Tag: social media

COVID-19: An Opportunity for Growth & Innovation

Written by Charu Interactive on March 20, 2020. Posted in chicago, corona virus, covid-19, facebook live tutorials, Latest News, marketing tips, recession, search engine optimization, seo tips, small business marketing tips, video seo, video tutorials. No Comments on COVID-19: An Opportunity for Growth & Innovation

In the wake of recent global events (from the oil market instability and the new Coronavirus: COVID-19), an impacted business world in the US and worldwide is left scrambling. Small businesses, as well as corporations, across the United States of America & the world are experiencing the possibility of the first recession in over ten years.

> If you are looking to go directly to the Charu digital media action plan – click here.

The owners & leaders of these businesses are left with one question, what can they do to prepare and come out of this potential drop better & stronger while not letting this minor bump substantially impact their business bottom line.

Cost cutting is one of the first measures that businesses naturally turn to for initial relief. However, we are here to urge you (unless you are now under a mandate — some businesses obviously are now forced to be closed and cannot make any revenue at all), to not stop your advertising. Instead (if your business is not forced to close), we recommend that you view this cool down of the economy as a potential big opportunity.

Recessions should be viewed as a great opportunity for growth instead of doom & gloom

Noticeably, when organizations are faced with the possibility of a recession, they start to cut back on their expenditures. One of the first areas they begin to cut back on, unfortunately, is advertising. We say unfortunately because often, it is a major mistake. Understandably, businesses want to lower outgoing expenses as their profit revenue will in no doubt be affected, but that is always the case in a recession. It can seem difficult to stop it completely, but, as odd as it may sound, there is still a way to use a recession to your advantage.

In a post by Buxton, an industry leader in customer analytics, they cited a research recessionary marketing study completed by McGraw Hill. The study found that after examining 600 companies over a five year span, those who maintained or increased their advertising during a recession had an average sales growth of 256%.

How is it possible to grow your sales during a recession?

These companies came out of recession with such tremendous growth in their sales due to the fact that only 25% of companies increased their marketing in the last recession. These companies that took the bold step to continue their marketing didn’t fall behind; they actually surpassed their competitors by 2.5 times in market share growth.

So when other businesses decided to make cuts to their advertising, it may have helped them in the moment of the recession. Still, it drastically put them behind when American companies escaped, and the business world continued on as it did before. But don’t just take our word for it, take a look at these businesses that grew after the recession in 2007.

Amazon, Inc. Grew During The Great Recession Of 2007/2008

That’s right, the online technology empires’ sales grew 29% during the great recession a decade ago, and it was all due to the fact that they took that time to innovate and market their low-cost alternative products in a struggling economy.

Food Service Direct Competition Example (Taco Bell and Pizza Hut’s strategy vs McDonald’s in the 90’s):

In the 1990-91 recession, Mcdonald’s decided to drop its advertisement and promotion budget. Taco Bell and Pizza Hut took advantage of that decision and maintained/increased their marketing. This resulted in a 61% sales growth for Pizza Hut and a 40% sales increase for Taco Bell. Oh and Mcdonald’s, well they suffered a 28% decline in sales.

The Unfortunate Current Reality We All Face

The recent outbreak of the Corona Virus and its impact on families and businesses across the world has left people with one question, what’s next? We are here to say, focus on a better tomorrow. And even though there are negatives in light of recent events, the business world needs to continue pushing forward, start creating a brighter future for its companies, and not let this outbreak bring them down.

Get ready, because your business is going to be in for some serious uphill work, but don’t get discouraged, this is the time to let your clients know that you are here for them and will continue to serve their needs.

Preparing For the Long Haul

In a matter of business survival, companies are looking at ways to reduce costs and still gain on their investments, trying to create the best cost-effective way to provide their products and services.

But like we mentioned earlier, you should stay away from making the wrong or knee jerk changes to your marketing. Sure, right now it may seem like a good short term fix that creates a bit of extra space in your budget, but cutting marketing efforts will have a substantial negative impact on your business in the future.

Your clients are also trying to cut back on their expenses, but they also need to know that if they are going to spend their money on a service, it should be yours. The best way to do that is to build a trustable image and look at what their specific needs are, letting them know that if they need a service or product, they can confide in you.

Small Business Recession Survival: Five Digital Marketing Strategies

1. Stay Focused On Your Current Customer Base

If you don’t keep in touch with your current customers, you run the risk of losing them. Remember, it’s always more cost-effective to keep any current customers than finding new ones.

Creating a strong connection: Now, we aren’t talking about constantly bugging your customers and sending them an abundance of emails and notices. Marketing automation is an easy way to keep costs down to stay in contact with your customers. You should be sending out information that is personalized to their needs where they are looking, social networking channels. There is nothing worse than a chain of annoying and irrelevant spam emails.

Also, by focusing on a strong and consistent appearance on familiar channels like social media and the main search engines, you create a natural marketing flow that won’t make your customers feel bugged or pressured to buy your services during these difficult times.

Staying Relevant: It is imperative that you stay consistent in the lives of your customers. Think big and take every chance you can to tell your customers what you are doing that makes you stand out over your competitors.

Continue To Engage With Your Customers On Social Media: Facebook, Instagram, Twitter and TikTok are the most popular place that your clients will be looking for information on your products and services, seeing what you offer, and reviewing your business history. Staying connected on social media is a cheap way to make sure your clients know that you are still there.

2. Become more apparent in front of potential consumers

Staying relevant to what you are selling is extremely important, which means giving people a reason to go to your website. The best way to get new clients is by giving them a reason to choose you when they are looking for what you are selling
Your future clients already have an idea of what they want in mind; you just need to make your products and services that they are familiar with attractive to them. Center your business on providing quality content that your clients will share with their social base; this helps your image spread without spending more to reach other future clients.
Update what you already have. Instead of paying more to create new content, update your existing content. It will help you stay relevant while in turn creating better rankings for your business on the top search engines. Adding video as often as possible will lift up the value of the page and keep your visitors longer on your website and have a better chance of converting them now or in the near future.
Sure, you can say that you are the best business in town, but how far does that go when entrusting others with your services? By creating unbeatable content, this will drive your clients to rave about what you are selling, what other people say about you is more important than what you say about yourself.

3. An Easier. Faster & Relatable Experience for Your Clients

To keep costs down, creating an easy way for your clients to access personalized content will improve their experience from the moment they click on your website and/or page.

Proof is key. Don’t give your current or future clients a reason to choose your competitor. Make sure your clients see why you are the best option for them by personally marketing to them on your networks.
Social documentation and posting positive stories about your business. Revisit how you are using your case studies, recommendations, and reviews at every touchpoint in your marketing, and take the time to weave this content throughout your website and share actively on social media.
It’s all about the client. Customer experience can make or break, so create a fast and personal experience for them. This is a cheap way to prevent future costly impacts on your business.

4. Compare

You need to compare your success to the amount of money you are spending on marketing. If you are spending more than what you are getting back, well that is just money down the drain.

You should measure your sales, numbers of lead generated, up-sells, or referrals to see what exactly is working and what’s not.

Configure Analytics correctly. Ensure that you are covering all the basics and that your marketing efforts are truly doing what they are meant to do. Google Analytics is a free way to make sure that you are keeping up.
Measure your social media output. When budgets get tight, you start to look at smart options to reduce costs. Social media activity may be somewhere that you can take a step back from. Take a look at what you are spending on time and personnel and see if your engagement, visibility, and profitability out-ways the costs of keeping up with it.

5. Experiment & Learn – Innovate and improve

You will need to be agile and inventive. See what’s working and what’s not, but you will never know until you try!

Experimenting should be quick, cheap, and simple to present.
If it works, then great, if not, move on and focus your time, energy, and money on to something that will!

Remember, if budgets are short, look at all areas where you are investing your money and make the appropriate changes. We highly recommend keeping up or increasing your marketing efforts using cost-effective ways, because, at the end of the day, your business depends on your clients, and they need to know about you!

In order to maintain your client connections & web presence, this is what we suggest:

Optimizing your site and update core pages (great time to spring clean evergreen content on website & update!)
Creating fresh and engaging content: video tutorials, video update of the business, new specials
Utilize social media features such as Instagram / Facebook live to engage with audience (here’s some quick help with video and video livestreaming on Facebook and Instagram)

Consistently highlight reviews from customers / clients / patients

Cultivate & engage your current audience

Virtual and Phone Consultations – Catered specifically to client needs

Gift Cards and Coupons offered at discounted rate – encourage use for later

Keeping messages open/live and/or offering to answer questions & communicate directly for any inquires

Video chat or moving services to remote options

The smartest businesses have great success during recessions.

This is clear proof that even some of the biggest companies can be affected greatly when it comes to making a decision about marketing plans during a slump in the US and World Economy.

What should you do as a small business owner to get through and grow during this time?

We recommend that you follow what the most successful businesses have done over the past few decades.

In a 2008 article amidst the great recession, the Harvest Business Review encouraged companies to focus on eight factors: research the customer, focus on family values, maintain marketing spending, adjust product portfolios, support distributors, adjust pricing tactics, stress market share, and emphasize core values.

A recession can be a stressful time, but keeping in mind, it isn’t just stressful for companies but for their consumers, as well. Yes, the reality is, you may see that your consumers reduce their expenditures towards your business. Yet, it is extremely important to be sensitive during these times and show that you are right there beside them, and we promise that when the smoke inevitably clears in the coming months, not only will they remember your business, but they will trust MORE in your products/services vs your competition.

Getting down to the basics with cost cutting, it’s easy and should be done. However, if you decide to cut your budget on advertising and fall behind in marketing growth, you run the risk of an immediate sales drop, and worse, that your future customers will forget that your services/products exist.

If you need to find a way to maximize your company and reduce spending during this time, we urge you to not let the doom and gloom of a recession get you down, and look away from making negative changes to the marketing of your business.

Again, we feel for the worst hit businesses that have no option but to close down during this virus epidemic. We are here to help you as soon as things stabilize. We are available for conference calls and video conferences to guide/prepare you all throughout, so that you can recover as quickly as possible as soon as we are in the clear.

#trueCharu is Here to Help You!

We want to assure you that we will continue to deliver the level of excellence you’ve come to expect from us here at Charu Interactive. We see this as an opportunity to take your digital media strategies to the next level!

As we find ourselves in this unprecedented time of uncertainty and concern for the well-being of those around us, we are all adjusting to this “new normal.” Our primary concern is for the health & safety of our clients, employees, and their families.

Our goal is to ensure that your business remains at the forefront of the current market & is well-positioned for the future!

Contact us today to schedule a free consultation to come up with a strategy that will make your business money during this recession and any future recession, as well as grabbing as much market share as possible. We are also available for video consultations so it’s like we’re right there with you!

See how you can prepare and start planning for a brighter future for your company and visit us here.

Push Play – Pinterest: How to Integrate Video in Your Social Media Networks

Written by Charu Interactive on December 17, 2019. Posted in Latest News, Video. No Comments on Push Play – Pinterest: How to Integrate Video in Your Social Media Networks

Integrate Video in Your Social Media Networks

Video is a central piece of what’s happening on social media. We have created a series on how to maximize videos for your company. Weekly, we’ll release a short guide on how to take advantage of the best video features you may not be using on your social platforms. Check out this week’s tips on Pinterest Video features that will engage your users and elevate your brand.

Press Play on Pinterest

Pinterest may seem like a wild card for your video marketing strategy, but in reality, it’s one of the best social media platforms you might not have ever considered. In 2019, Pinterest ranked above Twitter and Snapchat as the fourth most popular social media platform in the U.S.

While Pinterest has been around since 2010, this image-driven social media site introduced promoted video options for the first time in 2016, and has since discovered that promoted video content was 4x as memorable (and pinnable) to their users as opposed to a traditional, non-video ad.

Example: Hunter used storytelling videos to launch their Core Concept collection of colorful rain boots & gear.

Think of Pinterest as the ultimate visual search engine.

By creating pins and videos to promote, you’re making sure that the users are getting the image and creativity of your brand first, which then entices them to click and pin on. Since Pinterest is a visual social media platform, its users are drawn to the quality of the pins that show up on their feed, and are therefore more likely to pin a video with clean and high-quality visuals rather than length.

This differs from Facebook’s best video practices, which includes the success of videos at least two minutes in length. So, if you’ve got a clear, concise, and bold message to send, Pinterest might be the best platform for video you never considered.

Looking to drive traffic specifically to your site through video pins?

Promote and pin teaser videos instead of full-length ones. This can range from a segment of one of your IG stories, a quick snippet of an instructional video or introduction of a service, or even a recorded customer testimonial. These pins will grab attention and serve as a sample of your brand instead of a full taste, prompting curious users to learn more directly from the source.

Users want to be able to engage with the brands in a personal way

By creating thoughtful and well-produced video content, you’re paving the way for users inside and outside of your circle to get to know your business, and you’re helping to humanize the brand behind the screen. The best part about the ubiquitous nature of social media is just how easy it is to put your best foot forward.

It may feel overwhelming to dive into video content, but the beauty of the industry is that anybody can do it. You don’t need a professional videographer or a high-end camera. Your smartphone, good lighting, a good hook and a clear message can pull your brand out of obscurity and into the limelight—right in front of the user’s eyes and minds: exactly where you need to be.

Push Play – Instagram: Integrating Video in Your Social Media Practices

Written by Charu Interactive on November 20, 2019. Posted in Latest News, video seo. No Comments on Push Play – Instagram: Integrating Video in Your Social Media Practices

Instagram: Integrating Video in Your Social Media Marketing

As we know, the social media landscape is constantly evolving. Currently, social media platforms are looking to maximize engagement from their users. For example, algorithm-built feeds have been integrated opposed to chronological ones. When it comes to upping your social media marketing strategy, innovation is key! Video content has become more valuable and utilized in various formats on each social media platform.

We have created a series on how to maximize videos for your company. Each month, we’ll release a short guide on how to take advantage of the best video features you may not be using on your social platforms. Check out this month’s tips on Instagram Video features that will engage your users and elevate your brand.

Press Play on Instagram

Since 2016, Instagram has rolled out new measures and features to allow marketing and businesses to thrive. In 2019 alone, over 72% of IG users admitted to purchasing a product they saw on their feeds. This means that engagement and brand awareness is as prominent as selfies and Santorini pics—users are embracing the flow of business and will eagerly engaged if the content speaks to them.

As Insta utilization is on the rise, so are the ways to get to potential customers. While Snapchat may have pioneered the “story”, Instagram managed to take it and run, with over 500 million stories going live on the platform each day. While you may be familiar with the promotion of regular posts, which appear on a user’s feed, stories appear at the top of a user’s screen, and chronologically capture an active series of snapshots and videos.

IG – Go Live!

Do you have a big event going on? Maybe a new product or service to introduce, or perhaps a giveaway? Try going live on your company’s IG story. Your followers will be notified the moment you start streaming, and you can answer questions live as they come in to actively engage with your following.

Instagram Highlights

The introduction of the Instagram highlight has made it so you no longer have to say goodbye to a great IG story after a mere 24 hours. After posting a video on your story, save it to you IG archive and create a highlight, which is a fixed story that stays on your IG account page. What’s great about the highlight is that you can categorize your highlights by combining related stories or archived pictures into one spot, regardless of when you posted the story. Creating a series of different highlights allows users to see what you’ve had on your stories even if they couldn’t make it for the live thing, as well as gives you the opportunity to further refine your page with a stylistic touch.

By creating thoughtful and well-produced video content, you’re paving the way for users inside and outside of your circle to get to know your business, and you’re helping to humanize the brand behind the screen. Instagram’s video features are designed for seamless creation and integrating your brand’s image, so get creative and press record!

Why You Should Be Using Video in Your Marketing Strategy

Written by Charu Interactive on January 25, 2019. Posted in conversion optimization, Digital Marketing, online marketing strategy, search engine optimization, social media, video seo. No Comments on Why You Should Be Using Video in Your Marketing Strategy

To say that video media is everywhere these days is an understatement. When YouTube went live for the first time in 2005, nobody knew how many hours of content we would eventually consume and upload on a daily basis. Now, YouTube is the second largest search engine behind Google, and boasts a monthly watch time of 3.25 billion hours. Platforms like Facebook and Instagram have taken on their own video media endeavors, allowing users to go live and stream video on the spot, as well as communicate á la Snapchat with their contacts.

Content marketing and search engine optimization (SEO) have evolved alongside digital media, and it comes as no surprise that video is taking the marketing world by storm. As the top trends in video begin to change, their place in the digital marketing space is becoming ever more present and vital to getting your brand and message across. Take a look at some of these trends that are taking video and marketing to the next level, and see how you can incorporate them into your content marketing strategy.

Quick (and Live) Ditties

It’s no surprise that the digital age has impacted our ability to focus. With gifs, boomerangs, and constant timeline refreshes, the average human attention span has ticked down to around 8 seconds, similar to that of our friend the goldfish.

Spend 5 minutes on Facebook and you’ll be inundated with a barrage of messages and product advertisements, and most of them you might not even remember. That’s why the most successful brands effectively utilize well-made, clear cut, and to the point videos to resonate with their target audience.

While it’s true that the average watch time per user has increased over the years, nine out of 10 of the top videos on Facebook were under 2 minutes long. Long form video certainly has its place, but when it comes to getting your brand’s message across, the quicker you can capture your audience, the better. Spontaneous content—videos produced on the fly—are great at this.They get people excited and draw them in efficiently without bombarding them with info they didn’t ask for. Platforms like Facebook, Instagram, and even Twitter are incredibly effective for this kind of on-the-go video content, with Insta and FB utilizing the livestream feature for true spontaneity. Things like Q&A’s, quick tutorials, and AMA’s (Ask Me Anything) strengthen the personal connection between your brand and your audience, and have a great place in the live video platform. Check out our blog to learn the best ways to use these livestreams to your advantage!

Where the Magic Happens: Behind the Scenes

Charlotte Beers, the former CEO of Ogilvy & Mather summed it up perfectly:

“A brand is created when a company EARNS the right to have a relationship with their
customer.”

As online social media and mainstream media begin to merge into one, it’s more important than ever for companies to emphasize their customer relations by showing their humanity. One of the best ways to connect with your audience comes in the form of bringing them into your brand’s space, and allowing them to see what goes on inside the machine. Take a look at Buzzfeed Video, a company that has been a pioneer in this kind of audience to brand connection. Buzzfeed’s success in their brand has stemmed widely from their openness to let their viewers into their office space, and give their employees a platform so effective that they’ve become known on a first name basis (ever heard of The Try Guys or Ladylike?). By inviting your audience to take a peek into your brand’s inside going-ons, you create more opportunities to humanize your brand and allow your audience to trust you, as well as come back for more.

Video as Education: How To’s, Tutorials, and Education

On YouTube, the search for “how-to” videos are growing by 70% on a yearly basis, and have been since 2015. As the popularity and accessibility of creating video content increases, people are turning to videos to learn a variety of things—from quick crafts to full on top level courses that can rival university 101’s.

Utilizing video to create learning opportunities for your audience can move your company from a passive state to an active and involved one. These educational opportunities can exist in a vast range of content; from quick and easy how-to’s that anyone can access, to expanding into the realm of paid or subscription based courses, similar to companies like Skillshare. Allowing your audience to learn from your company continues to build trust in your brand and cultivate a message that you’re here for them, and willing to pass
on your knowledge.

In addition to these tutorial style videos, the desire for educational content also works through the use of video presentations and accessible webinars. People want to feel included in exclusive opportunities, and by opening the floor to your audience and potential customers, you allow them to become part of your company and brand, giving them access to your brand’s expertise while also providing a medium to actively participate in your company’s message.

What’s This Thing Do?: Product & Service Reviews

Reviews are everywhere. When’s the last time you bought something from Amazon or ventured to a new restaurant without at least glancing at what other people have had to say online?

More and more, consumers are relying on reviews to make sure they’re getting the most out of the products and services they’re looking to invest in. By sharing your expertise and opinion on a product or service, you create an interactive space where your audience can engage in your services while getting answers to questions they would otherwise just Google. Demonstrating use of these products also serves as a kind of instructional guide for your audience, and gives them a clear idea of what they’re looking for as well as what you as a company can do to help them out.

Food for Thought

When done correctly, video is the most engaging form of media to effectively get your message as a brand across. Using video in your content marketing strategy can change the face of your business and enhance your audience and potential customer connection. We humans engage through our senses, and video media is all about sight, sound, and emotion.

The viral nature of video media, combined with the opportunities to connect your brand to your audience, create the perfect environment for ideas to grow, and to get your company’s name into people’s mouths. By utilizing these tips and video trends, you’ll be sure to capture your audiences’ trust, and build your company into a well-oiled, brand-recognized machine.

video, set, social media, Chicago digital marketing, video content, original content

Why You Need to Be Using Video in Your Marketing Strategy

Written by Matt Knolhoff on October 9, 2017. Posted in content marketing, Latest News, video seo. No Comments on Why You Need to Be Using Video in Your Marketing Strategy

It’s common for many businessmen and women to create a real budget to see how the company’s resources can be put to good use. However, in many cases, you may find that your various marketing strategies are just not enough. So, what do you do when you come across this challenge?

Now, you need to consider adding videos to your marketing plans carefully. Here, it’s important to highlight that in the year 2016, video moved from being just any other optional marketing method to a crucial one. Various businesses used and it led to increased sales and profits!

What Is The Importance Of Using Videos In Marketing?

Interestingly, using videos in marketing has one of the best returns on investment. Marketing statistics from Hubspot even showed that shoppers stand a greater chance of buying your products through watching video advertisements. Marketers who grabbed this opportunity have enjoyed almost 49% increase in revenue. Also, 52% of these investors described the use of videos as a technique that brings a tremendous return on investment (ROI).

If you go deeper into the subject, you’ll also find encouraging reports from leading websites such as Forbes. Here, it shows the importance of using videos. It says that 65% of all business executives visit different vendor sites after watching a clip. Besides, 80% of them watch many online videos today which is a significant increase from last year.

So in 2017, the world of videos has slowly transformed and evolved to suit the needs of every business. If you’re not using it in your company, then you’re missing out on an exciting and fruitful opportunity.

Below are some video marketing methods for all types of brands:

Some Video Marketing Methods

Use of Facebook Videos

Facebook is arguably the largest social media network of today. While it makes communication very quick and straightforward, it also provides businesses with an excellent opportunity to maximize on profits. In 2016, the social media site heavily invested in allowing its subscribers to use videos through its new feature called Facebook live.

Since introducing this feature for all newsfeed statuses, the brand has seen its total daily views move from just 1 billion to a shocking value of 8 billion! Videos are more interactive methods of marketing and companies which use them can bear witness to the great success that it brings to the table. Most importantly, it creates trust between their current and potential customers!

If you choose to use this strategy, there are a few tips which you’ll need to remember. First, keep in mind that videos attract many people. As the year progresses, we’ve seen more and more clips being uploaded, searched and viewed on the social media website. Start using video status updates today by posting them on your company’s Facebook page, and you’ll grab all your customers’ attention!

Do you have doubts? Here, the question you’ll need to ask yourself is pretty simple. If Facebook used this method and succeeded, how much would it add to your business?

Increased Live Videos

Well, Facebook is not the only company which loves to use live videos. Just last year (2016) another social media platform, Twitter introduced twitter vid.png periscope. The program allows users to make use of embedded broadcasts on their tweets. These live clips come once, so it’s better to view them immediately they appear.

More than 80% of all Twitter users watch videos regularly. Such means that tweets with embedded videos can reach a greater number of people than in past times.

Sales Team’s Video Resources

Customers love to watch videos. They present easy and digestible information that’s also very entertaining. Using video production technologies allows your clients to watch different product demos from anywhere. Nowadays, this has become more productive than actually seeing and even using the commodity in person.

Remember that consumers don’t enjoy going through manuals or interacting with salespeople. Studies from Wyzowl show that 44% of customers opt to learn about a product through watching a video about it. Only 4% choose to read manuals, and 5% prefer talking to someone on the phone.

360-degree videos and live videos are the most popular and create one of the best consumer interactions. Adding it to your businesses’ marketing strategy is an intelligent marketing move of 2017!

How About The Multi-Channel Marketing Method?

Nowadays, just creating a video and posting it on YouTube is not enough. Because of increasing value when it comes to business marketing, you’ll need to share it across different online platforms. Consumers want to watch your company’s videos. How can you share it with all of them if you only use it on one video or social media network?

As using clips continues to increase consumer attention, and we expect the trend to continue even as we approach the end of the year. Also, with the growing use of smartphone devices, your clients can now view them quite quickly!

Making Full Use of Video Applications

It’s clear that smartphones are slowly replacing computers in several ways. Nowadays, consumers can only browse the internet and view a clip from just their cell phones. An entire generation of such people has grown up using this quick technology. We refer to them as Generation Z, and they love visual content and apps. The growing use of apps over the past couple of years has led to a beneficial app development area.

So, why should you use these apps? First, they get available online content in front of your customer’s eyes immediately. Second, today’s shoppers do not want to keep waiting so that they may consume content. Also, they don’t want to go looking for product reviews and information. The whole process is even tiresome, and videos simply make their work easier!

There are two types of exciting video apps today. These are Snapchat and Instagram. Consumers of Generation Z, that is, people who fall between the ages of 13 and 24 are mostly fixed on these apps. For instance, they watch close to 10 billion clips on Snapchat and Instagram each day. Instagram goes further in allowing the sharing of more videos through its newly created Instagram Stories program.

A Few Growing Trends in 2017

Above are just the top 5 methods on how you can improve your company’s sales through the use of videos in marketing. However, there are also some growing practices when it comes to how we share and view videos this year.

Use of Vlogs

These are just an improvement of the traditional blogs. If you live around young people, this term may sound familiar. As we’ve previously mentioned, you consumers do not want to keep going through significant texts of product information. Yes, using blogs is still an effective method of SEO, but those blogs which incorporate the use of videos get more engagement, attention, and sharing.

You Can Also Decide To Use Crowd-Funding Videos

Here’s a great fundraising technique that’s popular in both large and small industries. It only asks people to make some small donations. By using videos, you can capture the main story of the product, project or services which is owned by the organization. It also highlights the cost of creating the plan to bring a commodity to the market. Lastly, it tracks down the entire progress of the fundraising.

There’s a lot we can do to improve how we handle our businesses so that we may earn more profits. Proper marketing goes a long way in ensuring that your company grows its sales by attracting more consumers. Today, the best marketing method is using videos, and through the methods mentioned above, you can quickly grab hold of this fantastic opportunity. Keep in mind that as the head of the marketing team or as the company C.E.O, your primary duty is to make sure that it succeeds!