Video is a central piece of what’s happening on Twitter. We have created a series on how to maximize videos for your company. Weekly, we’ll release a short guide on how to take advantage of the best video features you may not be using on your social platforms. Check out this weeks tips on Twitter Video features that will engage your users and elevate your brand.
Press Play on Twitter
If you’ve scrolled through your Twitter feed lately, chances are you’ve seen a promoted tweet or hashtag weaving its way through the trending pages. You’ve also most likely seen a video start playing as you scroll without any sound, grabbing your attention for just long enough to disrupt your flow and make you stop — that’s what you should be aiming for.
Videos are more likely to cause disruption and catch your eye rather than a text tweet or a picture. Creating a targeted promotion with a well-produced clip is sure to get your video post more retweets.
While Twitter may not have ‘stories’ like the other leading social platforms it has other great features. Twitter gives you the option to post videos up to 2 minutes and 20 seconds—twice the length of a feed video on Instagram. This longer length affords you the flexibility to create different kinds of video, from short snippets of products or services, to testimonials or demonstrations.
Twitter Video Marketing Tips
If a picture is worth a thousand words, a video is worth much more in the Twitter world today. We have a few tips that will help make your message more memorable and to optimize replay-worthy videos for peak engagement:
Don’t Skip on Captions
Captioning for videos are very important! About 85% of social media users watch a video without sound. Twitter also Autoplays soundless videos, so this is a great time to capture your audience with the captioning. This will not only increase your videos engagement but improve SEO & content discovery.
Create for Mobile Devices
93% of video views that happen on Twitter happen on mobile devices. This is why when you create & upload, keeping mobile in mind is imperative. When inserting captions make sure the words are large enough for the mobile viewer. When it comes to all layout and sound settings, keep this tip at the front of the creative process.
Be Open to Learn
Twitter’s popularity has increased exponentially over the years, but it can still feel like treading in unfamiliar territory to bring your brand into the limelight. Similar to Facebookand other social media platforms, Twitter offers the option to take free classes and get certified through their Twitter Flight School. The modules are designed to be completed at your own pace, so even if you’re starting from absolute scratch, you won’t feel 10 steps behind. Check out their module specifically designed to help you create and execute video campaigns.
Have Fun!
Is your video still too long for Twitter? Take the best parts to highlight and create a GIF. Looking to do a Q&A? Split up questions you receive from your followers and put one or two into a video. The flexibility of Twitter’s post format allows you to experiment with different video formats, so get creative and post a clip!
The more you post, the easier it will be to create a steady stream of relevant content, allowing the opportunity for your followers to interact with and get to know your brand better.
Harnessing the power of social media is a very important marketing strategy for any company which wants to be successful in the modern business world, however many companies make the mistake of failing to personalize their social media strategy to meet their own specific needs. When it comes to creating social media content, it is vital to make it company-specific, and here is a guide to help you to avoid the pitfalls and to create engaging and high-quality branded content.
Choose The Right Network
The first step in creating branded content is to choose the right social network for your brand’s message. All social media is not created equal, and you need to select the one which best fits your goals and strategy style. There’s no need to have a presence on every network, just the ones that are relevant to your target audience. To pinpoint the right network for your company’s needs, ask yourself the following questions:
Which network matches your target audience’s demographics?
How much time are you able to dedicate to your social network activity?
What resources do you have available to create content?
Keep Your Company’s Profile Up To Date
Once you have set up your company’s social media profile, you need to keep it continuously up to date. Routinely check your bio and photos at least once per month as this is a key element to show your cohesive branding and professionalism. Make sure that your company profiles all match – you need the same photo for each one for a strong brand image and a customized information section with keywords that are tailored towards your target audience and a personable tone.
Find Your Brand Voice
Don’t be tempted to start sharing before you’ve found your company’s unique marketing voice. You can simplify this process by asking a few key questions such as:
What kind of personality does your brand have?
How should your customers think of your company?
Do any companies have a similar personality to yours and why?
What relationship does your brand have to its customers?
This exercise will generate adjectives to describe your marketing tone which you can then harness to create quality content that reflects your company perfectly.
How Often To Post
Too many companies make the mistake of failing to post often enough, or occasionally of posting too often. While there is no right or wrong about how frequently you should be posting on your company’s behalf, you need to think about your individual niche and audience. You also need to consider the type of branded content you’re posting, for example, videos are by far the best way to engage your audience and will get more likes and shares than any other kind of post.
There are six types of content: Text updates, links, images, videos, quotes and reshares. The key to getting your posting strategy right is to adopt a 4:1 approach. Once you have decided which of these six will be your primary method, for every four posts you make, ensure that your next is one of the other five for variety.
Different social media networks also have their own best practices with regards to how frequently posts should be made. For example, for Facebook, LinkedIn and Instagram two to three posts weekly is the norm, while Twitter requires around 3 to 10 tweets per week, Pinterest requires between 5 and 10 posts weekly, and Snapchat needs around 5 to 20 posts weekly. You also need to post at the right times of day to suit your audience’s schedule. As a rule of thumb, in Eastern Time, the best times to post for each media channel is:
Twitter – 1pm until 3pm on weekdays
Facebook – 1pm until 4pm on weekdays
LinkedIn – 7am until 8:30am and then 5pm until 6pm on Tuesdays, Wednesdays and Thursdays
Google+ – 9am until 11am on weekdays
Instagram – 5pm until 6pm on weekdays and 8pm on Mondays
Pinterest – 2pm until 4pm and the 8pm until 11pm on weekdays and all weekend
Engaging With The Community
The final, and possibly most vital element of any company’s social media marketing plan is staying up to date with your updates and engaging with the community. While you can automate your updates, it’s also important to talk back to your customers too. Follow up on conversations with colleagues and customers and reply in a timely manner as this is one of the best ways to convert followers into customers and to boost your company’s reputation in a wider context.
Devising a strong social media marketing strategy is a key step in helping your brand to achieve success, and while it may seem overwhelming, this helpful guide will make things a lot easier for you to generate branded content.
It’s common for many businessmen and women to create a real budget to see how the company’s resources can be put to good use. However, in many cases, you may find that your various marketing strategies are just not enough. So, what do you do when you come across this challenge?
Now, you need to consider adding videos to your marketing plans carefully. Here, it’s important to highlight that in the year 2016, video moved from being just any other optional marketing method to a crucial one. Various businesses used and it led to increased sales and profits!
What Is The Importance Of Using Videos In Marketing?
Interestingly, using videos in marketing has one of the best returns on investment. Marketing statistics from Hubspot even showed that shoppers stand a greater chance of buying your products through watching video advertisements. Marketers who grabbed this opportunity have enjoyed almost 49% increase in revenue. Also, 52% of these investors described the use of videos as a technique that brings a tremendous return on investment (ROI).
If you go deeper into the subject, you’ll also find encouraging reports from leading websites such as Forbes. Here, it shows the importance of using videos. It says that 65% of all business executives visit different vendor sites after watching a clip. Besides, 80% of them watch many online videos today which is a significant increase from last year.
So in 2017, the world of videos has slowly transformed and evolved to suit the needs of every business. If you’re not using it in your company, then you’re missing out on an exciting and fruitful opportunity.
Below are some video marketing methods for all types of brands:
Some Video Marketing Methods
Use of Facebook Videos
Facebook is arguably the largest social media network of today. While it makes communication very quick and straightforward, it also provides businesses with an excellent opportunity to maximize on profits. In 2016, the social media site heavily invested in allowing its subscribers to use videos through its new feature called Facebook live.
Since introducing this feature for all newsfeed statuses, the brand has seen its total daily views move from just 1 billion to a shocking value of 8 billion! Videos are more interactive methods of marketing and companies which use them can bear witness to the great success that it brings to the table. Most importantly, it creates trust between their current and potential customers!
If you choose to use this strategy, there are a few tips which you’ll need to remember. First, keep in mind that videos attract many people. As the year progresses, we’ve seen more and more clips being uploaded, searched and viewed on the social media website. Start using video status updates today by posting them on your company’s Facebook page, and you’ll grab all your customers’ attention!
Do you have doubts? Here, the question you’ll need to ask yourself is pretty simple. If Facebook used this method and succeeded, how much would it add to your business?
Increased Live Videos
Well, Facebook is not the only company which loves to use live videos. Just last year (2016) another social media platform, Twitter introduced twitter vid.png periscope. The program allows users to make use of embedded broadcasts on their tweets. These live clips come once, so it’s better to view them immediately they appear.
More than 80% of all Twitter users watch videos regularly. Such means that tweets with embedded videos can reach a greater number of people than in past times.
Sales Team’s Video Resources
Customers love to watch videos. They present easy and digestible information that’s also very entertaining. Using video production technologies allows your clients to watch different product demos from anywhere. Nowadays, this has become more productive than actually seeing and even using the commodity in person.
Remember that consumers don’t enjoy going through manuals or interacting with salespeople. Studies from Wyzowl show that 44% of customers opt to learn about a product through watching a video about it. Only 4% choose to read manuals, and 5% prefer talking to someone on the phone.
360-degree videos and live videos are the most popular and create one of the best consumer interactions. Adding it to your businesses’ marketing strategy is an intelligent marketing move of 2017!
How About The Multi-Channel Marketing Method?
Nowadays, just creating a video and posting it on YouTube is not enough. Because of increasing value when it comes to business marketing, you’ll need to share it across different online platforms. Consumers want to watch your company’s videos. How can you share it with all of them if you only use it on one video or social media network?
As using clips continues to increase consumer attention, and we expect the trend to continue even as we approach the end of the year. Also, with the growing use of smartphone devices, your clients can now view them quite quickly!
Making Full Use of Video Applications
It’s clear that smartphones are slowly replacing computers in several ways. Nowadays, consumers can only browse the internet and view a clip from just their cell phones. An entire generation of such people has grown up using this quick technology. We refer to them as Generation Z, and they love visual content and apps. The growing use of apps over the past couple of years has led to a beneficial app development area.
So, why should you use these apps? First, they get available online content in front of your customer’s eyes immediately. Second, today’s shoppers do not want to keep waiting so that they may consume content. Also, they don’t want to go looking for product reviews and information. The whole process is even tiresome, and videos simply make their work easier!
There are two types of exciting video apps today. These are Snapchat and Instagram. Consumers of Generation Z, that is, people who fall between the ages of 13 and 24 are mostly fixed on these apps. For instance, they watch close to 10 billion clips on Snapchat and Instagram each day. Instagram goes further in allowing the sharing of more videos through its newly created Instagram Stories program.
A Few Growing Trends in 2017
Above are just the top 5 methods on how you can improve your company’s sales through the use of videos in marketing. However, there are also some growing practices when it comes to how we share and view videos this year.
Use of Vlogs
These are just an improvement of the traditional blogs. If you live around young people, this term may sound familiar. As we’ve previously mentioned, you consumers do not want to keep going through significant texts of product information. Yes, using blogs is still an effective method of SEO, but those blogs which incorporate the use of videos get more engagement, attention, and sharing.
You Can Also Decide To Use Crowd-Funding Videos
Here’s a great fundraising technique that’s popular in both large and small industries. It only asks people to make some small donations. By using videos, you can capture the main story of the product, project or services which is owned by the organization. It also highlights the cost of creating the plan to bring a commodity to the market. Lastly, it tracks down the entire progress of the fundraising.
There’s a lot we can do to improve how we handle our businesses so that we may earn more profits. Proper marketing goes a long way in ensuring that your company grows its sales by attracting more consumers. Today, the best marketing method is using videos, and through the methods mentioned above, you can quickly grab hold of this fantastic opportunity. Keep in mind that as the head of the marketing team or as the company C.E.O, your primary duty is to make sure that it succeeds!
Gain Valuable SEO From Strategic Creative Video SEO
As many SEO experts know, it’s very tough to gain a competitive advantage today without strong link building and social media engagement.
Here at Charu Interactive, we have found that, by far, the best way to gain links and social shares that outshine the competition is through unique video production and video SEO techniques.
Video SEO Planning Stage: How To Get Best Results (For SEO and Conversions)
#1 – What’s the goal of the campaign – Clear goals are as crucial in the planning stage as the execution of the video itself. If you set the wrong goal, the execution usually won’t matter. Is your goal to increase conversions, increase awareness of your brand, tell your story… etc. Once you’ve chosen the overall goal of the video you are half way there! If you don’t, you are most likely not going to succeed.
#2 – Write a script for your video that is meaningful, enticing and accomplishes the goal of the campaign
#3 – Shoot the video (yeah.. it needs to be done or it’s all just talk)
#4 – Edit the video in a tasteful manner
#5 – Launch it on your website (host it preferably, but using a video host like YouTube, Vimeo or Facebook is also a good choice. However, for maximum SEO value, self-hosting your video is the ideal choice.
#6 – Start the PR/Outreach/Promoting (and don’t forget to use SEO and Rich Snippet best practices) – This is where you usually need a content marketing expert, but can be done on your own if you know what you’re doing (search for content marketing best practices). It’s recommended, however, to use content marketing experts for this, in order for the exposure of your great video to be as effective as possible.
Link Building & Social Sharing Benefits
As Kissmetrics pointed out in this Guide To Video SEO article this is not a new concept by any means, but it is still a very under-utilized content marketing method. The links and social shares that you gain from a well planned and executed Video SEO campaign far outweigh another other content marketing efforts. This has been shown to be true many times. For example, Dollar Shave Club’s ultra viral launch video proved this concept:
Summary:
No other media (content) online is as attractive to people as video. When you combine the viral nature of a well-planned and well-executed video with a smart SEO and Outreach plan around it, the result can be very powerful SEO gains.
Affordable Video SEO Content Marketing Programs?
What holds many advertisers back is the idea that Video SEO is more expensive than other SEO and content marketing techniques. We strongly disagree with this, because the resulting link building and ROI that you receive from Video SEO is so much higher than standard content marketing (infographics, blogging, article writing, social media posting etc). We, therefore, developed an affordable Video SEO program that works on an affordable monthly fee basis, similar to an SEO management fee.
If you are interested in a new and exciting SEO program (including Video SEO), we have monthly plans that are only $1000 more per month than our standard non-video Web Presence/SEO programs). These programs all include the strategy, script, high definition professional video shoot and the PR/Outreach/SEO as a creative boost to your SEO and complete online marketing strategy. It also includes all our standard SEO efforts. The combination is very effective. When you consider the huge potential ROI and exposure that you get from a well executed Video SEO program, this is a very affordable option and we recommend that all our clients choose this path.
Are you looking to get an edge on your competition?
Facebook, Instagram, Snapchat… TIKTOK! – We all live on them! Social Media is not just for kids anymore, but who has time to learn how to use all these platforms to actually make money? Don’t worry – we’ve#GotYouCovered! Video social media marketing is the future!.. Contact us today!
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