COVID-19: An Opportunity for Growth & Innovation
In the wake of recent global events (from the oil market instability and the new Coronavirus), an impacted business world in the US and worldwide is left scrambling. Small businesses, as well as corporations, across the United States of America & the world are experiencing the possibility of the first recession in over ten years.
The Inside Scoop with #TrueCharu
Meet our Content Director We have created a new ‘inside-scoop’ interview series from our team of Marketing experts at Charu Interactive. They will give tips, advice & knowledge about their line of work & how you can up your social media game! This month we feature our Content Director Aalyiah Heath, who is a
Push Play – Pinterest: How to Integrate Video in Your Social Media Networks
Integrate Video in Your Social Media Networks Video is a central piece of what’s happening on social media. We have created a series on how to maximize videos for your company. Weekly, we’ll release a short guide on how to take advantage of the best video features you may not be using on your
Push Play – Twitter: How to Integrate Video in Your Social Media Networks
Video is a central piece of what’s happening on Twitter. We have created a series on how to maximize videos for your company. Weekly, we’ll release a short guide on how to take advantage of the best video features you may not be using on your social platforms. Check out this weeks tips on Twitter
Push Play – Instagram: Integrating Video in Your Social Media Practices
Instagram: Integrating Video in Your Social Media Marketing As we know, the social media landscape is constantly evolving. Currently, social media platforms are looking to maximize engagement from their users. For example, algorithm-built feeds have been integrated opposed to chronological ones. When it comes to upping your social media marketing strategy, innovation is key!
Why You Should Be Using Video in Your Marketing Strategy
To say that video media is everywhere these days is an understatement. When YouTube went live for the first time in 2005, nobody knew how many hours of content we would eventually consume and upload on a daily basis. Now, YouTube is the second largest search engine behind Google, and boasts a monthly watch time
Digital Persona: Why You Need to Be Crafting Your Brand Awareness Online
Craft Brand Awareness Online The end game for any business to be a household name, one of those kinds of companies that don’t need a prefix or a suffix, you just know who they are. This is the aim of the game when it comes to brand awareness, building your business name up to such
Marketing Automation Is Your Sales Team’s New Best Friend
If you run your own business, it’s hard enough to hand over the reins of a project to someone else, let alone a computer program, but doing so with marketing automation might yield a lot better results than you may think, as well as shave a lot of time off your already busy schedule. Marketing
Make Things Personal – A Guide to Creating Branded Content
Harnessing the power of social media is a very important marketing strategy for any company which wants to be successful in the modern business world, however many companies make the mistake of failing to personalize their social media strategy to meet their own specific needs. When it comes to creating social media content, it is
Fated in the Stars: How Online Reviews Make or Break Your Business
In this day and age, we find that there is an increasing trend in the way that business reputations take the spotlight in the world of marketing. It is important to note that this can be both in a good or bad way. Good reputations enable a business to convey increased levels of credibility. This,
Facebook Live and Building the Customer Relationship
How Facebook Live is Disrupting Social Media Marketing For the Better – And How to Use It! The Age Of Social Media Business is forever changing and developing. New technology and ways of communicating and doing business are always emerging, changing the way you speak to customers, advertise your business and sell your product. New
Podcasts That Will Change Your Business
Learn Marketing Strategy on the Go! Running your own business can be a demanding, time-consuming and at times stressful venture. There are lots of things to think about when starting off, and often even more to think about once you’re up and running. To adapt your company and achieve growth, it’s important to invest some