Learn Marketing Strategy on the Go!

Running your own business can be a demanding, time-consuming and at times stressful venture. There are lots of things to think about when starting off, and often even more to think about once you’re up and running. To adapt your company and achieve growth, it’s important to invest some of your budget and time into developing a killer marketing strategy. Podcasts can be an informative solution for on-the-go business owners to learn about the cutting-edge of marketing strategy!

 

Your product may be amazing, but if no one knows about it then you won’t generate the sales you need. As well as profit, marketing helps create a buzz around your brand and gain loyal customers who will return to your business.

 

It’s often said that business is only as good as its marketing, and if you haven’t got much experience it can seem a daunting task. That’s why we’ve put together a list of our favorite marketing podcasts that can give you the tips and inspiration you need to grow your business.

 

Podcasts are a fantastic resource for business owners to gain firsthand knowledge from others, and keep up with the latest marketing trends. Enjoy listening on the move, while you walk the dog or do the housework, knowing that you’re improving your business as you go.

 

Here are 8 of the best marketing podcasts to inspire your creativity and boost your business.

 

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Podcast 1 – Marketing Over Coffee

Marketing Over Coffee is the joint effort of two marketing moguls: Christopher Penn, a professor of Internet Marketing, and John J Wall, a business advisor who has helped fine tune marketing strategies for worldwide brands. The podcast looks at real life examples of marketing and marketing stories in the media to generate a dialogue of ideas and tips for how to market your own business, and what to avoid.

 

Every episode is recorded while the two presenters drink coffee at their local Massachusetts café. The informal setting makes for a relaxed yet informative podcast, as entertaining as it is enlightening. The two presenters help make marketing advice into a palatable mix of practical pointers and common sense.

 

 

Podcast 2 – The Accidental Creative

Not sure if you’re a creative person? This podcast shows that anyone and everyone has the capacity for creativity, and that is the key to successfully marketing your business.

 

The Accidental Creative explores practical steps you can take to get inspired and harness your inner creativity on a daily basis. At its core, every business begins as an idea, but running a business can be demanding once the initial enthusiasm subsides. This podcast features a new guest every week who shares their insights on everything business and marketing: from simple productivity tips to start your day right, to step-by-step walkthroughs of how to design and market a product to the general public.

 

This podcast is fantastic as it focuses on the thing that you can really influence and improve on: yourself. If you can set aside your doubts and stay engaged and honest, your business will be more likely to succeed.

 

Podcast 3 – Growth Marketing Toolbox

In order to succeed in business, you need to be able to embrace change and growth. Growth Marketing Toolbox is an awesome weekly podcast for all the latest growth marketing ideas and technologies available.

 

It can be tempting to rest on your laurels and enjoy the loyal customers you already have, but for long term business success, you need to plan for future growth. Learn how to start engaging new customers with all the latest tricks of the trade.

 

The host, Nicholas Scalice interviews a wide range of guests from startup founders to developers of dedicated marketing technologies. So, sit back, relax and enjoy these pearls of wisdom from the experts, and your business will thank you for it.

 

Podcast 4 – The Saas Content Marketing Show

‘Content is King’ – Bill Gates’ famous quote still rings true today. Quality content is still valued and rewarded in business. A watertight content marketing strategy can lift your business to new heights, but if you own a SaaS (Software as a Service) company, it can be tricky to know where to begin, and which strategy to choose.

 

The Saas Content Marketing Show is a great podcast to help keep you informed and updated on the latest stats, tools and ideas with regards to content marketing.

 

Attract more users to your website and generate interest in your product with top advice from successful SaaS founders, senior marketers and CEOs. Learn from the best, and you too could crack content marketing for your business.

 

Podcast 5 – School of Greatness

Being successful in business is a transferrable skill to other areas of life. The same drive makes an athlete motivated to overcome great physical challenges as that which motivates a successful business. The School of Greatness podcast recognizes greatness in all its forms and condenses it for your listening pleasure.

 

Lewis Howes is the driving force and founder behind the aptly named podcast. He is an entrepreneur, bestselling author and world record holder, and he has a thing or two to share about success. Despite his considerable achievements, Howes is a humble and engaging host and his obvious respect for his handpicked guests, who are among the greatest business minds, athletes and other celebrities, makes this podcast a joy to listen to.

 

Get inspired today by the many forms of greatness in the world around us, and push your business to be as great as it can.

 

Podcast 6 – Social Media Marketing

Social media is rapidly becoming the most effective marketing tool available for businesses. No marketplace in the world has more daily traffic than social media sites, which makes them a fantastic place to generate excitement and dialogue around your brand.

 

When done right, social media marketing can be extremely lucrative. The Social Media Marketing podcast with Michael Stelzner, CEO and founder of Social Media Examiner, explores success stories and interviews with inspiring business figures to give you the best view of the current social media climate. Learn about platform-specific techniques to get your brand noticed and start generating those online sales.

 

Get your business to thrive, not just survive, with tips and tricks from the experts on social media marketing.

 

Podcast 7 – Call To Action

The title of this podcast says it all. Arguably the most important part of marketing is the call to action you make to the customer. It’s all very well to have a great product or an attractive website, but you need to stimulate a response if you want to see conversions and growth.

 

Hosted by Unbounce, this fantastic podcast explores successful online marketing strategies and unpicks their tactics so you can implement the ideas into your own business plan.

 

Call To Action offers tips and clear explanations for the most up-to-date marketing techniques, as well as events and handy resources to lift your business into the modern world.

 

Podcast 8 – FT StartUp Stories

Finally, although not exclusively dedicated to marketing, this ten-part series created by Jonathan Moules from The Financial Times is an awesome, motivational podcast for startups and small businesses. Each week Moules features a different startup to inspire and teach entrepreneurs how to grow and improve their businesses.

 

It can be scary at the start of a new enterprise, but this podcast shows how small beginnings and taking risks can really pay off. Learn how to maximize your chances of success at every stage of starting a business: from devising a concept, organizing funding and pricing, to creating a strong marketing strategy. Get inspired, take the chance and start growing.

 

 

 

So there you have it, 8 of the best podcasts to help you tackle the marketing for your brand. In the age of the internet, you don’t need to spend a fortune to launch a successful marketing campaign for your business – so why not give it a go?

 

Getting more involved in marketing is more than a good business move: it’s also a fantastic way to express your brand’s personality and use your creativity. Unleash your imagination and soon you could be watching your business soar.