When it comes to online marketing, social media marketing is not just a rising factor anymore, it’s here and involved in all our lives today. Here are some of the basics that every business owner needs to know about effective marketing using social media.
Proper integration of all aspects of marketing and messaging with clear objectives, target audience and flow are essential for optimal performance and ROI within social media and content marketing. If your social media components are not in place, it leaves a significant opportunity for unified and consistent online brand message and opportunity to connect and engage with local potential customers.
Bonus SEO Benefits
In addition to growing your brand awareness and bringing you quality active traffic to your website, a strong social media program will also help your search engine rankings and overall web presence. Social media is integrated in all our lives today, which the search engines have realized over the past few years. Therefore, businesses who participate and have a strong social media following and activity, will benefit immensely on the search engines due to them being more active, fresh and relevant in the online community compared to their competition. If you or your business are not involved on the major social media platforms, you are actually not achieving your full potential.
The Different Types of Social Media Websites
Large and ubiquitous social media websites such as Facebook and Twitter are well known to the general public as hubs for communication between customers and companies. However, there are many other types of social media websites that are just as important. Niche oriented social media websites such as LinkedIn and Pinterest provide a very different yet quite important hub for different types of content that can be used to market a company. There are also smaller forums and message boards that appeal directly to a niche audience. Many of them are actually focused on an individual industry, and should not be ignored.
Different types of social media websites appeal to different demographics. For instance, if you are looking into the demographic for the under 25 metropolitan hipster, Tumblr is the website that you will want to learn and use. Facebook is now seen as a website for a demographic older than 25 with a more professional outlook. The social media marketing team at Charu Interactive will evaluates each website’s demographics and then makes an informed decision on which social media websites to focus.
Unique Smaller Message Boards/Forums
Also, participating in smaller, unique vertical specific forums can boost your search engine rankings in your particular industry. We will research your industry and come up with unique social media strategies to not only increase your rankings but also get great quality traffic to your website.
If you want to have a good presence on the larger social media websites such as Facebook and Twitter, it’s important to spend time on smaller, niche oriented websites, as well. Members of the niche websites will share your interesting content on larger platforms ultimately helping to increase your social media influence in multiple locations.
Synchronizing social media in this way is one of the most effective ways to market. It is also becoming more important because of the higher and higher cost of direct marketing on the large social media websites.
Dynamic advertising campaigns on social media to get the best reach
Facebook now delivers only 10% of the content of a company to its followers if that content is not paid for. It’s therefore extremely important to not waste your great content by not adding a strategic content boosting budget.
Also, with Facebook’s extremely detailed targeting options, you must take advantage of their advertising platform as well. You can now easily reach your local target market with perfectly timed ads that scroll through their newsfeed.
Seamless Process, Management & Tracking
Charu will provide the strategy, development, and execution to bring all aspects of social media and any potential current traditional marketing efforts into alignment with unified goals in order to achieve a lift in your organization’s awareness online and an increase in new customer flow.
Our social media experts have the knowledge and expertise to successfully implement a custom social media marketing campaign for your company. Taking advantage of social media requires staying on top of all of the constant changes in the medium as well as tracking and adjusting to the results.
We will manage, track and continuously optimize all aspects of your social media campaign, which will free up your time to focus on running and growing your business.
Request your FREE social media marketing consultation today!