Mobilegeddon: The Aftermath and Is it Still Going On?

April 21st, 2015 was one of the most anticipated days in the history of SEO.  Google had announced a month earlier that the importance of mobile-friendliness would be expanded on that day, “greatly affecting search rankings.”  This lead SEO analysts to dub the day “Mobilegeddon” in reference to the supposedly apocalyptic level of change this would bring to the SEO world.

That day, as you probably already know, was considered a bit of a dud.  But is it over?…  Absolutely not.

Initial reports found little impact, and those unprepared for mobile breathed a sigh of relief.  As the weeks went on, the aftermath of Mobilegeddon proved to be much larger than inaugural day led anyone to believe.  A recent digital marketing report from Adobe Systems, however, showed that traffic to non-mobile-friendly sites has fallen over 12% since mobilegeddon.  The volume of mobile traffic, also, has risen as much as 44%, as IgnitionOne pointed out in their Q2 digital marketing report.

A one way street

Mobilegeddon (the day …  April 21st) didn’t turn out to be nearly as dramatic as many had feared, however, its development over recent months shows that Google is committed to fostering mobile friendly websites–and this approach is unlikely to change anytime soon.  Google’s approach to mobile is headed clearly in one direction.

This shouldn’t come as a surprise to anyone who pays attention to Google’s philosophy: give users exactly what they are looking for.  Considering the fact that mobile web traffic has been steadily rising for years, it is obvious that Google will continue making mobile-friendly sites a priority.  

Mobilegeddon is not over

In fact, those who expected a single apocalyptic moment of change were completely missing the point. Mobilegeddon is beginning, not an end.  There is undoubtedly more to come.

What it means for the future

Mobile development is a must for any serious website, and those who don’t begin working on mobile compatibility now will be left behind as Google is getting squarely behind the already popular trend towards mobile.  Any serious website designing firm or website manager should make mobile development, and mobile user friendliness a top priority for the future.