Digital Marketing For Remodeling Businesses

Written by Charu Interactive on May 16, 2025. Posted in Digital Marketing, Latest News. No Comments on Digital Marketing For Remodeling Businesses

In today’s digital age, it’s essential for businesses of all kinds to have a strong online presence and utilize effective digital marketing strategies to attract and engage their target audience. Bathroom remodeling businesses are no exception. Whether you’re a small local contractor or a larger plumbing company, digital marketing can significantly impact your success in the industry. Learn more about the services we offer and discover why we should be your #1 choice for your marketing needs.

Web Property Optimization

Your website is the digital storefront for your bathroom remodeling business. It’s often the first interaction potential customers have with your brand. Therefore, ensuring that your web properties are optimized for user experience and search engines is crucial.

User-Friendly Design

A well-designed and user-friendly website is essential to engage visitors and convert them into customers. Charu Interactive specializes in creating visually appealing and easy-to-navigate websites that showcase your past projects, services, and contact information prominently.

Search Engine Optimization (SEO)

Search engine optimization is the process of optimizing your website to rank higher in search engine results pages (SERPs). When potential customers search for bathroom remodeling services, you want your website to appear at the top of the list. Charu Interactive’s SEO experts can help you improve your website’s visibility and organic traffic.

Mobile Optimization

With an increasing number of users browsing the internet on mobile devices, it’s crucial to have a mobile-responsive website. Charu Interactive ensures that your website looks and functions seamlessly on smartphones and tablets, providing a positive user experience.

Online Reputation Management

Your online reputation plays a significant role in building trust with potential clients. Positive reviews and testimonials can greatly influence a customer’s decision to choose your bathroom remodeling services.

Review Monitoring

Charu Interactive offers reputation management services to monitor online reviews and mentions of your business. This allows you to promptly address any negative feedback and showcase positive reviews to build trust and credibility.

Social Proof

Social proof, such as customer testimonials and before-and-after photos of your projects, can be powerful tools in convincing potential clients of your expertise. Charu Interactive can help you leverage social proof effectively on your website and social media channels.

Website Design and Conversion Optimization

A well-designed website not only attracts visitors but also converts them into leads and customers. Conversion optimization is the process of enhancing your website to encourage visitors to take desired actions, such as contacting your business or requesting a quote.

Compelling Call-to-Actions

Charu Interactive can create compelling call-to-action buttons and forms that prompt visitors to take action, such as scheduling a consultation or requesting a free estimate.

A/B Testing

Through A/B testing, Charu Interactive can identify which elements of your website work best in terms of conversion. This data-driven approach helps optimize your website continually.

Paid Media

While organic traffic is essential, paid media can also be a valuable part of your digital marketing strategy. Charu Interactive can assist with paid advertising campaigns to reach a wider audience.

Google Ads

Charu Interactive can manage Google Ads campaigns to ensure that your bathroom remodeling business appears at the top of search results when potential customers are actively searching for services like yours.

Social Media Advertising

Social media platforms like Facebook and Instagram offer robust advertising options. Charu Interactive can create and manage targeted ad campaigns to reach your ideal audience.

Content Marketing

Creating valuable and relevant content is key to engaging your audience and positioning your bathroom remodeling business as an industry authority.

Blogging

Charu Interactive can develop a content strategy that includes regular blog posts on topics relevant to bathroom remodeling. This not only provides useful information to your audience but also helps with SEO.

Video Marketing

Video content is becoming increasingly popular. Charu Interactive can help create video tours of completed projects, customer testimonials, and informative videos about the remodeling process.

Why Choose Charu Interactive for Your Kitchen Remodeling Business

Charu Interactive is a digital marketing agency with a proven track record of helping businesses in the home remodeling industry achieve their online marketing goals. Here’s why you should consider Charu Interactive for your kitchen remodeling business:

Industry Expertise

Charu Interactive understands the unique challenges and opportunities that bathroom and kitchen remodeling businesses face. With years of experience in the industry, we can tailor our strategies to meet your specific needs.

Results-Driven Approach

Our team is committed to delivering measurable results. We track and analyze data to ensure that your digital marketing efforts are providing a positive return on investment (ROI).

Customized Solutions

Charu Interactive doesn’t offer one-size-fits-all solutions. We work closely with you to understand your goals and develop a personalized digital marketing strategy that aligns with your objectives.

Full-Service Agency

From website design and SEO to paid advertising and content marketing, Charu Interactive offers a comprehensive suite of services to address all your digital marketing needs under one roof.

How Charu Interactive Can Help Your Kitchen Remodeling Business Grow

Now that you know why Charu Interactive is a top choice for your kitchen remodeling business, let’s dive deeper into how our services can help your business thrive in the digital landscape.

Increased Online Visibility

With our SEO expertise, your website will rank higher in search results, driving more organic traffic to your site. This increased visibility will lead to more inquiries and potential clients.

Enhanced Conversion Rates

Our conversion optimization strategies will ensure that your website is optimized to convert visitors into leads and customers. This means more qualified leads and a higher ROI from your digital marketing efforts.

Effective Paid Advertising

Our team will create and manage targeted paid advertising campaigns to reach your ideal audience. We optimize campaigns for cost-efficiency and effectiveness, delivering a high ROI on your ad spend.

Compelling Content

Engage your audience with informative blog posts and engaging videos. Our content marketing team will create valuable content that not only educates your potential clients but also positions your business as an industry leader.

Reputation Management

Monitor and manage your online reputation with Charu Interactive’s reputation management services. Showcase positive reviews and address negative feedback to build trust with potential clients.

Getting Started with Charu Interactive

Ready to take your kitchen remodeling business to the next level with Charu Interactive’s digital marketing services? Here’s how to get started:

Consultation: Contact us for an initial consultation. We’ll discuss your business goals, challenges, and objectives to determine the best digital marketing strategy for you.
Customized Strategy: Our team will create a customized digital marketing strategy tailored to your specific needs and budget.
Implementation: Once you approve the strategy, we’ll start implementing the various digital marketing tactics to boost your online presence and attract more clients.
Monitoring and Optimization: We continuously monitor the performance of your digital marketing campaigns, making data-driven adjustments to ensure the best results.
Reporting: You’ll receive regular reports detailing the performance of your campaigns, allowing you to track progress and ROI.
Ongoing Support: Charu Interactive is here to support you throughout your digital marketing journey. We’re always available to answer questions, address concerns, and adapt your strategy as your business evolves.

Contact us Today and Learn How We Can Help Grow Your Business

Digital marketing is a vital component of success for bathroom remodeling businesses. Charu Interactive offers a comprehensive range of services to help you optimize your web properties, manage your online reputation, and grow your business through effective digital marketing strategies. Contact us today to get started and watch your kitchen remodeling business flourish in the digital age.

Digital Marketing Explained – How it Works and Why Your Business Can’t Ignore It

Written by Charu Interactive on February 11, 2025. Posted in Digital Marketing, Latest News. No Comments on Digital Marketing Explained – How it Works and Why Your Business Can’t Ignore It

Digital Marketing Explained

Businesses can’t afford to ignore online marketing.

Whether you’re a startup looking to scale or an established brand struggling to gain visibility, digital marketing is the key to expanding your reach, increasing brand awareness, and driving more sales.

But how does digital marketing work, and more importantly, how can digital marketing benefit my business?

We’re sure you have a ton of questions. We’ve been there too after all. So, here’s a quick crash course on digital marketing starting with…

How Does Digital Marketing Work?

The quick and easy definition: digital marketing is the use of online platforms along with social media and various tools to connect with potential customers.

Digital marketing is an evolved form of traditional marketing (TV ads, billboards, direct mail).

You might’ve heard some of these terms, but here’s a quick overview of the elements that make up digital marketing:

Search engines (SEO & PPC) – Getting your business to appear and rank when people search for solutions. Think of all the traffic you could get by appearing in the first page of Google.
Social media (Facebook, Instagram, LinkedIn, etc.) – Engaging with your audience and improving brand awareness/visibility.
Content marketing (blogs, videos, infographics) – Providing valuable information that builds trust with other businesses and/or clients.
Email marketing – Nurturing leads and maintaining relationships with customers.
Paid advertising – Driving targeted traffic through paid campaigns.

Each of these strategies plays a role in generating leads, driving sales, and building brand authority in the digital space.

Key Components of Digital Marketing

1. Search Engine Optimization (SEO)

SEO is about improving your website’s visibility and reach in search engines like Google. When done right, you drive organic traffic to your site without paying for ads.

SEO is a broad topic, so we’ll keep it short and simple by sharing the major components of SEO:

On-page SEO – Optimizing your website’s content, keywords, and meta descriptions
Off-page SEO – Building high-quality backlinks and increasing domain authority
Technical SEO – Improving site speed, mobile-friendliness, and site structure

2. Pay-Per-Click Advertising (PPC)

PPC allows businesses to buy traffic through platforms like Google Ads and Facebook Ads.

Allow us to explain.

Imagine you own a hotdog stand and want more people to buy your hotdogs. But you live in a quiet neighborhood so there’s not a lot of people who pass by.

So you make a deal with a billboard company in a busier area to get more people to hear about your hotdog stand.

Every time someone sees the hotdog ad and buys your hotdogs, you pay the billboard company a small percentage.

PPC works the same way, only you’re paying Google or Facebook to advertise your products and services for you.

Take note: You only pay when someone clicks on your ad, making it a cost-effective way to attract customers.

3. Social Media Marketing (SMM)

Social media has exploded over the last 5 years, and with good reason.

Facebook, Linkedin, X, Tiktok, and Instagram – all of these social media platforms build engagement, brand awareness, and drive sales.

Here are two terms you should be familiar with when it comes to social media marketing:

Organic social media – Posting valuable content consistently and engaging with your audience
Paid social media – Running targeted ad campaigns to reach potential customers, for example, Meta ads.

4. Content Marketing

Content Marketing is pretty self explanatory. Think blogs, videos, podcasts, and infographics.

Anything can be content. How you use content and repurpose it to engage and attract your target audience is where it counts.

Or, here’s another way of looking at it:

Would you trust a business and subscribe to their products/services if they didn’t have content?

Yeah, exactly. That’s a basic introduction to content marketing.

High-quality content builds trust, improves SEO rankings, and drives leads.

5. Email Marketing

“Who opens their emails nowadays?” is what you’re probably thinking.

To date, there are about 4.5 billion email users worldwide.

Email marketing remains one of the most effective digital marketing strategies. Not only that, but it’s also one of the highest converting approaches to closing sales.

A great approach to email marketing is the use of newsletters. It’s used to nurture leads, build relationships, and drive conversions.

6. Influencer & Affiliate Marketing

Influencer marketing uses popularity as a leverage for increasing brand visibility and awareness.

If you got Christiano Ronaldo to promote your sports business, for example, and that brings in more customers to your website or store, that’s an example of influencer marketing.

Affiliate marketing is similar but usually involves advertising your products/services on another popular platform or website through unique links.

These unique links are also called affiliate links. Every time a site visitor purchases a product through that unique link, the affiliate gets a commission.

But in return, you also get more traffic and sales through the door.

Influencer marketing – Partnering with industry influencers to promote your brand.
Affiliate marketing – Paying commissions to affiliates who refer customers to your business.

How Can Digital Marketing Benefit My Business?

1. Increased Brand Awareness

With billions of users online, digital marketing provides businesses with the ability to reach a vast audience efficiently. Think of it as creating a digital persona.

Through SEO, social media, and content marketing, brands can increase visibility and recognition in their respective industry.

2. Better Customer Engagement

Digital marketing allows businesses to engage with customers in real time.

Social media platforms like Facebook and Twitter provide direct communication channels, while email marketing helps businesses maintain long-term relationships with customers.

3. More Targeted Advertising

One of the greatest advantages of digital marketing is precision targeting.

Businesses can segment their audience based on demographics, interests, and behaviors, ensuring they reach the right people at the right time.

Unlike traditional advertising, where businesses rely on broad messaging, digital marketing offers laser-focused advertising through PPC, social media ads, and email marketing campaigns.

4. Cost-Effective & High ROI

Digital marketing is significantly more affordable than traditional marketing. Take social media, for example.

If your goal is to reach a wider audience and encourage higher engagement or drive more sales, you can use a platform like Facebook or Instagram to connect with thousands in an instant.

Then you have SEO and content marketing that generate organic traffic and compounds over time. This strategy provides businesses with high returns for minimal ongoing costs.

PPC advertising allows businesses to set their own budgets and adjust campaigns through data for maximum efficiency.

5. Data-Driven Decision Making

Data is king in the digital world.

Google Analytics, SEMrus/Ahrefs, and Facebook Insights are just a few of the various tools businesses can use to track their marketing performance and adjust strategies accordingly.

“How do we know our advertising methods are working?”

“What is our return on investment for every dollar spent on social media ads?”

“Why did Customer X click on our link but not Customer Y?”

All of these questions can easily be answered through data. Organizing this data helps businesses and stakeholders use key information to make informed decisions.

Additionally, marketing campaigns become more cost effective and efficient over time. Not to mention, businesses can even analyze customer behavior, conversion rates, and engagement levels to tweak and improve or refine their marketing approach.

6. Scalability and Automation

The keyword here is flexibility.

Email sequences and automation, for example, save you a ton of manual work and time.

You can use email automations to send automated follow-ups about abandoned carts, special rates/discounts, and even suggest product recommendations based on consumer behavior.

Why spend hours drafting Welcome Emails for every new lead or customer when you can create automated welcome emails to save you the time, hassle, and effort?

And that’s just the start.

With the rise of AI, customer support chatbots, and AI tools like ChatGPT can help you scale even further without the grossly overwhelming added resource expenditure.

7. Competitive Edge in Your Industry

Businesses that embrace digital marketing stay ahead of their competitors.

With constant technological advancements, companies utilizing modern marketing techniques such as AI, predictive analytics, and machine learning gain a substantial advantage.

Staying on top of emerging trends ensures long-term business success.

Quick Guide: Digital Marketing Strategies for Agencies & Businesses

1. Scaling a Business Using Digital Marketing

Implement an SEO-focused content strategy through tools such as Ahrefs or SEMRush to drive organic traffic.
Use automated email campaigns & marketing tools like Mailchimp, Klaviyo, or ConstantContact to nurture and convert leads.
Run A/B tests on landing pages using CRM software like Zoho, HubSpot, or Leadpages to optimize conversion rates.

2. Common Digital Marketing Mistakes to Avoid

Ignoring SEO best practices.
Running paid ads without a clear strategy.
Not tracking and analyzing campaign performance.

Getting Started with Digital Marketing

1. Define Your Goals

Before launching a digital marketing strategy, define your business objectives:

Do you want more leads?
Are you focused on brand awareness?
Do you need to improve conversion rates?

2. Choose the Right Channels

Not all platforms work for every business. Test multiple strategies and double down on what works best for your audience.

3. Work with a Digital Marketing Agency

If you’re new to digital marketing, hiring an experienced agency can help accelerate results and prevent costly mistakes.

Next Steps

Digital marketing is essential for any business looking to increase visibility, generate leads, and drive sales. Whether you’re a small startup or a large corporation, having a strong digital presence is no longer optional—it’s necessary for success.

Ready to take your business to the next level? Start by developing a solid digital marketing plan or partner with a professional agency for faster results.

Why You Should Be Using Video in Your Marketing Strategy

Written by Charu Interactive on January 25, 2019. Posted in conversion optimization, Digital Marketing, online marketing strategy, search engine optimization, social media, video seo. No Comments on Why You Should Be Using Video in Your Marketing Strategy

To say that video media is everywhere these days is an understatement. When YouTube went live for the first time in 2005, nobody knew how many hours of content we would eventually consume and upload on a daily basis. Now, YouTube is the second largest search engine behind Google, and boasts a monthly watch time of 3.25 billion hours. Platforms like Facebook and Instagram have taken on their own video media endeavors, allowing users to go live and stream video on the spot, as well as communicate á la Snapchat with their contacts.

Content marketing and search engine optimization (SEO) have evolved alongside digital media, and it comes as no surprise that video is taking the marketing world by storm. As the top trends in video begin to change, their place in the digital marketing space is becoming ever more present and vital to getting your brand and message across. Take a look at some of these trends that are taking video and marketing to the next level, and see how you can incorporate them into your content marketing strategy.

Quick (and Live) Ditties

It’s no surprise that the digital age has impacted our ability to focus. With gifs, boomerangs, and constant timeline refreshes, the average human attention span has ticked down to around 8 seconds, similar to that of our friend the goldfish.

Spend 5 minutes on Facebook and you’ll be inundated with a barrage of messages and product advertisements, and most of them you might not even remember. That’s why the most successful brands effectively utilize well-made, clear cut, and to the point videos to resonate with their target audience.

While it’s true that the average watch time per user has increased over the years, nine out of 10 of the top videos on Facebook were under 2 minutes long. Long form video certainly has its place, but when it comes to getting your brand’s message across, the quicker you can capture your audience, the better. Spontaneous content—videos produced on the fly—are great at this.They get people excited and draw them in efficiently without bombarding them with info they didn’t ask for. Platforms like Facebook, Instagram, and even Twitter are incredibly effective for this kind of on-the-go video content, with Insta and FB utilizing the livestream feature for true spontaneity. Things like Q&A’s, quick tutorials, and AMA’s (Ask Me Anything) strengthen the personal connection between your brand and your audience, and have a great place in the live video platform. Check out our blog to learn the best ways to use these livestreams to your advantage!

Where the Magic Happens: Behind the Scenes

Charlotte Beers, the former CEO of Ogilvy & Mather summed it up perfectly:

“A brand is created when a company EARNS the right to have a relationship with their
customer.”

As online social media and mainstream media begin to merge into one, it’s more important than ever for companies to emphasize their customer relations by showing their humanity. One of the best ways to connect with your audience comes in the form of bringing them into your brand’s space, and allowing them to see what goes on inside the machine. Take a look at Buzzfeed Video, a company that has been a pioneer in this kind of audience to brand connection. Buzzfeed’s success in their brand has stemmed widely from their openness to let their viewers into their office space, and give their employees a platform so effective that they’ve become known on a first name basis (ever heard of The Try Guys or Ladylike?). By inviting your audience to take a peek into your brand’s inside going-ons, you create more opportunities to humanize your brand and allow your audience to trust you, as well as come back for more.

Video as Education: How To’s, Tutorials, and Education

On YouTube, the search for “how-to” videos are growing by 70% on a yearly basis, and have been since 2015. As the popularity and accessibility of creating video content increases, people are turning to videos to learn a variety of things—from quick crafts to full on top level courses that can rival university 101’s.

Utilizing video to create learning opportunities for your audience can move your company from a passive state to an active and involved one. These educational opportunities can exist in a vast range of content; from quick and easy how-to’s that anyone can access, to expanding into the realm of paid or subscription based courses, similar to companies like Skillshare. Allowing your audience to learn from your company continues to build trust in your brand and cultivate a message that you’re here for them, and willing to pass
on your knowledge.

In addition to these tutorial style videos, the desire for educational content also works through the use of video presentations and accessible webinars. People want to feel included in exclusive opportunities, and by opening the floor to your audience and potential customers, you allow them to become part of your company and brand, giving them access to your brand’s expertise while also providing a medium to actively participate in your company’s message.

What’s This Thing Do?: Product & Service Reviews

Reviews are everywhere. When’s the last time you bought something from Amazon or ventured to a new restaurant without at least glancing at what other people have had to say online?

More and more, consumers are relying on reviews to make sure they’re getting the most out of the products and services they’re looking to invest in. By sharing your expertise and opinion on a product or service, you create an interactive space where your audience can engage in your services while getting answers to questions they would otherwise just Google. Demonstrating use of these products also serves as a kind of instructional guide for your audience, and gives them a clear idea of what they’re looking for as well as what you as a company can do to help them out.

Food for Thought

When done correctly, video is the most engaging form of media to effectively get your message as a brand across. Using video in your content marketing strategy can change the face of your business and enhance your audience and potential customer connection. We humans engage through our senses, and video media is all about sight, sound, and emotion.

The viral nature of video media, combined with the opportunities to connect your brand to your audience, create the perfect environment for ideas to grow, and to get your company’s name into people’s mouths. By utilizing these tips and video trends, you’ll be sure to capture your audiences’ trust, and build your company into a well-oiled, brand-recognized machine.

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Marketing Automation Is Your Sales Team’s New Best Friend

Written by Matt Knolhoff on June 8, 2018. Posted in Digital Marketing, Latest News. No Comments on Marketing Automation Is Your Sales Team’s New Best Friend

If you run your own business, it’s hard enough to hand over the reins of a project to someone else, let alone a computer program, but doing so with marketing automation might yield a lot better results than you may think, as well as shave a lot of time off your already busy schedule.

Marketing automation refers to programs that brands may utilize to streamline repetitive tasks that may otherwise become tedious or burdensome for a live employee to do over and over again. No founder or hustler is afraid of rolling up their sleeves and grinding out even the most mundane of tasks, but face it, there are simply better ways for you to spend your time than constantly sending introductory emails or retweeting every mention. Marketing automation allows you and your company to release some of the burden onto programs that are simple to set up and easy to manage.

In other words, marketing automation helps you not just work harder, but smarter.

Streamline Sales with Digital Marketing Automation Innovations

The Customer Journey

There are many marketing philosophies that have proliferated since the golden age of advertising, and each has its own merits and values. In today’s age of highly choosy consumers, a brand must do much more than scream about its products’ advantages and prices. Brands must meet consumers where they’re at, talk to them how they talk to each other, and guide them respectfully through the customer journey from awareness to advocacy.

That’s a whole lot of hand-holding just to convert one person into a customer; however, with so many competitive options easily available for consumers to choose from, brands don’t have much choice but to conform their marketing tactics to fit their prospective customers’ needs. As the old adage goes, the customer is always right … even before they buy.

Marketing automation can help immeasurably throughout the process of guiding consumers along the three steps of the customer journey, saving business owners a lot of time and hassle. When done right, consumers will hardly notice it’s an automated process. In fact, they might even believe it’s the owner and founder themselves on the other end of the computer screen walking them through the whole process step-by-step.

Attracting Consumers To The Product

For most marketing philosophies, the first step in the customer journey is attracting prospective customers to the products or services of the brand. Traditionally, this has been done through advertising and other outbound marketing tactics in which the company casts a lot of lines to try and hook interested audiences. Inbound marketing, on the other hand, refers to the tactic of drawing consumers to your brand, to your website, or to your storefront because of the intrinsically valuable content you offer.

For example, consumers who have never heard of your company before might stumble upon a relevant blog post that had been published on your website, which then encouraged them to explore your corresponding products and services before becoming a customer. Or, they may have searched a hashtag used in one of your company’s recent Instagram posts, which thus attracted them to your brand and then your website.

Marketing automation assists with attracting consumers several ways, depending on the type of software. Two major points of value for helping attract prospective customers are lead generation and content curation.

Most business owners would do some questionable deeds in order get their hands on an email list of hot prospects, but even if they got them, most consumers are pretty resilient against cold calls from companies they’ve never heard of before. Many marketing automation programs help create that list for you, from consumers who actually want to hear from you, with a simple form that pops up on your website for visitors to fill in with their email. With a strong inbound marketing campaign and intrinsically valuable content like relevant blogs on your site, visitors will gladly pop in their email for a chance at more high-quality content.

Social media is another part of growing a brand that many business owners, founders or executives rarely have time to invest in themselves. Too often, it’s a chore delegated idly to a well-intentioned but inexperienced intern, whereas it may be relegated to a marketing automation program. There are a lot of ways to leverage marketing automation for social media, but a simple and easy one to attract prospective consumers is through content curation on platforms like Twitter. Programs that select and share content that fits the interests of your customer demographic saves you a lot of time while attracting a lot of targeted prospects to your brand.

Immersing Consumers Into Your Brand

Humans have always been naturally curious beings, and the 21st century consumer is no different, especially when comparing brands. Some want to follow you on Instagram for a few months before finally checking out your website. Some want to binge through your blog before eventually clicking over to view your products and services. Some want to fill their carts with various products but then abandon last minute before filling in their order information and exit out of their browser without a moment’s hesitation.

Each of those touchpoints is an opportunity for your brand to guide them along the customer journey towards the decision to buy, and each of those actions they take (“Follow,” “Read More,” “Add To Cart”) are Triggers that may be leveraged via marketing automation.

Even if you’ve transitioned to a strong inbound marketing strategy in which you hunt down prospects one by one, it is likely still frustrating to see all those attracted consumers fall out of the customer journey after the first few touchpoints. Automated responses that are triggered by consumer behavior can help keep many of those prospects in the funnel and ultimately convert into buying customers.

For example, many social media programs with automated marketing capabilities offer auto-responses to new followers, so your brand can direct message every single prospect simply and easily without you yourself having to lift a finger. Additionally, you may set up your website with automated popups that appear as visitors complete certain behaviors; i.e., when they reach the end of a blog post or attempt to abandon their cart.

The more immersed into your brand experience, the more invested consumers are into your brand offerings. In order to maximize their immersion, take advantage of each touchpoint by leveraging these triggers with marketing automation. Otherwise, they’re just wasted opportunities.

Extending The Relationship Beyond The Checkout

Do you know what’s better than a customer who buys your product? A customer who buys it twice.

Do you know what’s better than a customer who buys your product twice? A customer who buys it twice AND refers you to a friend.

Do you know what’s better than a marketing strategy that ends at the first point of sale? A marketing strategy that continues after the first point of sale and extends the relationship with the consumer well beyond the checkout.

By the time your customer has made their first purchase, they’ve already been attracted to your brand enough to explore what distinguishes it from your competitors, and they’ve already been immersed into your brand experience enough to take that leap of faith and click “Buy.” Though it may not have been comparable to a record-breaking roller coaster experience, they have at the very least gone through an emotional transformation from a consumer completely unaware of your brand to a knowledgeable customer and proud purchaser of your product. But the customer journey doesn’t end there — the final challenge is to convert them into a brand advocate to double, triple, maybe quadruple the ROI of all your hard work getting them to finally buy.

Brand advocates are more than just passive customers. They’re your champions, and perhaps the most valuable assets of your marketing arsenal. They’re leaving reviews of your service on Yelp. They’re sharing pictures of your product on Facebook. They’re planning on buying more for their parents on their anniversary or a gift card from your company for their best friend’s birthday. Brand advocates represent the puzzling integer of the viral coefficient in marketing; in other words, every time you convert a passive customer into a brand advocate, you apply a multiplier effect to that first sale.

The more extensive your relationship with them, the higher that multiplier effect will be. Once again, marketing automation helps guide that final stage of the customer journey.

Whether through email marketing tactics like sending a personalized email on the customer’s birthday or by targeted social media actions like retweeting each Twitter mention that includes a picture, there are many ways to leverage marketing automation to extend the customer’s relationship with the brand well beyond that first checkout.

It all begins with simply sharing the load. Your company can’t grow when it’s all resting on your shoulders — let marketing automation (and a team that knows how to manage it) help you assemble an army of brand advocates who can help expand your business exponentially.

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Podcasts That Will Change Your Business

Written by Matt Knolhoff on November 7, 2017. Posted in Digital Marketing. No Comments on Podcasts That Will Change Your Business

Learn Marketing Strategy on the Go!

Running your own business can be a demanding, time-consuming and at times stressful venture. There are lots of things to think about when starting off, and often even more to think about once you’re up and running. To adapt your company and achieve growth, it’s important to invest some of your budget and time into developing a killer marketing strategy. Podcasts can be an informative solution for on-the-go business owners to learn about the cutting-edge of marketing strategy!

Your product may be amazing, but if no one knows about it then you won’t generate the sales you need. As well as profit, marketing helps create a buzz around your brand and gain loyal customers who will return to your business.

It’s often said that business is only as good as its marketing, and if you haven’t got much experience it can seem a daunting task. That’s why we’ve put together a list of our favorite marketing podcasts that can give you the tips and inspiration you need to grow your business.

Podcasts are a fantastic resource for business owners to gain firsthand knowledge from others, and keep up with the latest marketing trends. Enjoy listening on the move, while you walk the dog or do the housework, knowing that you’re improving your business as you go.

Here are 8 of the best marketing podcasts to inspire your creativity and boost your business.

Podcast 1 – Marketing Over Coffee

Marketing Over Coffee is the joint effort of two marketing moguls: Christopher Penn, a professor of Internet Marketing, and John J Wall, a business advisor who has helped fine tune marketing strategies for worldwide brands. The podcast looks at real life examples of marketing and marketing stories in the media to generate a dialogue of ideas and tips for how to market your own business, and what to avoid.

Every episode is recorded while the two presenters drink coffee at their local Massachusetts café. The informal setting makes for a relaxed yet informative podcast, as entertaining as it is enlightening. The two presenters help make marketing advice into a palatable mix of practical pointers and common sense.

Podcast 2 – The Accidental Creative

Not sure if you’re a creative person? This podcast shows that anyone and everyone has the capacity for creativity, and that is the key to successfully marketing your business.

The Accidental Creative explores practical steps you can take to get inspired and harness your inner creativity on a daily basis. At its core, every business begins as an idea, but running a business can be demanding once the initial enthusiasm subsides. This podcast features a new guest every week who shares their insights on everything business and marketing: from simple productivity tips to start your day right, to step-by-step walkthroughs of how to design and market a product to the general public.

This podcast is fantastic as it focuses on the thing that you can really influence and improve on: yourself. If you can set aside your doubts and stay engaged and honest, your business will be more likely to succeed.

Podcast 3 – Growth Marketing Toolbox

In order to succeed in business, you need to be able to embrace change and growth. Growth Marketing Toolbox is an awesome weekly podcast for all the latest growth marketing ideas and technologies available.

It can be tempting to rest on your laurels and enjoy the loyal customers you already have, but for long term business success, you need to plan for future growth. Learn how to start engaging new customers with all the latest tricks of the trade.

The host, Nicholas Scalice interviews a wide range of guests from startup founders to developers of dedicated marketing technologies. So, sit back, relax and enjoy these pearls of wisdom from the experts, and your business will thank you for it.

Podcast 4 – The Saas Content Marketing Show

‘Content is King’ – Bill Gates’ famous quote still rings true today. Quality content is still valued and rewarded in business. A watertight content marketing strategy can lift your business to new heights, but if you own a SaaS (Software as a Service) company, it can be tricky to know where to begin, and which strategy to choose.

The Saas Content Marketing Show is a great podcast to help keep you informed and updated on the latest stats, tools and ideas with regards to content marketing.

Attract more users to your website and generate interest in your product with top advice from successful SaaS founders, senior marketers and CEOs. Learn from the best, and you too could crack content marketing for your business.

Podcast 5 – School of Greatness

Being successful in business is a transferrable skill to other areas of life. The same drive makes an athlete motivated to overcome great physical challenges as that which motivates a successful business. The School of Greatness podcast recognizes greatness in all its forms and condenses it for your listening pleasure.

Lewis Howes is the driving force and founder behind the aptly named podcast. He is an entrepreneur, bestselling author and world record holder, and he has a thing or two to share about success. Despite his considerable achievements, Howes is a humble and engaging host and his obvious respect for his handpicked guests, who are among the greatest business minds, athletes and other celebrities, makes this podcast a joy to listen to.

Get inspired today by the many forms of greatness in the world around us, and push your business to be as great as it can.

Podcast 6 – Social Media Marketing

Social media is rapidly becoming the most effective marketing tool available for businesses. No marketplace in the world has more daily traffic than social media sites, which makes them a fantastic place to generate excitement and dialogue around your brand.

When done right, social media marketing can be extremely lucrative. The Social Media Marketing podcast with Michael Stelzner, CEO and founder of Social Media Examiner, explores success stories and interviews with inspiring business figures to give you the best view of the current social media climate. Learn about platform-specific techniques to get your brand noticed and start generating those online sales.

Get your business to thrive, not just survive, with tips and tricks from the experts on social media marketing.

Podcast 7 – Call To Action

The title of this podcast says it all. Arguably the most important part of marketing is the call to action you make to the customer. It’s all very well to have a great product or an attractive website, but you need to stimulate a response if you want to see conversions and growth.

Hosted by Unbounce, this fantastic podcast explores successful online marketing strategies and unpicks their tactics so you can implement the ideas into your own business plan.

Call To Action offers tips and clear explanations for the most up-to-date marketing techniques, as well as events and handy resources to lift your business into the modern world.

Podcast 8 – FT StartUp Stories

Finally, although not exclusively dedicated to marketing, this ten-part series created by Jonathan Moules from The Financial Times is an awesome, motivational podcast for startups and small businesses. Each week Moules features a different startup to inspire and teach entrepreneurs how to grow and improve their businesses.

It can be scary at the start of a new enterprise, but this podcast shows how small beginnings and taking risks can really pay off. Learn how to maximize your chances of success at every stage of starting a business: from devising a concept, organizing funding and pricing, to creating a strong marketing strategy. Get inspired, take the chance and start growing.

So there you have it, 8 of the best podcasts to help you tackle the marketing for your brand. In the age of the internet, you don’t need to spend a fortune to launch a successful marketing campaign for your business – so why not give it a go?

Getting more involved in marketing is more than a good business move: it’s also a fantastic way to express your brand’s personality and use your creativity. Unleash your imagination and soon you could be watching your business soar.