Online Display Retargeting & Remarketing

A very high number of prospective customers (90-95% on the average) are spending a good amount of time on your web pages, but just don’t pull the trigger and make a purchase (or otherwise take a conversion action) and then they leave your site.
Wouldn’t it be great if there were a way to continue interacting with those prospective customers to motivate them to make that purchase?  Actually, there is. It’s called online display retargeting.

What is display retargeting?

Display retargeting is a powerful advertising strategy that should be part of all online marketing campaigns.

Our campaigns allow you to convert those website leads that you might otherwise lose entirely.  In fact, our display retargeting solutions will allow you to capture an additional 15-25% of otherwise lost revenue.  Multiple “touches” or contacts with prospective customers are proven to result in more conversions and sales. This extra exposure for your business is effective and affordable.  Retargeting campaigns are also flexible.  In real-time you can see the results of your efforts. You will see which clicks are converting, which are resulting in follow up calls, and which are not performing as well as you would like.  As we identify trends, we will tweak your banner ad designs and copy to yield even greater results.

Your retargeting campaign doesn’t stand alone.   It works in conjunction with your overall marketing campaigns including inbound and outbound digital marketing and offline print marketing. Merging follow-up marketing with your overall marketing plan reinforces your brand and message easily across multiple channels and allows you to more efficiently share copy and imagery.

How does display retargeting work?

At Charu we will implement two main forms of display retargeting that we find the most effective.  Site Retargeting and Search Retargeting.

SITE Retargeting:

A pixel or cookie code is created and embedded into the code of your website. When visitors come to your web page, the pixel creates an anonymous cookie in the user’s browser. As your identified prospective customer browses favorite websites, we will serve up a display banner or ad displayed on those sites to your user. The user will see ads promoting your company or a particular product or service. The ad is clickable and will transport the user back to a specified landing page on your site.

SEARCH/INTENT Retargeting:

As potential clients of yours browse and search the internet, we can now also tag those users based on the keywords they search for and websites they browse (and Geographical areas etc). This narrows your focus down to a highly targeted group of people that we can display your ads to across the internet on the most popular websites.

How Can My Business Benefit?

Our campaigns allow you to convert those website leads that you might otherwise lose entirely. In fact, our display retargeting solutions will capture an additional 15-20% of otherwise lost revenue. Multiple “touches” or contacts with prospective customers are proven to result in more conversions and sales. This extra exposure for your business is effective and affordable.

Your retargeting campaign doesn’t stand alone. It works in conjunction with your overall marketing campaigns including inbound and outbound digital marketing and offline print marketing. Merging follow-up marketing with your overall marketing plan reinforces your brand and message easily across multiple channels and allows you to more efficiently share copy and imagery.

Who Do I Target?

In some cases, it may make sense to retarget every person who visits your website. However, in other situations, you may want to narrow the audience of users to include in your campaign. Here are some ideas to determine which types of site users to focus your campaign efforts:

  • Visitors who have spent xx:xx:xx minutes or more on your site during a single session
  • Visitors who have reached a particular step in the online buying process
  • Users who have previously visited your site but are now searching a specific keyword using a search engine
  • Users who have previously visited your website and have also visited the site of a direct competitor
  • Visitors who have abandoned their shopping cart without checking out
  • Site visitors who completed your online survey
  • Visitors who read specific online reviews of your company
  • Users who started but did not complete, an online registration
  • Visitors who visited your website and also visited the website of an association or organization that you belong to
  • Users who entered to win a sweepstake that you sponsored
  • Visitors who downloaded or used a free tool that you offer on your site

These are just a few examples of online behaviors that can be used as parameters for targeting online users for your remarketing campaign. We can help you identify the online behaviors to target for your specific campaign to yield maximum results.

Where do these retargeting ads go?

On 90% of websites as well as Facebook and Twitter news feed.  You will cover the places where these visitors spend most of their time online.

How Can I Get Started?

Are you ready to reap the rewards of a remarketing campaign to generate more leads and additional sales for your company?

Contact us today, and we will show you how remarketing and retargeting will benefit your website marketing strategy.


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