message more memorable and to optimize replay-worthy videos for peak engagement:
Don’t Skip on Captions
Captioning for videos are very important! About 85% of social media users watch a video without sound. Twitter also Autoplays soundless videos, so this is a great time to capture your audience with the captioning. This will not only increase your videos engagement but improve SEO & content discovery.
Create for Mobile Devices
93% of video views that happen on Twitter happen on mobile devices. This is why when you create & upload, keeping mobile in mind is imperative. When inserting captions make sure the words are large enough for the mobile viewer. When it comes to all layout and sound settings, keep this tip at the front of the creative process.
Be Open to Learn
Twitter’s popularity has increased exponentially over the years, but it can still feel like treading in unfamiliar territory to bring your brand into the limelight. Similar to Facebook and other social media platforms, Twitter offers the option to take free classes and get certified through their Twitter Flight School. The modules are designed to be completed at your own pace, so even if you’re starting from absolute scratch, you won’t feel 10 steps behind. Check out their module specifically designed to help you create and execute video campaigns.
Is your video still too long for Twitter? Take the best parts to highlight and create a GIF. Looking to do a Q&A? Split up questions you receive from your followers and put one or two into a video. The flexibility of Twitter’s post format allows you to experiment with different video formats, so get creative and post a clip!
The more you post, the easier it will be to create a steady stream of relevant content, allowing the opportunity for your followers to interact with and get to know your brand better.